A data profile of the people who buy, follow and care about abc7 in United States — modelled from more than twelve digital signal sources. abc7 has an estimated audience of 5,892,772 people in United States.
The average abc7 fan in United States is 40.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Illinois, New York.
Top brand affinities include Panda Express, Torchy's Tacos, Hindi, with strongest over-indexing on Panda Express (3.49× the country average).
Demographically, the abc7 audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical abc7 fan in United States is more female, around 40.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Panda Express.
The key figures that characterise the abc7 profile in United States.
56.4% are female, 43.6% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 40.5 |
| Estimated audience size | 5,892,772 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide abc7 audience comes from United States.
| Country | Share |
|---|---|
| United States | 97.4% |
| Mexico | 0.9% |
| Switzerland | 0.2% |
Where the abc7 audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~4.5M | 23.07× | |
| 02 | Illinois | ~1M | 5.92× | |
| 03 | Nevada | ~100K | 2.01× | |
| 04 | Idaho | ~50K | 1.68× | |
| 05 | New York | ~500K | 1.58× | |
| 06 | Arizona | ~200K | 1.42× | |
| 07 | Oregon | ~90K | 1.31× | |
| 08 | Washington | ~100K | 1.08× | |
| 09 | Vermont | ~9K | 0.90× | |
| 10 | Alaska | ~10K | 0.87× | |
| 11 | North Dakota | ~10K | 0.86× | |
| 12 | New Hampshire | ~20K | 0.85× | |
| 13 | Delaware | ~10K | 0.84× | |
| 14 | West Virginia | ~20K | 0.83× | |
| 15 | Hawaii | ~20K | 0.83× | |
| 16 | Maine | ~20K | 0.82× | |
| 17 | South Dakota | ~10K | 0.82× | |
| 18 | Rhode Island | ~20K | 0.81× | |
| 19 | Washington, District of Columbia | ~10K | 0.81× | |
| 20 | Montana | ~10K | 0.79× | |
| 21 | New Mexico | ~20K | 0.72× | |
| 22 | New Jersey | ~100K | 0.70× | |
| 23 | Mississippi | ~30K | 0.70× | |
| 24 | Arkansas | ~30K | 0.69× | |
| 25 | Nebraska | ~20K | 0.68× | |
| 26 | Utah | ~30K | 0.65× | |
| 27 | Oklahoma | ~40K | 0.64× | |
| 28 | Kansas | ~30K | 0.62× | |
| 29 | Indiana | ~70K | 0.61× | |
| 30 | Louisiana | ~50K | 0.61× | |
| 31 | Kentucky | ~50K | 0.61× | |
| 32 | Iowa | ~30K | 0.61× | |
| 33 | Alabama | ~50K | 0.58× | |
| 34 | Maryland | ~60K | 0.56× | |
| 35 | South Carolina | ~50K | 0.56× | |
| 36 | Connecticut | ~30K | 0.56× | |
| 37 | Wisconsin | ~50K | 0.51× | |
| 38 | Minnesota | ~40K | 0.51× | |
| 39 | Missouri | ~50K | 0.49× | |
| 40 | Tennessee | ~60K | 0.48× | |
| 41 | Colorado | ~40K | 0.47× | |
| 42 | Florida | ~200K | 0.46× | |
| 43 | Virginia | ~70K | 0.46× | |
| 44 | Massachusetts | ~50K | 0.45× | |
| 45 | Texas | ~200K | 0.43× | |
| 46 | Michigan | ~70K | 0.43× | |
| 47 | North Carolina | ~70K | 0.40× | |
| 48 | Ohio | ~70K | 0.38× | |
| 49 | Georgia | ~70K | 0.38× | |
| 50 | Pennsylvania | ~70K | 0.36× |
The strongest cross-interests of the abc7 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Torchy's Tacos | Food & Beverages | 9.89× | ||
| 02 | Sausage Party | Movies & TV | 9.89× | ||
| 03 | Rick Astley | Music & Radio | 9.89× | ||
| 04 | Hindi | Politics & Society | 7.86× | ||
| 05 | Christoph Waltz | Movies & TV | 6.25× | ||
| 06 | Los Angeles Kings | Sports | 5.31× | ||
| 07 | Aetna | Business & Career | 4.73× | ||
| 08 | Kaiser Permanente | Business & Career | 3.95× | ||
| 09 | Famous Footwear | Food & Beverages | 3.90× | ||
| 10 | Panda Express | Food & Beverages | 3.49× | ||
| 11 | Amtrak | Cars & Mobility | 3.43× | ||
| 12 | Google News | News | 2.43× | ||
| 13 | Jersey Mike's Subs | Food & Beverages | 2.24× | ||
| 14 | Seattle Mariners | Sports | 2.20× | ||
| 15 | New York Post | News | 1.99× | ||
| 16 | Real property | Home & Garden | 1.79× | ||
| 17 | TMZ | Internet & Social Media | 1.74× | ||
| 18 | Staples (Canada) | Business & Career | 1.61× | ||
| 19 | Taco Bell | Food & Beverages | 1.56× | ||
| 20 | The UPS Store | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.38× | |
| Quality Awareness | PREMIUM | 1.33× | |
| Price Sensitivity | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.87× | |
| Mindfulness | BALANCE | 0.88× | |
| Creativity | OPEN | 0.89× |
abc7 has an estimated audience of 5,892,772 people in United States, concentrated in California and Illinois.
56.4% of abc7 fans are female, 43.6% are male, with an average age of 40.5 years.
abc7 fans show strongest brand affinity for Panda Express (3.49×), Torchy's Tacos (9.89×), and Hindi (7.86×) over the country average.
abc7 fans in United States are most concentrated in California (reach ~4.5M), Illinois (reach ~1M), and New York (reach ~500K). These three regions account for the largest share of the active audience.
Beyond abc7 itself, the audience over-indexes on Torchy's Tacos (9.89×), Hindi (7.86×), Amtrak (3.43×), and Famous Footwear (3.9×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for abc7. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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