Kaiser Permanente Audience in United States

Kaiser Permanente logo

Kaiser Permanente has an estimated audience of 7,354,672 people in United States. 49.9% are female, 50.1% are male, average age 40.1. Top regions: California, Washington, Georgia. Top brand affinities: Consortium, Mutual of Omaha, MØL, Aetna, The Institute for the Psychology of Eating.

The average Kaiser Permanente fan in United States is 40.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Washington, Georgia. Top brand affinities include Consortium, Mutual of Omaha, MØL, with strongest over-indexing on Consortium (49.84× the country average). Demographically, the Kaiser Permanente audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of Kaiser Permanente fans

Demographic split for Kaiser Permanente audience in United States
MetricValue
Female49.9%
Male50.1%
Average age40.1
Estimated audience size7,354,672

Audience persona

The typical Kaiser Permanente fan in United States is balanced, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for Consortium.

Top regions in United States

Top regions ranked by reach for Kaiser Permanente in United States
RegionReachAffinity
California5,516,0048.7×
Washington764,0675.18×
Georgia662,7112.93×
Maryland630,2524.98×
Oregon508,1746.03×
Colorado484,4194.18×
Virginia416,6052.33×
Hawaii185,0605.85×
Texas120,2190.19×
New York87,2270.21×
Washington, District of Columbia76,8603.48×
Florida76,2640.15×
Arizona52,9200.35×
Nevada42,4790.6×
Pennsylvania40,3400.16×
North Carolina39,5330.18×
Illinois39,3440.16×
New Jersey28,6150.15×
Ohio28,2380.12×
Massachusetts24,4140.17×
Tennessee24,3620.17×
Michigan20,9280.11×
Idaho16,4400.45×
South Carolina15,9930.14×
Missouri15,6500.13×
Utah15,3670.23×
Indiana14,4280.11×
Minnesota14,4220.14×
Alabama13,6520.13×
Wisconsin12,1720.11×
Louisiana12,0880.13×
Oklahoma10,4750.13×
Connecticut10,1150.14×
Kentucky9,8660.11×
Kansas7,9910.14×
Mississippi7,5670.12×
Arkansas7,5400.12×
New Mexico7,5210.2×
Iowa6,8380.11×
West Virginia6,6840.2×
Montana5,5070.27×
Nebraska4,8720.13×
Delaware3,9980.2×
New Hampshire3,4310.12×
Alaska3,3140.21×
Maine3,0220.11×
Rhode Island2,7830.12×
Wyoming2,6110.24×
South Dakota2,2440.13×
North Dakota1,7410.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kaiser Permanente audience
BrandAffinityCategory
Consortium49.84×Business & Career
Mutual of Omaha27.29×Business & Career
MØL15.57×Music & Radio
Aetna11.29×Business & Career
The Institute for the Psychology of Eating77.91×Business & Career
Permis B90.36×Politics & Society
Humana8.15×Health
Cariño19.07×Music & Radio
health4.9×Health
Dorian15.95×Music & Radio
Independence Blue Cross27.57×Politics & Society
NutritionFacts.org27.74×Health
Elizabeth: The Golden Age44.81×Movies & TV
The Doors (film)13.69×Movies & TV
Cigna6.13×Business & Career
County (United States)2.13×Politics & Society
WellCare11.6×Health
St. Jude Children's Research Hospital3.79×Health
Department of Motor Vehicles2.53×Cars & Mobility
Google Flights2.06×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kaiser Permanente audience
TraitClusterScore
Family OrientationCONSERVATISM1.43
Community OrientationOPEN1.33
Price SensitivityPREMIUM1.33
Quality AwarenessPREMIUM1.28
Urban LifestyleOPEN1.27
Healthy LifestyleBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Kaiser Permanente
CountryShare
United States91.1%
China3.8%
India0.6%

See Kaiser Permanente audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does Kaiser Permanente have in United States?

Kaiser Permanente has an estimated audience of 7,354,672 people in United States, concentrated in California and Washington.

What is the gender split and age of Kaiser Permanente fans?

49.9% of Kaiser Permanente fans are female, 50.1% are male, with an average age of 40.1 years.

Which brands do Kaiser Permanente fans like most?

Kaiser Permanente fans show strongest brand affinity for Consortium (49.84×), Mutual of Omaha (27.29×), and MØL (15.57×) over the country average.

Where do Kaiser Permanente fans live in United States?

Kaiser Permanente fans in United States are most concentrated in California (reach 5,516,004), Washington (reach 764,067), and Georgia (reach 662,711). These three regions account for the largest share of the active audience.

What other brands do Kaiser Permanente fans also like?

Beyond Kaiser Permanente itself, the audience over-indexes on Mutual of Omaha (27.29×), MØL (15.57×), Aetna (11.29×), and The Institute for the Psychology of Eating (77.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kaiser Permanente. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.