Squarespace Audience in United States

Squarespace logo

Squarespace has an estimated audience of 6,215,381 people in United States. 47.6% are female, 52.4% are male, average age 38.8. Top regions: California, New York, Texas. Top brand affinities: TikTok, Canva, Weebly, United Parcel Service, Google Drive.

The average Squarespace fan in United States is 38.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include TikTok, Canva, Weebly, with strongest over-indexing on TikTok (2.24× the country average). Demographically, the Squarespace audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Squarespace fans

Demographic split for Squarespace audience in United States
MetricValue
Female47.6%
Male52.4%
Average age38.8
Estimated audience size6,215,381

Audience persona

The typical Squarespace fan in United States is balanced, around 38.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for TikTok.

Top regions in United States

Top regions ranked by reach for Squarespace in United States
RegionReachAffinity
California1,019,1751.49×
New York576,7901.66×
Texas477,5210.89×
Florida392,6950.93×
Georgia209,2221.09×
Illinois197,0940.95×
Washington185,9791.49×
North Carolina181,4290.97×
New Jersey178,4991.13×
Pennsylvania175,1120.84×
Colorado156,5911.6×
Massachusetts155,5731.27×
Virginia151,9631×
Ohio148,2890.77×
Michigan139,6930.86×
Tennessee126,2931.01×
Oregon125,3941.76×
Maryland105,9470.99×
Arizona103,6970.82×
Minnesota97,1781.09×
Missouri87,5900.87×
Indiana82,7320.73×
Wisconsin77,2240.83×
South Carolina76,9990.82×
Utah76,8541.38×
Connecticut72,1391.16×
Louisiana60,1460.75×
Alabama58,7760.68×
Oklahoma50,5530.73×
Kentucky50,5270.65×
Nevada48,6150.81×
Arkansas36,8410.72×
Idaho35,9611.15×
Kansas34,9810.71×
Iowa33,6780.66×
Hawaii32,3711.21×
Maine31,9861.44×
Washington, District of Columbia28,9501.55×
New Hampshire26,7101.09×
Mississippi25,6590.5×
Montana24,4771.42×
New Mexico23,4420.75×
Nebraska20,9750.67×
Rhode Island20,6841.05×
Vermont20,0931.84×
West Virginia12,7100.44×
Alaska12,0430.91×
Delaware11,4340.67×
South Dakota9,7370.68×
Wyoming8,3340.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Squarespace audience
BrandAffinityCategory
TikTok2.24×Internet & Social Media
Canva5.08×Technology & Electronics
Weebly12.66×Internet & Social Media
United Parcel Service2.42×Business & Career
Google Drive1.95×Technology & Electronics
Prankster22.8×Internet & Social Media
Macy's1.64×Shopping
AutoZone1.66×Cars & Mobility
Dropbox (service)4.41×Technology & Electronics
Indeed.com1.67×Business & Career
Wells Fargo1.58×Business & Career
AT&T1.95×Technology & Electronics
Google Docs1.65×Internet & Social Media
Old Navy1.52×Fashion & Accessoires
Love Island3.96×Movies & TV
Google Calendar2.87×Internet & Social Media
Little Caesars2.03×Food & Beverages
Square5.05×Business & Career
Staples (Canada)1.98×Business & Career
The UPS Store1.74×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Squarespace audience
TraitClusterScore
Early Adopter MentalityPOWER1.69
Luxury OrientationPREMIUM1.68
SustainabilityBALANCE1.67
Design AffinityPREMIUM1.51
ExtroversionTHRILL1.49
Quality AwarenessPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for Squarespace
CountryShare
United States40.0%
United Kingdom9.0%
Canada5.3%

See Squarespace audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Squarespace have in United States?

Squarespace has an estimated audience of 6,215,381 people in United States, concentrated in California and New York.

What is the gender split and age of Squarespace fans?

47.6% of Squarespace fans are female, 52.4% are male, with an average age of 38.8 years.

Which brands do Squarespace fans like most?

Squarespace fans show strongest brand affinity for TikTok (2.24×), Canva (5.08×), and Weebly (12.66×) over the country average.

Where do Squarespace fans live in United States?

Squarespace fans in United States are most concentrated in California (reach 1,019,175), New York (reach 576,790), and Texas (reach 477,521). These three regions account for the largest share of the active audience.

What other brands do Squarespace fans also like?

Beyond Squarespace itself, the audience over-indexes on Canva (5.08×), Weebly (12.66×), United Parcel Service (2.42×), and Google Drive (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Squarespace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.