Rascasse Audience Intelligence

Kim Woo-bin Audience in United States

A data profile of the people who buy, follow and care about Kim Woo-bin in United States — modelled from more than twelve digital signal sources. Kim Woo-bin has an estimated audience of 631,414 people in United States.

#2233among Actor Actress or TV Star in United States#7546among Person in United States#5942in Movies & TV

The average Kim Woo-bin fan in United States is 37.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kim Soo-hyun, Ha Ji-won, BoA, with strongest over-indexing on Kim Soo-hyun (483.61× the country average).

Demographically, the Kim Woo-bin audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kim Woo-bin fan in United States is more male, around 37.5 years old, with strong Quality Awareness tendencies and a notable affinity for Kim Soo-hyun.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kim Woo-bin profile in United States.

Audience size
631K
in United States
Gender
43.5%♀
56.5% male
Age
37.5
average years
Country rank
#31840
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kim Woo-bin fans

43.5% are female, 56.5% are male, average age 37.5.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Kim Woo-bin audience in United States
MetricValue
Female43.5%
Male56.5%
Average age37.5
Estimated audience size631,414
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Kim Woo-bin audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3921%
40-4918%
50+17%
Fig. 04

Worldwide distribution

11.2%

of the worldwide Kim Woo-bin audience comes from United States.

Worldwide audience distribution share by country for Kim Woo-bin
CountryShare
India14.9%
Brazil11.6%
United States11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kim Woo-bin audience in United States is strongest.

Fig. 05

Top regions by affinity

Kim Woo-bin fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K3.91×
02California~100K2.08×
03Texas~80K1.59×
04Washington~20K1.59×
05Nevada~9K1.50×
06New Jersey~20K1.34×
07New York~40K1.29×
08Virginia~20K1.23×
09Florida~50K1.20×
10Maryland~10K1.20×
11Arizona~10K1.16×
12Georgia~20K1.12×
13Minnesota~10K1.10×
14Delaware~2K1.08×
15Alaska~1K1.08×
16Illinois~20K1.06×
17Massachusetts~10K1.05×
18Oregon~7K1.05×
19Utah~6K1.04×
20New Mexico~3K1.02×
21North Carolina~20K0.95×
22Connecticut~6K0.92×
23Kansas~4K0.90×
24Oklahoma~6K0.89×
25Arkansas~5K0.89×
26Idaho~3K0.89×
27Rhode Island~2K0.88×
28Nebraska~3K0.86×
29Washington, District of Columbia~2K0.85×
30Vermont<1K0.85×
31Colorado~8K0.84×
32South Dakota~1K0.84×
33North Dakota~1K0.84×
34Alabama~7K0.83×
35Indiana~9K0.82×
36Louisiana~7K0.82×
37Pennsylvania~20K0.81×
38Tennessee~10K0.79×
39New Hampshire~2K0.79×
40Montana~1K0.79×
41Missouri~8K0.78×
42Maine~2K0.78×
43Wisconsin~7K0.77×
44South Carolina~7K0.77×
45Mississippi~4K0.77×
46Kentucky~6K0.76×
47Iowa~4K0.76×
48West Virginia~2K0.76×
49Michigan~10K0.75×
50Ohio~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Kim Woo-bin, United States
0.70×1.00×3.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kim Woo-bin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kim Woo-bin audience
#·InterestCategoryAffinity×
01Lee Joon-giMovies & TV676.43×
02Ha Ji-wonMovies & TV674.95×
03Kim Soo-hyunMovies & TV483.61×
04Cho KyuhyunMusic & Radio425.54×
05EunhyukMusic & Radio421.00×
06Choi SiwonMusic & Radio351.12×
07Super Junior-MMusic & Radio348.25×
08Kim HeechulMusic & Radio340.75×
09Lee DonghaeMusic & Radio339.73×
10Air AstanaTravel & Leisure277.64×
11Teen TopMusic & Radio215.57×
12Park Shin-hyeMovies & TV210.48×
13Park Bo-gumMovies & TV172.21×
14BoAMusic & Radio108.98×
15Ji Chang-wookMovies & TV104.68×
16PENTAGONMusic & Radio78.79×
17The Patriot (2000 film)Movies & TV72.46×
18Miss AMusic & Radio66.86×
19Fuzzy's Taco ShopShopping61.50×
20Torchy's TacosFood & Beverages33.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kim Woo-bin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kim Woo-bin audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.75×
Luxury OrientationPREMIUM1.64×
Risk AppetiteTHRILL1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kim Woo-bin audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.28×
Community OrientationOPEN0.56×
Family OrientationCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kim Woo-bin have in United States?

Kim Woo-bin has an estimated audience of 631,414 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kim Woo-bin fans?

43.5% of Kim Woo-bin fans are female, 56.5% are male, with an average age of 37.5 years.

03

Which brands do Kim Woo-bin fans like most?

Kim Woo-bin fans show strongest brand affinity for Kim Soo-hyun (483.61×), Ha Ji-won (674.95×), and BoA (108.98×) over the country average.

04

Where do Kim Woo-bin fans live in United States?

Kim Woo-bin fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Kim Woo-bin fans also like?

Beyond Kim Woo-bin itself, the audience over-indexes on Ha Ji-won (674.95×), BoA (108.98×), Lee Joon-gi (676.43×), and Kim Heechul (340.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Kim Woo-bin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kim Woo-bin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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