Mindanao Audience in United States

Mindanao has an estimated audience of 275,705 people in United States. 56.6% are female, 43.4% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Jollibee, Philippine Stock Exchange, Philippine Airlines, FlightAware, Group buying.

The average Mindanao fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jollibee, Philippine Stock Exchange, Philippine Airlines, with strongest over-indexing on Jollibee (35.73× the country average). Demographically, the Mindanao audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Family Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Mindanao fans

Demographic split for Mindanao audience in United States
MetricValue
Female56.6%
Male43.4%
Average age42.3
Estimated audience size275,705

Audience persona

The typical Mindanao fan in United States is more female, around 42.3 years old, with strong Family Orientation tendencies and a notable affinity for Jollibee.

Top regions in United States

Top regions ranked by reach for Mindanao in United States
RegionReachAffinity
California56,5821.87×
Texas19,9360.84×
Florida16,3460.88×
New York14,9810.97×
Washington10,6421.92×
Illinois9,4831.03×
Virginia7,7761.16×
Georgia6,6210.78×
Hawaii6,4435.44×
North Carolina6,3230.76×
Pennsylvania6,1900.67×
New Jersey6,1170.87×
Arizona5,8831.05×
Ohio5,6600.67×
Michigan5,3480.74×
Maryland4,8011.01×
Massachusetts4,7320.87×
Nevada4,5321.7×
Colorado4,0770.94×
Oregon3,8851.23×
Tennessee3,7910.69×
Indiana3,5810.71×
Missouri3,5010.79×
Minnesota3,4700.88×
South Carolina2,8620.69×
Wisconsin2,8410.69×
Oklahoma2,7450.9×
Utah2,4140.98×
Alabama2,3350.61×
Louisiana2,2880.64×
Kentucky2,0840.6×
Connecticut1,9660.71×
Kansas1,8590.86×
Washington, District of Columbia1,6582×
Iowa1,5850.7×
Idaho1,4801.07×
Arkansas1,4440.64×
Alaska1,3202.24×
Mississippi1,2640.56×
New Mexico1,1220.81×
Nebraska9170.66×
New Hampshire7830.72×
Maine7700.78×
West Virginia7450.58×
Rhode Island7120.81×
Montana6480.85×
North Dakota4670.83×
Delaware4250.56×
Vermont3940.81×
South Dakota3840.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mindanao audience
BrandAffinityCategory
Jollibee35.73×Food & Beverages
Philippine Stock Exchange87.92×Business & Career
Philippine Airlines41.06×Travel & Leisure
FlightAware14.89×Travel & Leisure
Group buying20×Shopping
Kim Woo-bin48.72×Movies & TV
Smart Communications27.18×Technology & Electronics
Planet Fitness4.35×Sports
Pattaya33.18×Travel & Leisure
Family car10.95×Cars & Mobility
Wattpad11.63×Internet & Social Media
Peugeot18.24×Cars & Mobility
EastWest Bank39.56×Business & Career
Star Cinema47.39×Movies & TV
Singles Day36.55×Politics & Society
Brookes Brothers13.99×Music & Radio
Citroën20×Cars & Mobility
Adobo35.44×Food & Beverages
EVA Air20.14×Travel & Leisure
Great Lakes10.84×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mindanao audience
TraitClusterScore
Family OrientationCONSERVATISM2.98
TravellingTHRILL2.91
Quality AwarenessPREMIUM1.66
Luxury OrientationPREMIUM1.64
Need for SecurityCONSERVATISM1.41
LGBTQ+ IdentityOPEN1.39

Worldwide distribution

Worldwide audience distribution share by country for Mindanao
CountryShare
Philippines62.3%
United States5.3%
Saudi Arabia5.0%

See Mindanao audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Mindanao have in United States?

Mindanao has an estimated audience of 275,705 people in United States, concentrated in California and Texas.

What is the gender split and age of Mindanao fans?

56.6% of Mindanao fans are female, 43.4% are male, with an average age of 42.3 years.

Which brands do Mindanao fans like most?

Mindanao fans show strongest brand affinity for Jollibee (35.73×), Philippine Stock Exchange (87.92×), and Philippine Airlines (41.06×) over the country average.

Where do Mindanao fans live in United States?

Mindanao fans in United States are most concentrated in California (reach 56,582), Texas (reach 19,936), and Florida (reach 16,346). These three regions account for the largest share of the active audience.

What other brands do Mindanao fans also like?

Beyond Mindanao itself, the audience over-indexes on Philippine Stock Exchange (87.92×), Philippine Airlines (41.06×), FlightAware (14.89×), and Group buying (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mindanao. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.