Rascasse Audience Intelligence

Mindanao Audience in United States

A data profile of the people who buy, follow and care about Mindanao in United States — modelled from more than twelve digital signal sources. Mindanao has an estimated audience of 275,705 people in United States.

#72among Island in United States#6105among POI in United States#4236in Travel & Leisure

The average Mindanao fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jollibee, FlightAware, Smart Communications, with strongest over-indexing on Jollibee (20.89× the country average).

Demographically, the Mindanao audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Family Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mindanao fan in United States is more female, around 42.3 years old, with strong Family Orientation tendencies and a notable affinity for Jollibee.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mindanao profile in United States.

Audience size
276K
in United States
Gender
56.6%♀
43.4% male
Age
42.3
average years
Country rank
#50455
POI in United States
Fig. 01

Search interest · 12-month trend

+116%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mindanao fans

56.6% are female, 43.4% are male, average age 42.3.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Mindanao audience in United States
MetricValue
Female56.6%
Male43.4%
Average age42.3
Estimated audience size275,705
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Mindanao audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3918%
40-4921%
50+29%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Mindanao audience comes from United States.

Worldwide audience distribution share by country for Mindanao
CountryShare
Philippines62.3%
United States5.3%
Saudi Arabia5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mindanao audience in United States is strongest.

Fig. 05

Top regions by affinity

Mindanao fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~6K5.46×
02California~50K1.81×
03Alaska~1K1.80×
04Washington~10K1.73×
05Nevada~4K1.63×
06Washington, District of Columbia~1K1.58×
07Oregon~4K1.22×
08Virginia~7K1.07×
09Idaho~1K1.03×
10Arizona~6K1.01×
11Utah~2K1.01×
12Maryland~5K1.00×
13Illinois~9K0.96×
14Montana<1K0.96×
15North Dakota<1K0.95×
16Vermont<1K0.94×
17New York~10K0.93×
18South Dakota<1K0.91×
19Colorado~4K0.90×
20New Mexico~1K0.90×
21Maine<1K0.90×
22New Jersey~6K0.89×
23Kansas~2K0.89×
24Rhode Island<1K0.89×
25Massachusetts~5K0.88×
26Florida~20K0.87×
27Oklahoma~3K0.87×
28New Hampshire<1K0.87×
29Minnesota~3K0.85×
30Delaware<1K0.84×
31Texas~20K0.82×
32Nebraska~1K0.82×
33West Virginia~1K0.82×
34Missouri~4K0.80×
35Connecticut~2K0.80×
36Arkansas~2K0.79×
37Iowa~2K0.78×
38Mississippi~2K0.77×
39Wisconsin~3K0.76×
40Georgia~6K0.75×
41South Carolina~3K0.75×
42North Carolina~6K0.74×
43Indiana~4K0.74×
44Kentucky~3K0.74×
45Michigan~5K0.73×
46Louisiana~3K0.73×
47Tennessee~4K0.72×
48Alabama~3K0.72×
49Pennsylvania~6K0.70×
50Ohio~6K0.67×
Fig. 06

Affinity by region

Affinity by region — Mindanao, United States
0.67×1.00×5.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mindanao audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mindanao audience
#·InterestCategoryAffinity×
01Star CinemaMovies & TV44.53×
02Philippine Stock ExchangeBusiness & Career42.70×
03Smart CommunicationsTechnology & Electronics35.24×
04PattayaTravel & Leisure34.69×
05AdoboFood & Beverages33.32×
06Philippine AirlinesTravel & Leisure27.25×
07Kim Woo-binMovies & TV26.26×
08EVA AirTravel & Leisure21.15×
09JollibeeFood & Beverages20.89×
10FlightAwareTravel & Leisure20.00×
11International educationBusiness & Career18.75×
12CitroënCars & Mobility16.53×
13Cathay PacificTravel & Leisure15.69×
14PeugeotCars & Mobility14.05×
15Group buyingShopping12.75×
16Family carCars & Mobility12.71×
17Chicago Fire (TV series)Movies & TV11.97×
18Great LakesTravel & Leisure10.00×
19Din Tai FungFood & Beverages8.03×
20WattpadInternet & Social Media7.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mindanao audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mindanao audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.64×
TravellingTHRILL3.35×
Quality AwarenessPREMIUM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mindanao audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
ExtroversionTHRILL0.71×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mindanao have in United States?

Mindanao has an estimated audience of 275,705 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mindanao fans?

56.6% of Mindanao fans are female, 43.4% are male, with an average age of 42.3 years.

03

Which brands do Mindanao fans like most?

Mindanao fans show strongest brand affinity for Jollibee (20.89×), FlightAware (20×), and Smart Communications (35.24×) over the country average.

04

Where do Mindanao fans live in United States?

Mindanao fans in United States are most concentrated in California (reach ~50K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Mindanao fans also like?

Beyond Mindanao itself, the audience over-indexes on FlightAware (20×), Smart Communications (35.24×), Philippine Stock Exchange (42.7×), and Family car (12.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Island audiences in United States

See Mindanao audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mindanao. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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