Rascasse Audience Intelligence

Credit cards Audience in United States

A data profile of the people who buy, follow and care about Credit cards in United States — modelled from more than twelve digital signal sources. Credit cards has an estimated audience of 60,917,793 people in United States.

#208among Topic in United States#45in Business & Career

The average Credit cards fan in United States is 43.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nancy Mace, Google Drive, AutoZone, with strongest over-indexing on Nancy Mace (2.48× the country average).

Demographically, the Credit cards audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Credit cards fan in United States is balanced, around 43.1 years old, with strong Need for Security tendencies and a notable affinity for Nancy Mace.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Credit cards profile in United States.

Audience size
60.9M
in United States
Gender
53.2%♀
46.8% male
Age
43.1
average years
Country rank
#283
Topic in United States
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Credit cards fans

53.2% are female, 46.8% are male, average age 43.1.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Credit cards audience in United States
MetricValue
Female53.2%
Male46.8%
Average age43.1
Estimated audience size60,917,793
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Credit cards audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3920%
40-4923%
50+29%
Fig. 04

Worldwide distribution

19.8%

of the worldwide Credit cards audience comes from United States.

Worldwide audience distribution share by country for Credit cards
CountryShare
United States19.8%
India5.2%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Credit cards audience in United States is strongest.

Fig. 05

Top regions by affinity

Credit cards fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~3M1.49×
02Louisiana~1M1.46×
03Mississippi~700K1.37×
04Georgia~2.5M1.31×
05Arkansas~600K1.17×
06Florida~5M1.16×
07Alabama~1M1.16×
08West Virginia~300K1.14×
09New York~4M1.13×
10South Carolina~1M1.12×
11Kentucky~900K1.11×
12Connecticut~700K1.11×
13North Carolina~2M1.09×
14New Jersey~1.5M1.08×
15Tennessee~1.5M1.06×
16Maryland~1M1.06×
17Virginia~1.5M1.05×
18Oklahoma~700K1.02×
19Pennsylvania~2M1.01×
20Texas~5.5M1.00×
21Nevada~600K1.00×
22Massachusetts~1M0.99×
23Indiana~1M0.99×
24Colorado~1M0.99×
25Ohio~2M0.98×
26Michigan~1.5M0.97×
27Missouri~900K0.96×
28New Hampshire~200K0.96×
29Delaware~200K0.96×
30Arizona~1M0.94×
31Minnesota~800K0.94×
32Kansas~400K0.94×
33Montana~200K0.94×
34Rhode Island~200K0.93×
35North Dakota~100K0.93×
36California~6M0.92×
37New Mexico~300K0.92×
38Maine~200K0.89×
39Vermont~90K0.89×
40Utah~500K0.88×
41Nebraska~300K0.87×
42Idaho~300K0.86×
43Iowa~400K0.84×
44Washington, District of Columbia~200K0.84×
45Wisconsin~700K0.82×
46Hawaii~200K0.82×
47South Dakota~100K0.80×
48Oregon~500K0.78×
49Alaska~100K0.75×
50Washington~900K0.74×
Fig. 06

Affinity by region

Affinity by region — Credit cards, United States
0.74×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Credit cards audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Credit cards audience
#·InterestCategoryAffinity×
01Nancy MacePolitics & Society2.48×
02LabCorpHealth2.32×
03Google NewsNews2.22×
04Savannah GuthrieMovies & TV2.20×
05Medicare (United States)Health2.20×
06Credit KarmaBusiness & Career1.96×
07Google FlightsTravel & Leisure1.93×
08Life insuranceBusiness & Career1.93×
09Old agePolitics & Society1.92×
10Charles Schwab CorporationBusiness & Career1.88×
11Homo sapiensKids & Family1.86×
12Credit (finance)Business & Career1.83×
13LoanBusiness & Career1.78×
14O'Reilly Auto PartsCars & Mobility1.73×
15Google DriveTechnology & Electronics1.68×
16AutoZoneCars & Mobility1.68×
17Vehicle insuranceCars & Mobility1.60×
18MenardsHome & Garden1.59×
19Lindsey GrahamPolitics & Society1.53×
20GrandparentKids & Family1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Credit cards audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Credit cards audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.37×
Quality AwarenessPREMIUM1.30×
Career OrientationPOWER1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Credit cards audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.82×
Sports ActivityPOWER0.82×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Credit cards have in United States?

Credit cards has an estimated audience of 60,917,793 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Credit cards fans?

53.2% of Credit cards fans are female, 46.8% are male, with an average age of 43.1 years.

03

Which brands do Credit cards fans like most?

Credit cards fans show strongest brand affinity for Nancy Mace (2.48×), Google Drive (1.68×), and AutoZone (1.68×) over the country average.

04

Where do Credit cards fans live in United States?

Credit cards fans in United States are most concentrated in California (reach ~6M), Texas (reach ~5.5M), and Florida (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do Credit cards fans also like?

Beyond Credit cards itself, the audience over-indexes on Google Drive (1.68×), AutoZone (1.68×), Lindsey Graham (1.53×), and LabCorp (2.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Credit cards audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Credit cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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