Rascasse Audience Intelligence

Rick Astley Audience in United States

A data profile of the people who buy, follow and care about Rick Astley in United States — modelled from more than twelve digital signal sources. Rick Astley has an estimated audience of 1,137,956 people in United States.

#117among Pop in United States#4707among Person in United States#2750in Music & Radio

The average Rick Astley fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nana Mizuki, IBM Information Management System, Modern Talking, with strongest over-indexing on Nana Mizuki (11551.21× the country average).

Demographically, the Rick Astley audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rick Astley fan in United States is more female, around 42.6 years old, with strong Spirituality tendencies and a notable affinity for Nana Mizuki.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rick Astley profile in United States.

Audience size
1.1M
in United States
Gender
55.3%♀
44.7% male
Age
42.6
average years
Country rank
#21670
Person in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rick Astley fans

55.3% are female, 44.7% are male, average age 42.6.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Rick Astley audience in United States
MetricValue
Female55.3%
Male44.7%
Average age42.6
Estimated audience size1,137,956
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Rick Astley audience in United States
Age bracketShare%
16-1917%
20-2912%
30-3916%
40-4928%
50+27%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Rick Astley audience comes from United States.

Worldwide audience distribution share by country for Rick Astley
CountryShare
United States22.6%
United Kingdom20.1%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rick Astley audience in United States is strongest.

Fig. 05

Top regions by affinity

Rick Astley fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.28×
02Idaho~7K1.23×
03Washington~30K1.21×
04Oregon~20K1.21×
05New Hampshire~5K1.17×
06Maine~5K1.17×
07Alaska~3K1.12×
08Minnesota~20K1.08×
09Montana~4K1.08×
10Ohio~40K1.07×
11Pennsylvania~40K1.06×
12Michigan~30K1.06×
13Missouri~20K1.06×
14Indiana~20K1.05×
15Wisconsin~20K1.05×
16Iowa~10K1.05×
17Vermont~2K1.05×
18Kansas~10K1.03×
19Virginia~30K1.02×
20Arizona~20K1.02×
21Nebraska~6K1.02×
22Tennessee~20K1.00×
23Massachusetts~20K1.00×
24West Virginia~6K1.00×
25Florida~80K0.99×
26Kentucky~10K0.99×
27Oklahoma~10K0.99×
28Arkansas~10K0.99×
29Illinois~40K0.98×
30North Carolina~40K0.98×
31Rhode Island~4K0.98×
32North Dakota~2K0.98×
33New York~60K0.96×
34Colorado~20K0.95×
35Connecticut~10K0.94×
36Hawaii~5K0.94×
37South Dakota~3K0.94×
38New Jersey~30K0.93×
39Maryland~20K0.93×
40Nevada~10K0.91×
41South Carolina~20K0.90×
42Alabama~10K0.90×
43New Mexico~5K0.90×
44California~100K0.89×
45Georgia~30K0.89×
46Texas~90K0.88×
47Louisiana~10K0.87×
48Delaware~3K0.87×
49Mississippi~8K0.84×
50Washington, District of Columbia~3K0.79×
Fig. 06

Affinity by region

Affinity by region — Rick Astley, United States
0.79×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rick Astley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rick Astley audience
#·InterestCategoryAffinity×
01Nana MizukiMovies & TV11551.21×
02SembawangTravel & Leisure574.62×
03Sport.plSports380.99×
04Modern TalkingMusic & Radio367.71×
05FabFilterTechnology & Electronics367.30×
06IBM Information Management SystemTechnology & Electronics363.64×
07Dawn FrenchMovies & TV192.50×
08Jim JarmuschMovies & TV138.87×
09Dumb Ways to DieCars & Mobility136.92×
10ErasureMusic & Radio129.50×
11ConflictMusic & Radio101.68×
12Grace JonesMusic & Radio78.43×
13Italo discoMusic & Radio70.54×
14Jackson PollockArts & Culture65.23×
15Danny GloverMovies & TV58.04×
16George MichaelMusic & Radio49.20×
17Cyndi LauperMusic & Radio44.59×
18TiffanyMusic & Radio27.18×
19CNNMovies & TV9.05×
20Donald TrumpPolitics & Society5.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rick Astley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rick Astley audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE5.61×
MindfulnessBALANCE2.39×
ExtroversionTHRILL2.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rick Astley audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.91×
Family OrientationCONSERVATISM0.97×
Community OrientationOPEN0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rick Astley have in United States?

Rick Astley has an estimated audience of 1,137,956 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rick Astley fans?

55.3% of Rick Astley fans are female, 44.7% are male, with an average age of 42.6 years.

03

Which brands do Rick Astley fans like most?

Rick Astley fans show strongest brand affinity for Nana Mizuki (11551.21×), IBM Information Management System (363.64×), and Modern Talking (367.71×) over the country average.

04

Where do Rick Astley fans live in United States?

Rick Astley fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Rick Astley fans also like?

Beyond Rick Astley itself, the audience over-indexes on IBM Information Management System (363.64×), Modern Talking (367.71×), Dawn French (192.5×), and FabFilter (367.3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rick Astley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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