IBM Information Management System Audience in United States

IBM Information Management System has an estimated audience of 377,032 people in United States. 48.2% are female, 51.8% are male, average age 48.3. Top regions: California, Texas, New York. Top brand affinities: Rick Astley, Oracle Corporation, SAP HANA, LastPass, HubSpot.

The average IBM Information Management System fan in United States is 48.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Rick Astley, Oracle Corporation, SAP HANA, with strongest over-indexing on Rick Astley (402.23× the country average). Demographically, the IBM Information Management System audience skews balanced with an average age of 48.3, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of IBM Information Management System fans

Demographic split for IBM Information Management System audience in United States
MetricValue
Female48.2%
Male51.8%
Average age48.3
Estimated audience size377,032

Audience persona

The typical IBM Information Management System fan in United States is balanced, around 48.3 years old, with strong Need for Security tendencies and a notable affinity for Rick Astley.

Top regions in United States

Top regions ranked by reach for IBM Information Management System in United States
RegionReachAffinity
California23,9900.58×
Texas13,3500.41×
New York9,4330.45×
Florida8,8670.35×
Arizona6,0530.79×
Indiana6,0390.88×
Illinois5,4350.43×
Georgia5,3490.46×
North Carolina5,1470.45×
Michigan4,8600.49×
Pennsylvania4,6350.37×
Tennessee4,4960.59×
New Jersey4,4180.46×
Ohio4,3940.38×
Virginia4,2290.46×
Mississippi4,1471.34×
South Carolina4,0580.72×
Alabama4,0050.76×
Massachusetts3,8480.52×
Missouri3,8290.63×
Louisiana3,6870.76×
Arkansas3,6841.19×
Oklahoma3,6030.86×
Washington3,5470.47×
Kentucky3,5460.75×
Maryland3,5430.55×
Minnesota3,4560.64×
Kansas3,4501.16×
West Virginia3,4241.95×
Oregon3,3800.78×
Nevada3,3480.92×
Iowa3,3361.07×
Colorado3,3290.56×
Utah3,1770.94×
Wisconsin3,1420.55×
Hawaii3,0201.86×
Connecticut2,9880.79×
South Dakota2,9403.37×
New Hampshire2,8211.9×
New Mexico2,7481.45×
Maine2,7222.02×
Vermont2,6794.05×
Delaware2,4402.35×
Washington, District of Columbia1,7611.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for IBM Information Management System audience
BrandAffinityCategory
Rick Astley402.23×Music & Radio
Oracle Corporation27.36×Technology & Electronics
SAP HANA104.94×Technology & Electronics
LastPass27.86×Technology & Electronics
HubSpot18.5×Internet & Social Media
General Electric27.31×Home & Garden
Enterprise resource planning30.64×Business & Career
The Wizard of Oz20×Movies & TV
Adobe11.24×Technology & Electronics
Small Business Administration10.05×Business & Career
Squarespace10.44×Technology & Electronics
TurboTax5.78×Business & Career
IBM13.04×Technology & Electronics
Business software10.29×Business & Career
Gorilla11.91×Pets & Animals
Dropbox (service)6.41×Technology & Electronics
Kia Sportage12.49×Cars & Mobility
Hobby Lobby2.12×Home & Garden
Information security5.04×Business & Career
LinkedIn1.87×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by IBM Information Management System audience
TraitClusterScore
Need for SecurityCONSERVATISM5.38
Career OrientationPOWER1.47
LGBTQ+ IdentityOPEN1.46
Convenience OrientationPREMIUM1.46
Early Adopter MentalityPOWER1.45
Family OrientationCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for IBM Information Management System
CountryShare
United States53.5%
India13.0%
Spain9.6%

See IBM Information Management System audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does IBM Information Management System have in United States?

IBM Information Management System has an estimated audience of 377,032 people in United States, concentrated in California and Texas.

What is the gender split and age of IBM Information Management System fans?

48.2% of IBM Information Management System fans are female, 51.8% are male, with an average age of 48.3 years.

Which brands do IBM Information Management System fans like most?

IBM Information Management System fans show strongest brand affinity for Rick Astley (402.23×), Oracle Corporation (27.36×), and SAP HANA (104.94×) over the country average.

Where do IBM Information Management System fans live in United States?

IBM Information Management System fans in United States are most concentrated in California (reach 23,990), Texas (reach 13,350), and New York (reach 9,433). These three regions account for the largest share of the active audience.

What other brands do IBM Information Management System fans also like?

Beyond IBM Information Management System itself, the audience over-indexes on Oracle Corporation (27.36×), SAP HANA (104.94×), LastPass (27.86×), and HubSpot (18.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for IBM Information Management System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.