State Farm Insurance Audience in United States

State Farm Insurance logo

State Farm Insurance has an estimated audience of 4,699,492 people in United States. 42.8% are female, 57.2% are male, average age 38.2. Top regions: Texas, California, Florida. Top brand affinities: Progressive Corporation, Allstate, Walking tour, GEICO, Liberty Mutual.

The average State Farm Insurance fan in United States is 38.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Progressive Corporation, Allstate, Walking tour, with strongest over-indexing on Progressive Corporation (16.13× the country average). Demographically, the State Farm Insurance audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Extroversion, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of State Farm Insurance fans

Demographic split for State Farm Insurance audience in United States
MetricValue
Female42.8%
Male57.2%
Average age38.2
Estimated audience size4,699,492

Audience persona

The typical State Farm Insurance fan in United States is more male, around 38.2 years old, with strong Extroversion tendencies and a notable affinity for Progressive Corporation.

Top regions in United States

Top regions ranked by reach for State Farm Insurance in United States
RegionReachAffinity
Texas348,7770.86×
California287,6120.56×
Florida260,8670.82×
Georgia219,9221.52×
New York212,7300.81×
Illinois201,8471.29×
Ohio161,3501.11×
Pennsylvania159,2571.01×
North Carolina158,3451.12×
Michigan139,9181.14×
South Carolina122,8021.74×
Tennessee109,6191.16×
Alabama104,7231.6×
Virginia101,8540.89×
Missouri98,1211.3×
Indiana97,9271.14×
Louisiana92,6531.53×
Arizona92,0750.96×
Kentucky89,6421.52×
Colorado74,3061×
Washington73,9050.78×
Oklahoma69,8671.34×
Minnesota68,7471.02×
Maryland68,0080.84×
New Jersey66,7320.56×
Arkansas60,3441.56×
Oregon58,8211.09×
Wisconsin57,1080.81×
Mississippi52,8191.36×
Iowa41,6261.08×
Kansas39,7661.07×
West Virginia36,9491.69×
Nevada34,5930.76×
Connecticut31,9370.68×
New Mexico31,4641.34×
Utah30,5830.73×
Nebraska28,9131.23×
Idaho20,6610.88×
Delaware15,9461.23×
Massachusetts15,5730.17×
Hawaii15,0250.74×
Maine14,2660.85×
Alaska11,8611.18×
Montana11,2370.86×
New Hampshire10,5120.57×
South Dakota9,6080.88×
Wyoming7,7001.11×
North Dakota7,0570.73×
Washington, District of Columbia6,7500.48×
Vermont4,4270.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for State Farm Insurance audience
BrandAffinityCategory
Progressive Corporation16.13×Business & Career
Allstate20.46×Business & Career
Walking tour44.24×Travel & Leisure
GEICO8.69×Business & Career
Liberty Mutual15.84×Business & Career
Yahoo! Finance4.58×Business & Career
Nationwide Mutual Insurance Company16.69×Business & Career
Chauncey Billups16.05×Sports
MetLife13.76×Business & Career
Public company3.92×Business & Career
Rate of return6.96×Business & Career
Asset4.61×Business & Career
Industry2.28×Business & Career
Forbes3.75×Business & Career
Iman Shumpert13.02×Sports
The Washington Post3.74×News
FIFA World Cup2.04×Sports
Jonas Valančiūnas19.43×Sports
The Hartford11.64×Business & Career
Chase (bank)2.4×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by State Farm Insurance audience
TraitClusterScore
ExtroversionTHRILL1.24
Quality AwarenessPREMIUM1.21
Need for SecurityCONSERVATISM1.2
Social Media UsageJOY1.14
Convenience OrientationPREMIUM1.08
Family OrientationCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for State Farm Insurance
CountryShare
United States88.8%
China3.7%
Canada1.3%

See State Farm Insurance audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does State Farm Insurance have in United States?

State Farm Insurance has an estimated audience of 4,699,492 people in United States, concentrated in Texas and California.

What is the gender split and age of State Farm Insurance fans?

42.8% of State Farm Insurance fans are female, 57.2% are male, with an average age of 38.2 years.

Which brands do State Farm Insurance fans like most?

State Farm Insurance fans show strongest brand affinity for Progressive Corporation (16.13×), Allstate (20.46×), and Walking tour (44.24×) over the country average.

Where do State Farm Insurance fans live in United States?

State Farm Insurance fans in United States are most concentrated in Texas (reach 348,777), California (reach 287,612), and Florida (reach 260,867). These three regions account for the largest share of the active audience.

What other brands do State Farm Insurance fans also like?

Beyond State Farm Insurance itself, the audience over-indexes on Allstate (20.46×), Walking tour (44.24×), GEICO (8.69×), and Liberty Mutual (15.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for State Farm Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.