Rascasse Audience Intelligence

Squarespace Target Market in United States

A data profile of the people who buy, follow and care about Squarespace in United States — modelled from more than twelve digital signal sources. Squarespace has an estimated audience of 6,374,694 people in United States.

#563among Brand in United States#243in Technology & Electronics

The average Squarespace fan in United States is 38.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include TikTok, Canva, Weebly, with strongest over-indexing on TikTok (2.24× the country average).

Demographically, the Squarespace audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Squarespace fan in United States is balanced, around 38.8 years old, with strong Convenience Orientation tendencies and a notable affinity for TikTok.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Squarespace profile in United States.

Audience size
6.4M
in United States
Gender
47.6%♀
52.4% male
Age
38.8
average years
Country rank
#5439
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Squarespace

47.6% are female, 52.4% are male, average age 38.8.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Squarespace audience in United States
MetricValue
Female47.6%
Male52.4%
Average age38.8
Estimated audience size6,374,694
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Squarespace audience in United States
Age bracketShare%
16-1916%
20-2922%
30-3925%
40-4922%
50+15%
Fig. 04

Worldwide distribution

40.3%

of the worldwide Squarespace audience comes from United States.

Worldwide audience distribution share by country for Squarespace
CountryShare
United States40.3%
United Kingdom9.2%
Canada5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Squarespace audience in United States is strongest.

Fig. 05

Top regions by affinity

Squarespace customers by region in United States
#RegionReachAffinity×
01Vermont~20K1.94×
02Oregon~100K1.71×
03Colorado~200K1.59×
04New York~500K1.56×
05Montana~30K1.50×
06Maine~30K1.48×
07Washington, District of Columbia~30K1.46×
08Washington~200K1.45×
09California~1M1.40×
10Utah~80K1.40×
11Massachusetts~200K1.23×
12Idaho~40K1.20×
13Hawaii~30K1.19×
14New Hampshire~30K1.16×
15Connecticut~70K1.11×
16Rhode Island~20K1.11×
17New Jersey~200K1.10×
18Georgia~200K1.06×
19Tennessee~100K1.05×
20Minnesota~90K1.04×
21Alaska~10K1.00×
22Wyoming~9K0.99×
23Maryland~100K0.97×
24Virginia~100K0.95×
25North Carolina~200K0.94×
26Florida~400K0.91×
27Illinois~200K0.87×
28Texas~500K0.86×
29Pennsylvania~200K0.84×
30Arizona~100K0.84×
31Missouri~80K0.84×
32Michigan~100K0.82×
33South Carolina~80K0.82×
34Wisconsin~80K0.82×
35Nevada~50K0.82×
36New Mexico~20K0.79×
37Louisiana~60K0.76×
38Arkansas~40K0.75×
39Ohio~100K0.74×
40Oklahoma~50K0.74×
41Kansas~40K0.74×
42Nebraska~20K0.73×
43South Dakota~10K0.72×
44Indiana~80K0.70×
45Delaware~10K0.69×
46Alabama~60K0.68×
47Kentucky~50K0.67×
48Iowa~30K0.67×
49Mississippi~30K0.56×
50West Virginia~10K0.50×
Fig. 06

Affinity by region

Affinity by region — Squarespace, United States
0.50×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Squarespace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Squarespace audience
#·InterestCategoryAffinity×
01PranksterInternet & Social Media22.80×
02WeeblyInternet & Social Media12.66×
03Salesforce.comTechnology & Electronics7.34×
04CanvaTechnology & Electronics5.08×
05SquareBusiness & Career5.05×
06Dropbox (service)Technology & Electronics4.41×
07Google CalendarInternet & Social Media2.87×
08United Parcel ServiceBusiness & Career2.42×
09TikTokInternet & Social Media2.24×
10Papa John's PizzaFood & Beverages2.17×
11Staples (Canada)Business & Career1.98×
12Google DriveTechnology & Electronics1.95×
13AT&TTechnology & Electronics1.95×
14The UPS StoreShopping1.74×
15Indeed.comBusiness & Career1.67×
16AutoZoneCars & Mobility1.66×
17Google DocsInternet & Social Media1.65×
18Macy'sShopping1.64×
19Wells FargoBusiness & Career1.58×
20Old NavyFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Squarespace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Squarespace audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.54×
Need for SecurityCONSERVATISM1.35×
Social Media UsageJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Squarespace audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.84×
Pet OwnershipJOY0.85×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Squarespace's target market in United States?

Squarespace's target market in United States covers an estimated 6,374,694 people, concentrated in California and New York.

02

What is the gender split and age of Squarespace customers?

47.6% of the Squarespace audience are female, 52.4% are male, with an average age of 38.8 years.

03

Which brands do Squarespace fans like most?

Squarespace fans show strongest brand affinity for TikTok (2.24×), Canva (5.08×), and Weebly (12.66×) over the country average.

04

Where do Squarespace fans live in United States?

Squarespace fans in United States are most concentrated in California (reach ~1M), New York (reach ~500K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Squarespace fans also like?

Beyond Squarespace itself, the audience over-indexes on Canva (5.08×), Weebly (12.66×), Salesforce.com (7.34×), and United Parcel Service (2.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Squarespace audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Squarespace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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