Torchy's Tacos Audience in United States

Torchy's Tacos logo

Torchy's Tacos has an estimated audience of 3,774,001 people in United States. 48.6% are female, 51.4% are male, average age 37.6. Top regions: Texas, Colorado, Florida. Top brand affinities: Funjet Vacations, Aqua (band), Bob Evans, Fuzzy's Taco Shop, Taco Bueno.

The average Torchy's Tacos fan in United States is 37.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Colorado, Florida. Top brand affinities include Funjet Vacations, Aqua (band), Bob Evans, with strongest over-indexing on Funjet Vacations (1560× the country average). Demographically, the Torchy's Tacos audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Torchy's Tacos fans

Demographic split for Torchy's Tacos audience in United States
MetricValue
Female48.6%
Male51.4%
Average age37.6
Estimated audience size3,774,001

Audience persona

The typical Torchy's Tacos fan in United States is balanced, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Funjet Vacations.

Top regions in United States

Top regions ranked by reach for Torchy's Tacos in United States
RegionReachAffinity
Texas2,830,50112.8×
Colorado554,5189.32×
Florida223,1450.87×
Oklahoma205,6774.91×
Arizona203,9562.65×
Ohio147,6021.27×
Virginia127,6341.39×
North Carolina122,1901.08×
Tennessee117,1411.55×
Indiana107,9341.57×
Louisiana97,2192×
Arkansas81,3092.61×
Georgia78,3850.67×
Kansas67,0542.25×
Maryland62,0510.96×
Missouri40,7690.67×
California39,1440.09×
New York17,9440.09×
Illinois17,1760.14×
Kentucky15,7300.33×
Pennsylvania8,7530.07×
Utah8,4440.25×
Washington8,3410.11×
Michigan7,9250.08×
Alabama7,0670.13×
Mississippi7,0470.23×
New Jersey6,3970.07×
Minnesota6,0300.11×
Washington, District of Columbia5,8580.52×
Massachusetts5,8540.08×
South Carolina5,7610.1×
Wisconsin5,3900.09×
Nevada4,7070.13×
New Mexico4,2400.22×
Oregon4,1340.1×
Iowa4,1210.13×
Nebraska3,0130.16×
Idaho2,3820.13×
Connecticut2,3240.06×
Wyoming1,4530.26×
West Virginia1,1650.07×
Montana1,1550.11×
Hawaii1,0360.06×
South Dakota1,0170.12×
New Hampshire7400.05×
North Dakota6950.09×
Maine6610.05×
Delaware6190.06×
Rhode Island6000.05×
Alaska4860.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Torchy's Tacos audience
BrandAffinityCategory
Funjet Vacations1560×Cars & Mobility
Aqua (band)163.85×Music & Radio
Bob Evans40.29×Food & Beverages
Fuzzy's Taco Shop63.27×Shopping
Taco Bueno68.54×Food & Beverages
Taco Bell6.99×Food & Beverages
Angela Lansbury34.97×Movies & TV
Pilot (pen company)29.25×Kids & Family
Del Taco17.13×Food & Beverages
Tasty Tacos79×Food & Beverages
Chipotle Mexican Grill6.1×Food & Beverages
Philz Coffee20×Food & Beverages
Texas Roadhouse4.08×Food & Beverages
Black history31.51×Politics & Society
Low VA Rates38.78×Politics & Society
Hog Hunting10.35×Sports
PetLove112.27×Shopping
abc79.89×Movies & TV
Yves Saint Laurent (film)21.33×Movies & TV
Viator14.74×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Torchy's Tacos audience
TraitClusterScore
Luxury OrientationPREMIUM2.76
Urban LifestyleOPEN1.92
Design AffinityPREMIUM1.55
Risk AppetiteTHRILL1.48
DIY MentalityTHRILL1.44
Early Adopter MentalityPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for Torchy's Tacos
CountryShare
United States98.0%
India0.5%
United Kingdom0.2%

See Torchy's Tacos audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Torchy's Tacos have in United States?

Torchy's Tacos has an estimated audience of 3,774,001 people in United States, concentrated in Texas and Colorado.

What is the gender split and age of Torchy's Tacos fans?

48.6% of Torchy's Tacos fans are female, 51.4% are male, with an average age of 37.6 years.

Which brands do Torchy's Tacos fans like most?

Torchy's Tacos fans show strongest brand affinity for Funjet Vacations (1560×), Aqua (band) (163.85×), and Bob Evans (40.29×) over the country average.

Where do Torchy's Tacos fans live in United States?

Torchy's Tacos fans in United States are most concentrated in Texas (reach 2,830,501), Colorado (reach 554,518), and Florida (reach 223,145). These three regions account for the largest share of the active audience.

What other brands do Torchy's Tacos fans also like?

Beyond Torchy's Tacos itself, the audience over-indexes on Aqua (band) (163.85×), Bob Evans (40.29×), Fuzzy's Taco Shop (63.27×), and Taco Bueno (68.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Torchy's Tacos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.