Rascasse Audience Intelligence

Credit Karma Target Market in United States

A data profile of the people who buy, follow and care about Credit Karma in United States — modelled from more than twelve digital signal sources. Credit Karma has an estimated audience of 22,892,595 people in United States.

#143among Brand in United States#156in Business & Career

The average Credit Karma fan in United States is 42.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Credit history, Experian, TransUnion, with strongest over-indexing on Credit history (5.11× the country average).

Demographically, the Credit Karma audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Credit Karma fan in United States is balanced, around 42.1 years old, with strong Career Orientation tendencies and a notable affinity for Credit history.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Credit Karma profile in United States.

Audience size
22.9M
in United States
Gender
48.5%♀
51.5% male
Age
42.1
average years
Country rank
#1385
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Credit Karma

48.5% are female, 51.5% are male, average age 42.1.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Credit Karma audience in United States
MetricValue
Female48.5%
Male51.5%
Average age42.1
Estimated audience size22,892,595
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Credit Karma audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3923%
40-4924%
50+24%
Fig. 04

Worldwide distribution

84.3%

of the worldwide Credit Karma audience comes from United States.

Worldwide audience distribution share by country for Credit Karma
CountryShare
United States84.3%
United Kingdom5.0%
Canada4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Credit Karma audience in United States is strongest.

Fig. 05

Top regions by affinity

Credit Karma customers by region in United States
#RegionReachAffinity×
01Mississippi~300K1.61×
02Alabama~500K1.52×
03West Virginia~200K1.52×
04Arkansas~300K1.44×
05Georgia~1M1.34×
06Kentucky~400K1.32×
07South Carolina~500K1.29×
08Tennessee~600K1.25×
09Ohio~900K1.22×
10Oklahoma~300K1.21×
11Missouri~500K1.20×
12Indiana~500K1.19×
13Florida~2M1.18×
14Louisiana~400K1.16×
15Maine~100K1.14×
16North Carolina~800K1.13×
17New Hampshire~100K1.10×
18Michigan~700K1.09×
19New Mexico~100K1.07×
20Pennsylvania~800K1.06×
21Nevada~200K0.99×
22Kansas~200K0.99×
23Texas~2M0.98×
24Delaware~60K0.97×
25Arizona~500K0.95×
26Wisconsin~300K0.95×
27Montana~60K0.94×
28Vermont~40K0.94×
29Rhode Island~70K0.92×
30Idaho~100K0.88×
31Nebraska~100K0.88×
32Virginia~500K0.87×
33Connecticut~200K0.87×
34Iowa~200K0.87×
35North Dakota~40K0.87×
36Illinois~700K0.86×
37Oregon~200K0.86×
38Maryland~300K0.85×
39Colorado~300K0.83×
40South Dakota~40K0.80×
41Massachusetts~400K0.79×
42Alaska~40K0.77×
43New York~1M0.76×
44New Jersey~400K0.75×
45Washington~300K0.74×
46Minnesota~200K0.71×
47California~1.5M0.66×
48Utah~100K0.61×
49Hawaii~60K0.57×
50Washington, District of Columbia~40K0.52×
Fig. 06

Affinity by region

Affinity by region — Credit Karma, United States
0.52×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Credit Karma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Credit Karma audience
#·InterestCategoryAffinity×
01Credit SesameBusiness & Career10.14×
02ExperianBusiness & Career8.44×
03Taco CabanaFood & Beverages7.31×
04TransUnionTechnology & Electronics7.22×
05Bad CreditBusiness & Career5.70×
06Credit historyBusiness & Career5.11×
07Mario LopezMovies & TV4.73×
08RefinancingBusiness & Career2.87×
09CarGurusCars & Mobility2.43×
10CarvanaCars & Mobility2.09×
11WingstopFood & Beverages2.07×
12CarMaxCars & Mobility2.03×
13WhatsAppInternet & Social Media1.94×
14First-time buyerShopping1.94×
15Facebook MessengerInternet & Social Media1.93×
16The UPS StoreShopping1.71×
17Mortgage loansBusiness & Career1.70×
18AutoZoneCars & Mobility1.67×
19Real estate brokerHome & Garden1.65×
20Wells FargoBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Credit Karma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Credit Karma audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.46×
Need for SecurityCONSERVATISM1.44×
PatriotismCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Credit Karma audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.99×
Sports ActivityPOWER0.99×
Pet OwnershipJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Credit Karma's target market in United States?

Credit Karma's target market in United States covers an estimated 22,892,595 people, concentrated in Texas and Florida.

02

What is the gender split and age of Credit Karma customers?

48.5% of the Credit Karma audience are female, 51.5% are male, with an average age of 42.1 years.

03

Which brands do Credit Karma fans like most?

Credit Karma fans show strongest brand affinity for Credit history (5.11×), Experian (8.44×), and TransUnion (7.22×) over the country average.

04

Where do Credit Karma fans live in United States?

Credit Karma fans in United States are most concentrated in Texas (reach ~2M), Florida (reach ~2M), and California (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Credit Karma fans also like?

Beyond Credit Karma itself, the audience over-indexes on Experian (8.44×), TransUnion (7.22×), Credit Sesame (10.14×), and Wingstop (2.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Credit Karma audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Credit Karma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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