Rascasse Audience Intelligence

GEICO Target Market in United States

A data profile of the people who buy, follow and care about GEICO in United States — modelled from more than twelve digital signal sources. GEICO has an estimated audience of 17,853,047 people in United States.

#3among Insurances in United States#186among Brand in United States#211in Business & Career

The average GEICO fan in United States is 42.5 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Progressive Corporation, Allstate, State Farm Insurance, with strongest over-indexing on Progressive Corporation (10.2× the country average).

Demographically, the GEICO audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical GEICO fan in United States is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Progressive Corporation.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GEICO profile in United States.

Audience size
17.9M
in United States
Gender
45.2%♀
54.8% male
Age
42.5
average years
Country rank
#1902
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of GEICO

45.2% are female, 54.8% are male, average age 42.5.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for GEICO audience in United States
MetricValue
Female45.2%
Male54.8%
Average age42.5
Estimated audience size17,853,047
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the GEICO audience in United States
Age bracketShare%
16-1910%
20-2920%
30-3921%
40-4924%
50+25%
Fig. 04

Worldwide distribution

94.0%

of the worldwide GEICO audience comes from United States.

Worldwide audience distribution share by country for GEICO
CountryShare
United States94.0%
China1.3%
Japan0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GEICO audience in United States is strongest.

Fig. 05

Top regions by affinity

GEICO customers by region in United States
#RegionReachAffinity×
01Florida~2M1.89×
02New Jersey~800K1.78×
03Maryland~500K1.78×
04New York~1.5M1.66×
05Connecticut~300K1.58×
06Hawaii~100K1.40×
07Alaska~50K1.34×
08Virginia~500K1.29×
09Arizona~500K1.28×
10Nevada~200K1.26×
11Georgia~700K1.25×
12North Carolina~700K1.24×
13Massachusetts~400K1.18×
14Vermont~40K1.16×
15South Carolina~300K1.14×
16Washington, District of Columbia~60K1.14×
17Louisiana~300K1.13×
18New Mexico~100K1.12×
19Delaware~50K1.11×
20California~2M1.09×
21Texas~1.5M1.09×
22Rhode Island~60K1.06×
23Wyoming~30K1.06×
24West Virginia~80K1.02×
25Maine~60K1.01×
26Oregon~200K0.98×
27Washington~300K0.91×
28New Hampshire~60K0.91×
29Idaho~80K0.90×
30Arkansas~100K0.88×
31Colorado~200K0.87×
32Kentucky~200K0.83×
33Mississippi~100K0.83×
34Utah~100K0.81×
35Tennessee~300K0.79×
36Alabama~200K0.79×
37Oklahoma~200K0.78×
38Missouri~200K0.75×
39Indiana~200K0.74×
40Ohio~400K0.73×
41Pennsylvania~400K0.72×
42Illinois~400K0.67×
43Kansas~90K0.67×
44Montana~30K0.67×
45Nebraska~60K0.66×
46Wisconsin~200K0.57×
47Minnesota~100K0.55×
48Iowa~80K0.53×
49South Dakota~20K0.50×
50Michigan~200K0.46×
Fig. 06

Affinity by region

Affinity by region — GEICO, United States
0.46×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GEICO audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GEICO audience
#·InterestCategoryAffinity×
01State Farm InsuranceBusiness & Career11.90×
02Progressive CorporationBusiness & Career10.20×
03AllstateBusiness & Career9.54×
04Nationwide Mutual Insurance CompanyBusiness & Career9.14×
05TeamViewerTechnology & Electronics8.45×
06Liberty MutualBusiness & Career8.03×
07Farmers Insurance GroupBusiness & Career5.90×
08USAACars & Mobility5.63×
09T. Rowe PriceBusiness & Career5.37×
10Spider-Man: Brand New DayLiterature3.53×
11Berkshire HathawayBusiness & Career3.19×
12Vehicle insuranceCars & Mobility2.84×
13CanvaTechnology & Electronics2.61×
14The UPS StoreShopping2.00×
15Staples (Canada)Business & Career1.84×
16TuesdayKids & Family1.77×
17CarMaxCars & Mobility1.69×
18RedditInternet & Social Media1.64×
19InsuranceBusiness & Career1.58×
20Psychology TodayHealth1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GEICO audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GEICO audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Need for SecurityCONSERVATISM1.38×
SpiritualityBALANCE1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GEICO audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
Sports ActivityPOWER0.96×
Design AffinityPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is GEICO's target market in United States?

GEICO's target market in United States covers an estimated 17,853,047 people, concentrated in Florida and California.

02

What is the gender split and age of GEICO customers?

45.2% of the GEICO audience are female, 54.8% are male, with an average age of 42.5 years.

03

Which brands do GEICO fans like most?

GEICO fans show strongest brand affinity for Progressive Corporation (10.2×), Allstate (9.54×), and State Farm Insurance (11.9×) over the country average.

04

Where do GEICO fans live in United States?

GEICO fans in United States are most concentrated in Florida (reach ~2M), California (reach ~2M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do GEICO fans also like?

Beyond GEICO itself, the audience over-indexes on Allstate (9.54×), State Farm Insurance (11.9×), Liberty Mutual (8.03×), and USAA (5.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in United States

See GEICO audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for GEICO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →