Rascasse Audience Intelligence

Square Target Market in United States

A data profile of the people who buy, follow and care about Square in United States — modelled from more than twelve digital signal sources. Square has an estimated audience of 8,337,836 people in United States.

#431among Brand in United States#411in Business & Career

The average Square fan in United States is 40.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jewish cuisine, Mobile payment, Staples (Canada), with strongest over-indexing on Jewish cuisine (19.23× the country average).

Demographically, the Square audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Square fan in United States is balanced, around 40.3 years old, with strong Quality Awareness tendencies and a notable affinity for Jewish cuisine.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Square profile in United States.

Audience size
8.3M
in United States
Gender
49.4%♀
50.6% male
Age
40.3
average years
Country rank
#4244
Brand in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Square

49.4% are female, 50.6% are male, average age 40.3.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Square audience in United States
MetricValue
Female49.4%
Male50.6%
Average age40.3
Estimated audience size8,337,836
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Square audience in United States
Age bracketShare%
16-199%
20-2922%
30-3928%
40-4930%
50+11%
Fig. 04

Worldwide distribution

36.5%

of the worldwide Square audience comes from United States.

Worldwide audience distribution share by country for Square
CountryShare
United States36.5%
United Kingdom16.1%
Canada5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Square audience in United States is strongest.

Fig. 05

Top regions by affinity

Square customers by region in United States
#RegionReachAffinity×
01Maine~30K1.28×
02Alaska~20K1.27×
03Vermont~10K1.23×
04Montana~20K1.18×
05Idaho~30K1.17×
06New Hampshire~30K1.16×
07Hawaii~30K1.14×
08Florida~400K1.12×
09Oregon~70K1.12×
10Georgia~200K1.09×
11Missouri~100K1.08×
12Massachusetts~100K1.06×
13Arkansas~50K1.06×
14Washington~100K1.05×
15New Mexico~30K1.05×
16Minnesota~80K1.04×
17Iowa~50K1.04×
18North Carolina~200K1.03×
19Tennessee~100K1.03×
20South Carolina~90K1.03×
21Utah~50K1.01×
22Texas~500K1.00×
23Rhode Island~20K1.00×
24Colorado~90K0.99×
25Louisiana~70K0.99×
26Arizona~100K0.98×
27Alabama~80K0.98×
28Oklahoma~60K0.98×
29Maryland~90K0.97×
30Kansas~40K0.97×
31South Dakota~10K0.97×
32Wisconsin~80K0.96×
33New York~300K0.95×
34Virginia~100K0.95×
35Kentucky~70K0.95×
36Connecticut~50K0.95×
37Mississippi~40K0.95×
38Pennsylvania~200K0.94×
39California~600K0.93×
40West Virginia~20K0.93×
41Nebraska~30K0.91×
42North Dakota~10K0.91×
43Ohio~200K0.90×
44Michigan~100K0.90×
45New Jersey~100K0.90×
46Indiana~90K0.89×
47Illinois~200K0.87×
48Nevada~50K0.84×
49Delaware~10K0.83×
50Washington, District of Columbia~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Square, United States
0.74×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Square audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Square audience
#·InterestCategoryAffinity×
01Jewish cuisineFood & Beverages19.23×
02WordPressTechnology & Electronics7.96×
03Contactless paymentBusiness & Career6.17×
04Mobile paymentBusiness & Career6.04×
05YelpInternet & Social Media5.46×
06SquarespaceTechnology & Electronics5.05×
07QuickBooksHome & Garden4.91×
08M&T BankBusiness & Career4.61×
09DeviantArtInternet & Social Media3.30×
10Staples (Canada)Business & Career3.06×
11NASDAQBusiness & Career2.90×
12Credit (finance)Business & Career2.43×
13Financial servicesBusiness & Career2.38×
14The UPS StoreShopping2.25×
15United Parcel ServiceBusiness & Career2.12×
16United States Postal ServiceBusiness & Career1.90×
17Credit cardsBusiness & Career1.81×
18BankingBusiness & Career1.78×
19Planet FitnessSports1.66×
20InsuranceBusiness & Career1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Square audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Square audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.92×
Convenience OrientationPREMIUM1.76×
Career OrientationPOWER1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Square audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Design AffinityPREMIUM0.86×
Sports ActivityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Square's target market in United States?

Square's target market in United States covers an estimated 8,337,836 people, concentrated in California and Texas.

02

What is the gender split and age of Square customers?

49.4% of the Square audience are female, 50.6% are male, with an average age of 40.3 years.

03

Which brands do Square fans like most?

Square fans show strongest brand affinity for Jewish cuisine (19.23×), Mobile payment (6.04×), and Staples (Canada) (3.06×) over the country average.

04

Where do Square fans live in United States?

Square fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Square fans also like?

Beyond Square itself, the audience over-indexes on Mobile payment (6.04×), Staples (Canada) (3.06×), Financial services (2.38×), and Yelp (5.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Square audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Square. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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