Rascasse Audience Intelligence

State Farm Insurance Target Market in United States

A data profile of the people who buy, follow and care about State Farm Insurance in United States — modelled from more than twelve digital signal sources. State Farm Insurance has an estimated audience of 4,621,231 people in United States.

#8among Insurances in United States#737among Brand in United States#641in Business & Career

The average State Farm Insurance fan in United States is 38.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Progressive Corporation, Allstate, Walking tour, with strongest over-indexing on Progressive Corporation (16.13× the country average).

Demographically, the State Farm Insurance audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Tradition, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical State Farm Insurance fan in United States is more male, around 38.2 years old, with strong Tradition tendencies and a notable affinity for Progressive Corporation.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the State Farm Insurance profile in United States.

Audience size
4.6M
in United States
Gender
42.8%♀
57.2% male
Age
38.2
average years
Country rank
#7143
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of State Farm Insurance

42.8% are female, 57.2% are male, average age 38.2.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for State Farm Insurance audience in United States
MetricValue
Female42.8%
Male57.2%
Average age38.2
Estimated audience size4,621,231
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the State Farm Insurance audience in United States
Age bracketShare%
16-1916%
20-2928%
30-3923%
40-4915%
50+18%
Fig. 04

Worldwide distribution

88.6%

of the worldwide State Farm Insurance audience comes from United States.

Worldwide audience distribution share by country for State Farm Insurance
CountryShare
United States88.6%
China3.8%
Canada1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the State Farm Insurance audience in United States is strongest.

Fig. 05

Top regions by affinity

State Farm Insurance customers by region in United States
#RegionReachAffinity×
01West Virginia~40K1.80×
02South Carolina~100K1.71×
03Alabama~100K1.60×
04Arkansas~60K1.57×
05Louisiana~90K1.54×
06Kentucky~90K1.52×
07Georgia~200K1.46×
08Mississippi~50K1.42×
09New Mexico~30K1.38×
10Oklahoma~70K1.32×
11Missouri~100K1.28×
12Delaware~20K1.26×
13Alaska~10K1.26×
14Nebraska~30K1.25×
15Illinois~200K1.23×
16Wyoming~8K1.17×
17Tennessee~100K1.16×
18Michigan~100K1.11×
19Indiana~100K1.11×
20Ohio~200K1.09×
21Oregon~60K1.09×
22Iowa~40K1.09×
23North Carolina~200K1.08×
24Kansas~40K1.08×
25Minnesota~70K1.00×
26Pennsylvania~200K0.98×
27Colorado~70K0.97×
28Arizona~90K0.95×
29South Dakota~10K0.94×
30Idaho~20K0.90×
31Montana~10K0.89×
32Maine~10K0.87×
33Virginia~100K0.86×
34Maryland~70K0.84×
35Texas~300K0.81×
36Wisconsin~60K0.81×
37Florida~300K0.80×
38New York~200K0.77×
39Hawaii~20K0.76×
40Nevada~30K0.75×
41North Dakota~7K0.75×
42Washington~70K0.74×
43Utah~30K0.71×
44Connecticut~30K0.68×
45New Hampshire~10K0.58×
46Vermont~5K0.55×
47New Jersey~60K0.54×
48California~300K0.52×
49Washington, District of Columbia~7K0.50×
50Massachusetts~20K0.17×
Fig. 06

Affinity by region

Affinity by region — State Farm Insurance, United States
0.17×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the State Farm Insurance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for State Farm Insurance audience
#·InterestCategoryAffinity×
01Walking tourTravel & Leisure44.24×
02AllstateBusiness & Career20.46×
03Jonas ValančiūnasSports19.43×
04Farmers Insurance GroupBusiness & Career18.06×
05Nationwide Mutual Insurance CompanyBusiness & Career16.69×
06Progressive CorporationBusiness & Career16.13×
07Chauncey BillupsSports16.05×
08Liberty MutualBusiness & Career15.84×
09MetLifeBusiness & Career13.76×
10Iman ShumpertSports13.02×
11GEICOBusiness & Career8.69×
12Rate of returnBusiness & Career6.96×
13AssetBusiness & Career4.61×
14Yahoo! FinanceBusiness & Career4.58×
15Public companyBusiness & Career3.92×
16ForbesBusiness & Career3.75×
17The Washington PostNews3.74×
18Melania TrumpPolitics & Society2.41×
19IndustryBusiness & Career2.28×
20FIFA World CupSports2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the State Farm Insurance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by State Farm Insurance audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.13×
Risk AppetiteTHRILL1.79×
Need for SecurityCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by State Farm Insurance audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
Pet OwnershipJOY0.88×
Luxury OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is State Farm Insurance's target market in United States?

State Farm Insurance's target market in United States covers an estimated 4,621,231 people, concentrated in Texas and California.

02

What is the gender split and age of State Farm Insurance customers?

42.8% of the State Farm Insurance audience are female, 57.2% are male, with an average age of 38.2 years.

03

Which brands do State Farm Insurance fans like most?

State Farm Insurance fans show strongest brand affinity for Progressive Corporation (16.13×), Allstate (20.46×), and Walking tour (44.24×) over the country average.

04

Where do State Farm Insurance fans live in United States?

State Farm Insurance fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do State Farm Insurance fans also like?

Beyond State Farm Insurance itself, the audience over-indexes on Allstate (20.46×), Walking tour (44.24×), Farmers Insurance Group (18.06×), and GEICO (8.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in United States

See State Farm Insurance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for State Farm Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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