Credit cards Audience in United States

Credit cards logo

Credit cards has an estimated audience of 60,917,793 people in United States. 53.2% are female, 46.8% are male, average age 43.1. Top regions: California, Texas, Illinois. Top brand affinities: Chase (bank), AutoZone, Google Drive, Yahoo!奇摩名人娛樂, LabCorp.

The average Credit cards fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Chase (bank), AutoZone, Google Drive, with strongest over-indexing on Chase (bank) (2.04× the country average). Demographically, the Credit cards audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Credit cards fans

Demographic split for Credit cards audience in United States
MetricValue
Female53.2%
Male46.8%
Average age43.1
Estimated audience size60,917,793

Audience persona

The typical Credit cards fan in United States is balanced, around 43.1 years old, with strong Extroversion tendencies and a notable affinity for Chase (bank).

Top regions in United States

Top regions ranked by reach for Credit cards in United States
RegionReachAffinity
California6,245,6140.93×
Texas5,422,7271.04×
Illinois5,411,6632.67×
Florida4,726,6061.15×
New York3,972,6921.17×
Georgia2,560,1451.36×
North Carolina2,127,0611.16×
Pennsylvania2,122,2431.03×
Ohio1,873,9951×
New Jersey1,646,2291.06×
Virginia1,545,7101.04×
Michigan1,538,6260.97×
Tennessee1,314,9741.08×
Massachusetts1,187,2460.99×
Arizona1,165,4390.94×
Indiana1,145,7851.03×
Maryland1,065,1661.02×
Louisiana1,060,0671.35×
South Carolina1,026,3901.12×
Alabama983,1131.16×
Missouri962,0040.98×
Washington889,4170.73×
Minnesota847,3900.97×
Kentucky847,0091.11×
Colorado832,8600.87×
Wisconsin731,6510.8×
Oklahoma709,1741.05×
Mississippi679,7821.35×
Connecticut647,7011.06×
Arkansas606,2541.21×
Nevada583,8930.99×
Oregon551,7500.79×
Utah462,2780.85×
Kansas447,1790.93×
Iowa407,3170.81×
West Virginia300,9501.06×
New Mexico270,7220.89×
Nebraska262,7590.86×
Idaho238,9770.78×
Hawaii214,1810.82×
New Hampshire208,4390.87×
Maine183,8110.84×
Rhode Island165,4140.85×
Washington, District of Columbia149,5910.82×
Delaware145,5440.87×
Montana141,5260.84×
North Dakota105,6260.84×
South Dakota97,9960.7×
Vermont85,5570.8×
Alaska85,5270.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Credit cards audience
BrandAffinityCategory
Chase (bank)2.04×Business & Career
AutoZone1.68×Cars & Mobility
Google Drive1.68×Technology & Electronics
Yahoo!奇摩名人娛樂1.71×Internet & Social Media
LabCorp2.32×Health
Google News2.22×News
Savannah Guthrie2.2×Movies & TV
Loan1.78×Business & Career
Google Flights1.93×Travel & Leisure
Credit (finance)1.83×Business & Career
Life insurance1.93×Business & Career
Menards1.59×Home & Garden
Old age1.92×Politics & Society
Grandparent1.53×Kids & Family
Homo sapiens1.86×Kids & Family
Medicare (United States)2.2×Health
Credit Karma1.96×Business & Career
Vehicle insurance1.6×Cars & Mobility
Charles Schwab Corporation1.88×Business & Career
Word1.79×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Credit cards audience
TraitClusterScore
ExtroversionTHRILL1.12
Price SensitivityPREMIUM1.11
Family OrientationCONSERVATISM1.1
TravellingTHRILL1.06
Social Media UsageJOY1.03
Convenience OrientationPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for Credit cards
CountryShare
United States19.8%
India5.2%
Brazil5.2%

See Credit cards audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Credit cards have in United States?

Credit cards has an estimated audience of 60,917,793 people in United States, concentrated in California and Texas.

What is the gender split and age of Credit cards fans?

53.2% of Credit cards fans are female, 46.8% are male, with an average age of 43.1 years.

Which brands do Credit cards fans like most?

Credit cards fans show strongest brand affinity for Chase (bank) (2.04×), AutoZone (1.68×), and Google Drive (1.68×) over the country average.

Where do Credit cards fans live in United States?

Credit cards fans in United States are most concentrated in California (reach 6,245,614), Texas (reach 5,422,727), and Illinois (reach 5,411,663). These three regions account for the largest share of the active audience.

What other brands do Credit cards fans also like?

Beyond Credit cards itself, the audience over-indexes on AutoZone (1.68×), Google Drive (1.68×), Yahoo!奇摩名人娛樂 (1.71×), and LabCorp (2.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Credit cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.