Rick Astley Audience in United States

Rick Astley logo

Rick Astley has an estimated audience of 1,187,699 people in United States. 55.3% are female, 44.7% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Nana Mizuki, IBM Information Management System, Modern Talking, FabFilter, Dawn French.

The average Rick Astley fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nana Mizuki, IBM Information Management System, Modern Talking, with strongest over-indexing on Nana Mizuki (11551.21× the country average). Demographically, the Rick Astley audience skews more female with an average age of 42.6, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Rick Astley fans

Demographic split for Rick Astley audience in United States
MetricValue
Female55.3%
Male44.7%
Average age42.6
Estimated audience size1,187,699

Audience persona

The typical Rick Astley fan in United States is more female, around 42.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nana Mizuki.

Top regions in United States

Top regions ranked by reach for Rick Astley in United States
RegionReachAffinity
California120,9520.93×
Texas93,8110.92×
Florida83,2521.04×
New York68,3661.03×
Pennsylvania41,4671.04×
Ohio39,7161.09×
Illinois38,8940.98×
North Carolina34,5080.97×
Georgia33,7350.92×
Michigan33,2271.07×
Virginia30,4291.05×
Washington29,9681.26×
New Jersey28,5000.94×
Arizona25,9721.07×
Tennessee24,4331.03×
Massachusetts24,1091.03×
Indiana22,8871.05×
Missouri21,0261.1×
Minnesota20,3281.19×
Maryland19,1360.94×
Wisconsin19,0261.06×
Colorado18,5720.99×
Oregon17,2791.27×
South Carolina16,1360.9×
Alabama15,0400.91×
Kentucky14,5310.98×
Utah14,1771.33×
Louisiana13,2400.86×
Oklahoma12,9370.98×
Connecticut11,3020.95×
Nevada10,4650.91×
Iowa10,1811.04×
Kansas9,6011.03×
Arkansas9,5290.97×
Mississippi7,4320.76×
Idaho7,4081.24×
Nebraska5,8470.98×
West Virginia5,3020.96×
New Hampshire5,2741.13×
New Mexico5,1560.87×
Maine4,7771.12×
Hawaii4,6360.91×
Rhode Island3,5920.95×
Montana3,3731.02×
Washington, District of Columbia2,8110.79×
Alaska2,7841.1×
Delaware2,5160.77×
South Dakota2,3760.87×
North Dakota2,2450.92×
Vermont2,0470.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rick Astley audience
BrandAffinityCategory
Nana Mizuki11551.21×Movies & TV
IBM Information Management System363.64×Technology & Electronics
Modern Talking367.71×Music & Radio
FabFilter367.3×Technology & Electronics
Dawn French192.5×Movies & TV
Grace Jones78.43×Music & Radio
Conflict101.68×Music & Radio
Sport.pl380.99×Sports
George Michael49.2×Music & Radio
Sembawang574.62×Travel & Leisure
Cyndi Lauper44.59×Music & Radio
Jackson Pollock65.23×Arts & Culture
CNN9.05×Movies & TV
Jim Jarmusch138.87×Movies & TV
Erasure129.5×Music & Radio
Danny Glover58.04×Movies & TV
Italo disco70.54×Music & Radio
Dumb Ways to Die136.92×Cars & Mobility
Tiffany27.18×Music & Radio
Seal54.39×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rick Astley audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.3
TraditionCONSERVATISM1.22
Social Media UsageJOY1.12
ExtroversionTHRILL1.12
SpiritualityBALANCE1.1
Need for SecurityCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Rick Astley
CountryShare
United States24.1%
United Kingdom18.5%
Germany6.4%

See Rick Astley audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Rick Astley have in United States?

Rick Astley has an estimated audience of 1,187,699 people in United States, concentrated in California and Texas.

What is the gender split and age of Rick Astley fans?

55.3% of Rick Astley fans are female, 44.7% are male, with an average age of 42.6 years.

Which brands do Rick Astley fans like most?

Rick Astley fans show strongest brand affinity for Nana Mizuki (11551.21×), IBM Information Management System (363.64×), and Modern Talking (367.71×) over the country average.

Where do Rick Astley fans live in United States?

Rick Astley fans in United States are most concentrated in California (reach 120,952), Texas (reach 93,811), and Florida (reach 83,252). These three regions account for the largest share of the active audience.

What other brands do Rick Astley fans also like?

Beyond Rick Astley itself, the audience over-indexes on IBM Information Management System (363.64×), Modern Talking (367.71×), FabFilter (367.3×), and Dawn French (192.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rick Astley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.