Mindanao Audience in United States
Mindanao has an estimated audience of 275,705 people in United States. 56.6% are female, 43.4% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Cam Ward, Hidden Objects Games, UK garage, Product design, Pantsuit.
The average Mindanao fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cam Ward, Hidden Objects Games, UK garage, with strongest over-indexing on Cam Ward (47.39× the country average). Demographically, the Mindanao audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Family Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Mindanao fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 42.3 |
| Estimated audience size | 275,705 |
Audience persona
The typical Mindanao fan in United States is more female, around 42.3 years old, with strong Family Orientation tendencies and a notable affinity for Cam Ward.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 56,582 | 1.87× |
| Texas | 19,936 | 0.84× |
| Florida | 16,346 | 0.88× |
| New York | 14,981 | 0.97× |
| Washington | 10,642 | 1.92× |
| Illinois | 9,483 | 1.03× |
| Virginia | 7,776 | 1.16× |
| Georgia | 6,621 | 0.78× |
| Hawaii | 6,443 | 5.44× |
| North Carolina | 6,323 | 0.76× |
| Pennsylvania | 6,190 | 0.67× |
| New Jersey | 6,117 | 0.87× |
| Arizona | 5,883 | 1.05× |
| Ohio | 5,660 | 0.67× |
| Michigan | 5,348 | 0.74× |
| Maryland | 4,801 | 1.01× |
| Massachusetts | 4,732 | 0.87× |
| Nevada | 4,532 | 1.7× |
| Colorado | 4,077 | 0.94× |
| Oregon | 3,885 | 1.23× |
| Tennessee | 3,791 | 0.69× |
| Indiana | 3,581 | 0.71× |
| Missouri | 3,501 | 0.79× |
| Minnesota | 3,470 | 0.88× |
| South Carolina | 2,862 | 0.69× |
| Wisconsin | 2,841 | 0.69× |
| Oklahoma | 2,745 | 0.9× |
| Utah | 2,414 | 0.98× |
| Alabama | 2,335 | 0.61× |
| Louisiana | 2,288 | 0.64× |
| Kentucky | 2,084 | 0.6× |
| Connecticut | 1,966 | 0.71× |
| Kansas | 1,859 | 0.86× |
| Washington, District of Columbia | 1,658 | 2× |
| Iowa | 1,585 | 0.7× |
| Idaho | 1,480 | 1.07× |
| Arkansas | 1,444 | 0.64× |
| Alaska | 1,320 | 2.24× |
| Mississippi | 1,264 | 0.56× |
| New Mexico | 1,122 | 0.81× |
| Nebraska | 917 | 0.66× |
| New Hampshire | 783 | 0.72× |
| Maine | 770 | 0.78× |
| West Virginia | 745 | 0.58× |
| Rhode Island | 712 | 0.81× |
| Montana | 648 | 0.85× |
| North Dakota | 467 | 0.83× |
| Delaware | 425 | 0.56× |
| Vermont | 394 | 0.81× |
| South Dakota | 384 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cam Ward | 47.39× | Sports |
| Hidden Objects Games | 87.92× | Games |
| UK garage | 9.6× | Music & Radio |
| Product design | 3.4× | Business & Career |
| Pantsuit | 13.04× | Fashion & Accessoires |
| Pro-Ject | 5.04× | Music & Radio |
| Nebraska Cornhuskers football | 3.88× | Sports |
| Combat sport | 1.58× | Sports |
| Wikia | 3.28× | Internet & Social Media |
| Kenyatta University | 20× | Business & Career |
| Rajkumar Hirani | 48.72× | Movies & TV |
| Morphine (band) | 7.59× | Music & Radio |
| Home equity | 1.6× | Home & Garden |
| Natural rubber | 1.64× | Cars & Mobility |
| Stamp collecting | 3.64× | Home & Garden |
| Isometric exercise | 6.68× | Sports |
| Bank account | 1.85× | Business & Career |
| Staycation | 2.3× | Home & Garden |
| Home staging | 3.29× | Home & Garden |
| Monogram | 2.34× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.98 |
| Travelling | THRILL | 2.91 |
| Quality Awareness | PREMIUM | 1.66 |
| Luxury Orientation | PREMIUM | 1.64 |
| Need for Security | CONSERVATISM | 1.41 |
| LGBTQ+ Identity | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Philippines | 62.3% |
| United States | 5.3% |
| Saudi Arabia | 5.0% |
See Mindanao audiences in other countries
More Island audiences in United States
- Hawaii (19,022,488)
- Rhode Island (9,015,961)
- Hawaiian Islands (5,621,037)
- Oahu (5,139,917)
- Sicily (4,920,933)
Frequently asked questions
How many fans does Mindanao have in United States?
Mindanao has an estimated audience of 275,705 people in United States, concentrated in California and Texas.
What is the gender split and age of Mindanao fans?
56.6% of Mindanao fans are female, 43.4% are male, with an average age of 42.3 years.
Which brands do Mindanao fans like most?
Mindanao fans show strongest brand affinity for Cam Ward (47.39×), Hidden Objects Games (87.92×), and UK garage (9.6×) over the country average.
Where do Mindanao fans live in United States?
Mindanao fans in United States are most concentrated in California (reach 56,582), Texas (reach 19,936), and Florida (reach 16,346). These three regions account for the largest share of the active audience.
What other brands do Mindanao fans also like?
Beyond Mindanao itself, the audience over-indexes on Hidden Objects Games (87.92×), UK garage (9.6×), Product design (3.4×), and Pantsuit (13.04×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mindanao. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.