Square Audience in United States

Square has an estimated audience of 5,573,563 people in United States. 49.4% are female, 50.6% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, DeviantArt, Indeed.com, Capital One, CarGurus.

The average Square fan in United States is 40.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, DeviantArt, Indeed.com, with strongest over-indexing on Google Maps (12.72× the country average). Demographically, the Square audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Square fans

Demographic split for Square audience in United States
MetricValue
Female49.4%
Male50.6%
Average age40.3
Estimated audience size5,573,563

Audience persona

The typical Square fan in United States is balanced, around 40.3 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Square in United States
RegionReachAffinity
California635,2881.04×
Texas542,5541.13×
Florida454,5351.2×
New York311,5101×
Georgia210,2161.22×
North Carolina187,4461.12×
Illinois167,9720.9×
Pennsylvania165,3290.88×
Ohio155,8770.91×
Virginia133,5960.98×
Michigan132,0570.91×
Washington126,5261.13×
Tennessee120,4331.08×
New Jersey120,0380.85×
Arizona116,6351.02×
Missouri105,5111.17×
Massachusetts95,7340.87×
Indiana93,0070.91×
Colorado90,3081.03×
Maryland89,7530.94×
South Carolina89,7171.07×
Alabama79,5641.02×
Oregon76,7661.2×
Wisconsin75,4430.9×
Minnesota74,4360.93×
Louisiana73,4661.02×
Oklahoma66,4031.07×
Kentucky65,7460.94×
Utah53,5531.07×
Arkansas51,6771.13×
Nevada49,4880.92×
Connecticut47,8600.86×
Iowa46,6841.02×
Mississippi45,4670.99×
Kansas42,4310.97×
Idaho32,3841.16×
New Mexico29,7041.06×
Hawaii29,3221.22×
Nebraska25,0050.89×
West Virginia21,5250.83×
Maine20,9881.05×
New Hampshire20,8500.95×
Montana16,8451.09×
Rhode Island15,8180.89×
Alaska14,5381.22×
Washington, District of Columbia12,9320.77×
Delaware11,4280.74×
South Dakota11,0670.86×
Vermont9,7971×
North Dakota9,4860.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Square audience
BrandAffinityCategory
Google Maps12.72×Internet & Social Media
DeviantArt22.37×Internet & Social Media
Indeed.com12.65×Business & Career
Capital One11.12×Business & Career
CarGurus13.04×Cars & Mobility
Vistaprint28.23×Business & Career
Circle K13.49×Shopping
Enterprise Rent-A-Car10.73×Cars & Mobility
Khan Academy14.44×Business & Career
DuckDuckGo13.98×Internet & Social Media
Dakota Johnson13.27×Movies & TV
HubSpot19.82×Internet & Social Media
AccuWeather8.39×Home & Garden
Nicolas Cage14.22×Movies & TV
Beetlejuice5.47×Movies & TV
MailChimp17.53×Internet & Social Media
ICloud10.39×Technology & Electronics
Google News6.4×News
Jared Leto13.53×Movies & TV
Staples (Canada)5.59×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Square audience
TraitClusterScore
Quality AwarenessPREMIUM1.87
Convenience OrientationPREMIUM1.45
Family OrientationCONSERVATISM1.35
ExtroversionTHRILL1.32
Price SensitivityPREMIUM1.27
IndulgenceJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Square
CountryShare
United States36.9%
Japan7.6%
India5.8%

See Square audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Square have in United States?

Square has an estimated audience of 5,573,563 people in United States, concentrated in California and Texas.

What is the gender split and age of Square fans?

49.4% of Square fans are female, 50.6% are male, with an average age of 40.3 years.

Which brands do Square fans like most?

Square fans show strongest brand affinity for Google Maps (12.72×), DeviantArt (22.37×), and Indeed.com (12.65×) over the country average.

Where do Square fans live in United States?

Square fans in United States are most concentrated in California (reach 635,288), Texas (reach 542,554), and Florida (reach 454,535). These three regions account for the largest share of the active audience.

What other brands do Square fans also like?

Beyond Square itself, the audience over-indexes on DeviantArt (22.37×), Indeed.com (12.65×), Capital One (11.12×), and CarGurus (13.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Square. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.