Kim Woo-bin Audience in United States

Kim Woo-bin logo

Kim Woo-bin has an estimated audience of 623,633 people in United States. 43.5% are female, 56.5% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Kim Soo-hyun, Lee Joon-gi, BoA, Ha Ji-won, Park Bo-gum.

The average Kim Woo-bin fan in United States is 37.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kim Soo-hyun, Lee Joon-gi, BoA, with strongest over-indexing on Kim Soo-hyun (483.61× the country average). Demographically, the Kim Woo-bin audience skews more male with an average age of 37.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Kim Woo-bin fans

Demographic split for Kim Woo-bin audience in United States
MetricValue
Female43.5%
Male56.5%
Average age37.5
Estimated audience size623,633

Audience persona

The typical Kim Woo-bin fan in United States is more male, around 37.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kim Soo-hyun.

Top regions in United States

Top regions ranked by reach for Kim Woo-bin in United States
RegionReachAffinity
California149,4032.18×
Texas88,4611.65×
Florida50,7901.2×
New York47,6701.37×
Illinois22,8331.1×
New Jersey22,1751.4×
Georgia21,9181.14×
Washington20,9271.67×
Virginia19,3591.27×
North Carolina18,2660.97×
Pennsylvania17,0990.81×
Arizona14,8891.17×
Massachusetts13,5031.1×
Ohio13,3880.7×
Maryland13,2161.23×
Michigan12,1520.75×
Hawaii11,4394.27×
Minnesota10,4081.16×
Tennessee9,5070.76×
Nevada9,3541.55×
Indiana9,1480.8×
Colorado8,0530.82×
Oregon7,5681.06×
Missouri7,5170.75×
South Carolina6,9720.74×
Wisconsin6,9490.74×
Alabama6,8920.79×
Louisiana6,2890.78×
Oklahoma6,0200.87×
Utah5,7731.03×
Connecticut5,6240.9×
Kentucky5,6080.72×
Arkansas4,3130.84×
Kansas4,2420.86×
Iowa3,3520.65×
Mississippi3,2960.64×
New Mexico3,0150.96×
Idaho2,5980.83×
Nebraska2,4740.79×
Delaware1,8251.06×
New Hampshire1,5530.63×
West Virginia1,5530.53×
Washington, District of Columbia1,4820.79×
Rhode Island1,4260.72×
Alaska1,4041.05×
Maine1,3510.6×
South Dakota8210.57×
Montana7740.45×
North Dakota6660.52×
Vermont6020.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kim Woo-bin audience
BrandAffinityCategory
Kim Soo-hyun483.61×Movies & TV
Lee Joon-gi676.43×Movies & TV
BoA108.98×Music & Radio
Ha Ji-won674.95×Movies & TV
Park Bo-gum172.21×Movies & TV
Park Shin-hye210.48×Movies & TV
Choi Siwon351.12×Music & Radio
PENTAGON78.79×Music & Radio
The Patriot (2000 film)72.46×Movies & TV
Eunhyuk421×Music & Radio
Miss A66.86×Music & Radio
Ji Chang-wook104.68×Movies & TV
Lee Donghae339.73×Music & Radio
Fuzzy's Taco Shop61.5×Shopping
Torchy's Tacos33.83×Food & Beverages
Super Junior-M348.25×Music & Radio
Cho Kyuhyun425.54×Music & Radio
Kim Heechul340.75×Music & Radio
Air Astana277.64×Travel & Leisure
Byblos20×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kim Woo-bin audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.42
Luxury OrientationPREMIUM1.34
Community OrientationOPEN1.22
CreativityOPEN1.21
Sports ActivityPOWER1.19
SustainabilityBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Kim Woo-bin
CountryShare
India14.5%
Brazil12.0%
United States11.4%

See Kim Woo-bin audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Kim Woo-bin have in United States?

Kim Woo-bin has an estimated audience of 623,633 people in United States, concentrated in California and Texas.

What is the gender split and age of Kim Woo-bin fans?

43.5% of Kim Woo-bin fans are female, 56.5% are male, with an average age of 37.5 years.

Which brands do Kim Woo-bin fans like most?

Kim Woo-bin fans show strongest brand affinity for Kim Soo-hyun (483.61×), Lee Joon-gi (676.43×), and BoA (108.98×) over the country average.

Where do Kim Woo-bin fans live in United States?

Kim Woo-bin fans in United States are most concentrated in California (reach 149,403), Texas (reach 88,461), and Florida (reach 50,790). These three regions account for the largest share of the active audience.

What other brands do Kim Woo-bin fans also like?

Beyond Kim Woo-bin itself, the audience over-indexes on Lee Joon-gi (676.43×), BoA (108.98×), Ha Ji-won (674.95×), and Park Bo-gum (172.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kim Woo-bin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.