Rascasse Audience Intelligence

IBM Information Management System Audience in United States

A data profile of the people who buy, follow and care about IBM Information Management System in United States — modelled from more than twelve digital signal sources. IBM Information Management System has an estimated audience of 377,032 people in United States.

#12561among Topic in United States#1126in Technology & Electronics

The average IBM Information Management System fan in United States is 48.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rick Astley, Adobe, Oracle Corporation, with strongest over-indexing on Rick Astley (363.64× the country average).

Demographically, the IBM Information Management System audience skews balanced with an average age of 48.3, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.

The typical IBM Information Management System fan in United States is balanced, around 48.3 years old, with strong Need for Security tendencies and a notable affinity for Rick Astley.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the IBM Information Management System profile in United States.

Audience size
377K
in United States
Gender
48.2%♀
51.8% male
Age
48.3
average years
Country rank
#42934
Topic in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of IBM Information Management System fans

48.2% are female, 51.8% are male, average age 48.3.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for IBM Information Management System audience in United States
MetricValue
Female48.2%
Male51.8%
Average age48.3
Estimated audience size377,032
Fig. 03

Age distribution

Ø 48.3
average years
Age distribution of the IBM Information Management System audience in United States
Age bracketShare%
16-196%
20-2911%
30-3916%
40-4921%
50+47%
Fig. 04

Worldwide distribution

52.5%

of the worldwide IBM Information Management System audience comes from United States.

Worldwide audience distribution share by country for IBM Information Management System
CountryShare
United States52.5%
India12.8%
Spain11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the IBM Information Management System audience in United States is strongest.

Fig. 05

Top regions by affinity

IBM Information Management System fans by region: top regions in United States
#RegionReachAffinity×
01Vermont<1K1.35×
02South Dakota~1K1.27×
03Delaware~1K1.15×
04West Virginia~2K1.11×
05Maine~2K1.11×
06New Hampshire~2K1.10×
07Hawaii~2K1.09×
08Washington, District of Columbia~1K1.06×
09New Mexico~2K1.05×
10Mississippi~3K1.04×
11Arkansas~3K1.02×
12Kansas~3K1.02×
13Iowa~3K1.01×
14Nevada~4K0.99×
15Utah~3K0.99×
16Oklahoma~4K0.98×
17Indiana~7K0.97×
18Alabama~5K0.97×
19Louisiana~5K0.97×
20Kentucky~5K0.97×
21Oregon~4K0.97×
22Connecticut~4K0.97×
23South Carolina~5K0.96×
24Arizona~7K0.95×
25Missouri~6K0.95×
26Wisconsin~5K0.95×
27Minnesota~5K0.95×
28Tennessee~7K0.94×
29Maryland~6K0.94×
30Colorado~6K0.94×
31Washington~7K0.92×
32Massachusetts~7K0.92×
33Michigan~9K0.91×
34New Jersey~9K0.91×
35Virginia~8K0.91×
36Ohio~10K0.90×
37Georgia~10K0.90×
38North Carolina~10K0.90×
39Pennsylvania~10K0.89×
40Illinois~10K0.88×
41Florida~20K0.83×
42New York~20K0.82×
43Texas~30K0.79×
44California~30K0.77×
Fig. 06

Affinity by region

Affinity by region — IBM Information Management System, United States
0.77×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the IBM Information Management System audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for IBM Information Management System audience
#·InterestCategoryAffinity×
01Rick AstleyMusic & Radio363.64×
02SAP HANATechnology & Electronics133.75×
03LastPassTechnology & Electronics47.14×
04Oracle CorporationTechnology & Electronics39.31×
05General ElectricHome & Garden36.07×
06AdobeTechnology & Electronics35.60×
07Enterprise resource planningBusiness & Career29.85×
08HubSpotInternet & Social Media24.87×
09The Wizard of OzMovies & TV20.00×
10IBMTechnology & Electronics13.08×
11GorillaPets & Animals11.77×
12Small Business AdministrationBusiness & Career11.49×
13Business softwareBusiness & Career11.16×
14Dropbox (service)Technology & Electronics8.98×
15SquarespaceTechnology & Electronics8.02×
16Information securityBusiness & Career7.10×
17TurboTaxBusiness & Career4.85×
18Sustainable energyHome & Garden4.52×
19Renewable energyBusiness & Career3.75×
20FedExBusiness & Career3.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the IBM Information Management System audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by IBM Information Management System audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM5.57×
Convenience OrientationPREMIUM2.10×
Career OrientationPOWER1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by IBM Information Management System audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Healthy LifestyleBALANCE0.84×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does IBM Information Management System have in United States?

IBM Information Management System has an estimated audience of 377,032 people in United States, concentrated in California and Texas.

02

What is the gender split and age of IBM Information Management System fans?

48.2% of IBM Information Management System fans are female, 51.8% are male, with an average age of 48.3 years.

03

Which brands do IBM Information Management System fans like most?

IBM Information Management System fans show strongest brand affinity for Rick Astley (363.64×), Adobe (35.6×), and Oracle Corporation (39.31×) over the country average.

04

Where do IBM Information Management System fans live in United States?

IBM Information Management System fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do IBM Information Management System fans also like?

Beyond IBM Information Management System itself, the audience over-indexes on Adobe (35.6×), Oracle Corporation (39.31×), LastPass (47.14×), and SAP HANA (133.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See IBM Information Management System audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for IBM Information Management System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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