GEICO Audience in United States

GEICO logo

GEICO has an estimated audience of 17,497,368 people in United States. 45.2% are female, 54.8% are male, average age 42.5. Top regions: Florida, California, New York. Top brand affinities: Progressive Corporation, Allstate, State Farm Insurance, Liberty Mutual, USAA.

The average GEICO fan in United States is 42.5 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Progressive Corporation, Allstate, State Farm Insurance, with strongest over-indexing on Progressive Corporation (10.2× the country average). Demographically, the GEICO audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Extroversion, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of GEICO fans

Demographic split for GEICO audience in United States
MetricValue
Female45.2%
Male54.8%
Average age42.5
Estimated audience size17,497,368

Audience persona

The typical GEICO fan in United States is balanced, around 42.5 years old, with strong Extroversion tendencies and a notable affinity for Progressive Corporation.

Top regions in United States

Top regions ranked by reach for GEICO in United States
RegionReachAffinity
Florida2,357,2411.99×
California2,203,5061.15×
New York1,739,5861.78×
Texas1,703,1561.13×
New Jersey842,3481.89×
Georgia714,4531.33×
North Carolina685,8951.3×
Virginia562,1921.32×
Maryland540,5341.8×
Arizona457,3671.28×
Massachusetts426,6401.24×
Pennsylvania426,4490.72×
Ohio406,2680.75×
Illinois393,2040.67×
Washington346,0750.99×
South Carolina301,1431.14×
Connecticut282,9531.61×
Tennessee275,2690.78×
Colorado247,4170.9×
Louisiana242,0201.07×
Indiana229,2150.72×
Nevada222,8131.32×
Missouri214,8940.76×
Oregon201,5051×
Michigan195,5350.43×
Alabama177,4370.73×
Kentucky177,1110.81×
Oklahoma149,4020.77×
Wisconsin147,1380.56×
Minnesota140,5240.56×
Arkansas124,9140.87×
Utah121,1720.77×
Mississippi115,0340.8×
Hawaii102,3981.36×
New Mexico96,6731.1×
Kansas89,0610.65×
West Virginia76,4420.94×
Iowa70,9310.49×
Idaho70,8140.81×
New Hampshire61,7850.9×
Washington, District of Columbia60,8411.16×
Maine60,0110.96×
Rhode Island58,6961.05×
Nebraska56,1940.64×
Delaware51,6991.07×
Alaska45,2051.21×
Vermont34,6891.13×
Montana31,1030.64×
Wyoming25,7160.99×
South Dakota19,3090.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for GEICO audience
BrandAffinityCategory
Progressive Corporation10.2×Business & Career
Allstate9.54×Business & Career
State Farm Insurance11.9×Business & Career
Liberty Mutual8.03×Business & Career
USAA5.63×Cars & Mobility
Vehicle insurance2.84×Cars & Mobility
The UPS Store2×Shopping
Nationwide Mutual Insurance Company9.14×Business & Career
Insurance1.58×Business & Career
Reddit1.64×Internet & Social Media
Staples (Canada)1.84×Business & Career
Chase (bank)1.66×Business & Career
CarMax1.69×Cars & Mobility
TeamViewer8.45×Technology & Electronics
Tuesday1.77×Kids & Family
Canva2.61×Technology & Electronics
T. Rowe Price5.37×Business & Career
Spider-Man: Brand New Day3.53×Literature
Berkshire Hathaway3.19×Business & Career
Home insurance1.81×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by GEICO audience
TraitClusterScore
ExtroversionTHRILL1.3
Quality AwarenessPREMIUM1.28
Need for SecurityCONSERVATISM1.15
Urban LifestyleOPEN1.1
Social Media UsageJOY1.1
Price SensitivityPREMIUM1.01

Worldwide distribution

Worldwide audience distribution share by country for GEICO
CountryShare
United States93.9%
China1.3%
Japan0.5%

See GEICO audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does GEICO have in United States?

GEICO has an estimated audience of 17,497,368 people in United States, concentrated in Florida and California.

What is the gender split and age of GEICO fans?

45.2% of GEICO fans are female, 54.8% are male, with an average age of 42.5 years.

Which brands do GEICO fans like most?

GEICO fans show strongest brand affinity for Progressive Corporation (10.2×), Allstate (9.54×), and State Farm Insurance (11.9×) over the country average.

Where do GEICO fans live in United States?

GEICO fans in United States are most concentrated in Florida (reach 2,357,241), California (reach 2,203,506), and New York (reach 1,739,586). These three regions account for the largest share of the active audience.

What other brands do GEICO fans also like?

Beyond GEICO itself, the audience over-indexes on Allstate (9.54×), State Farm Insurance (11.9×), Liberty Mutual (8.03×), and USAA (5.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for GEICO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.