Rascasse Audience Intelligence

Torchy's Tacos Target Market in United States

A data profile of the people who buy, follow and care about Torchy's Tacos in United States — modelled from more than twelve digital signal sources. Torchy's Tacos has an estimated audience of 3,869,871 people in United States.

#848among Brand in United States#533in Food & Beverages

The average Torchy's Tacos fan in United States is 37.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Colorado, Oklahoma.

Top brand affinities include Funjet Vacations, Aqua (band), Bob Evans, with strongest over-indexing on Funjet Vacations (1560× the country average).

Demographically, the Torchy's Tacos audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Torchy's Tacos fan in United States is balanced, around 37.6 years old, with strong Mindfulness tendencies and a notable affinity for Funjet Vacations.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Torchy's Tacos profile in United States.

Audience size
3.9M
in United States
Gender
48.6%♀
51.4% male
Age
37.6
average years
Country rank
#8250
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Torchy's Tacos

48.6% are female, 51.4% are male, average age 37.6.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Torchy's Tacos audience in United States
MetricValue
Female48.6%
Male51.4%
Average age37.6
Estimated audience size3,869,871
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Torchy's Tacos audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

97.9%

of the worldwide Torchy's Tacos audience comes from United States.

Worldwide audience distribution share by country for Torchy's Tacos
CountryShare
United States97.9%
India0.5%
United Kingdom0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Torchy's Tacos audience in United States is strongest.

Fig. 05

Top regions by affinity

Torchy's Tacos customers by region in United States
#RegionReachAffinity×
01Texas~3M12.70×
02Colorado~600K9.72×
03Oklahoma~200K5.56×
04Arkansas~90K2.91×
05Louisiana~100K2.27×
06Arizona~200K2.20×
07Indiana~100K2.04×
08Kansas~60K1.95×
09Tennessee~100K1.59×
10Virginia~100K1.13×
11North Carolina~100K1.01×
12Ohio~100K0.93×
13Maryland~60K0.90×
14Florida~200K0.80×
15Vermont~5K0.74×
16Alaska~6K0.69×
17Rhode Island~7K0.60×
18North Dakota~5K0.60×
19Delaware~6K0.59×
20Maine~8K0.57×
21Hawaii~9K0.54×
22South Dakota~5K0.54×
23Washington, District of Columbia~6K0.53×
24New Hampshire~8K0.52×
25Missouri~30K0.51×
26West Virginia~9K0.51×
27Montana~5K0.49×
28Georgia~50K0.45×
29Kentucky~20K0.39×
30Idaho~7K0.37×
31Mississippi~10K0.35×
32New Mexico~7K0.35×
33Nebraska~6K0.34×
34Connecticut~10K0.30×
35Utah~10K0.30×
36Iowa~9K0.29×
37Nevada~9K0.26×
38Alabama~10K0.24×
39Oregon~10K0.24×
40South Carolina~10K0.23×
41Wisconsin~10K0.22×
42Minnesota~10K0.21×
43Massachusetts~10K0.18×
44Washington~10K0.18×
45Michigan~20K0.17×
46New Jersey~20K0.17×
47Illinois~20K0.16×
48Pennsylvania~20K0.15×
49New York~20K0.12×
50California~40K0.11×
Fig. 06

Affinity by region

Affinity by region — Torchy's Tacos, United States
0.11×1.00×12.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Torchy's Tacos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Torchy's Tacos audience
#·InterestCategoryAffinity×
01Funjet VacationsCars & Mobility1560.00×
02Aqua (band)Music & Radio163.85×
03Club Deportivo PalestinoSports137.53×
04PetLoveShopping112.27×
05Tasty TacosFood & Beverages79.00×
06Taco BuenoFood & Beverages68.54×
07Fuzzy's Taco ShopShopping63.27×
08Bob EvansFood & Beverages40.29×
09Low VA RatesPolitics & Society38.78×
10Angela LansburyMovies & TV34.97×
11Famous Dave'sFood & Beverages33.71×
12Black historyPolitics & Society31.51×
13Pilot (pen company)Kids & Family29.25×
14Philz CoffeeFood & Beverages20.00×
15Del TacoFood & Beverages17.13×
16Hog HuntingSports10.35×
17abc7Movies & TV9.89×
18Taco BellFood & Beverages6.99×
19Chipotle Mexican GrillFood & Beverages6.10×
20Texas RoadhouseFood & Beverages4.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Torchy's Tacos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Torchy's Tacos audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.87×
Healthy LifestyleBALANCE1.41×
Luxury OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Torchy's Tacos audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.50×
Need for SecurityCONSERVATISM0.54×
TraditionCONSERVATISM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Torchy's Tacos's target market in United States?

Torchy's Tacos's target market in United States covers an estimated 3,869,871 people, concentrated in Texas and Colorado.

02

What is the gender split and age of Torchy's Tacos customers?

48.6% of the Torchy's Tacos audience are female, 51.4% are male, with an average age of 37.6 years.

03

Which brands do Torchy's Tacos fans like most?

Torchy's Tacos fans show strongest brand affinity for Funjet Vacations (1560×), Aqua (band) (163.85×), and Bob Evans (40.29×) over the country average.

04

Where do Torchy's Tacos fans live in United States?

Torchy's Tacos fans in United States are most concentrated in Texas (reach ~3M), Colorado (reach ~600K), and Oklahoma (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Torchy's Tacos fans also like?

Beyond Torchy's Tacos itself, the audience over-indexes on Aqua (band) (163.85×), Bob Evans (40.29×), Taco Bueno (68.54×), and Fuzzy's Taco Shop (63.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Torchy's Tacos audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Torchy's Tacos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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