Credit Karma Audience in United States

Credit Karma logo

Credit Karma has an estimated audience of 23,451,223 people in United States. 48.5% are female, 51.5% are male, average age 42.1. Top regions: Texas, Florida, California. Top brand affinities: Credit history, Experian, TransUnion, Craigslist, Credit Sesame.

The average Credit Karma fan in United States is 42.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Credit history, Experian, TransUnion, with strongest over-indexing on Credit history (5.11× the country average). Demographically, the Credit Karma audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Credit Karma fans

Demographic split for Credit Karma audience in United States
MetricValue
Female48.5%
Male51.5%
Average age42.1
Estimated audience size23,451,223

Audience persona

The typical Credit Karma fan in United States is balanced, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Credit history.

Top regions in United States

Top regions ranked by reach for Credit Karma in United States
RegionReachAffinity
Texas2,110,0261.05×
Florida1,917,2651.21×
California1,728,1770.67×
New York1,043,7820.8×
Georgia969,7171.34×
Ohio914,7221.27×
Pennsylvania868,4341.1×
North Carolina826,9311.17×
Illinois702,4550.9×
Michigan684,8381.12×
Tennessee605,6191.29×
Indiana533,9051.25×
Alabama512,3761.56×
Virginia502,8550.88×
Arizona469,5860.98×
South Carolina467,7991.33×
Missouri464,4921.23×
New Jersey463,6090.78×
Kentucky395,3621.34×
Massachusetts381,7880.83×
Washington355,6860.76×
Louisiana351,2541.16×
Wisconsin342,7450.97×
Maryland342,0280.85×
Oklahoma315,4211.21×
Colorado310,2990.84×
Mississippi303,6531.57×
Arkansas278,8591.44×
Minnesota243,3510.72×
Oregon228,5410.85×
Nevada221,0120.97×
Connecticut201,9510.86×
Kansas182,3450.99×
Iowa169,7730.88×
West Virginia158,3551.45×
Utah126,3160.6×
New Mexico121,3661.03×
Nebraska102,5610.87×
Idaho99,5050.85×
New Hampshire98,4681.07×
Maine93,6471.11×
Rhode Island65,2830.87×
Delaware59,8790.93×
Montana59,3540.91×
Hawaii55,7130.55×
South Dakota40,6540.75×
North Dakota39,5830.82×
Vermont35,9590.87×
Washington, District of Columbia35,8190.51×
Alaska35,7730.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Credit Karma audience
BrandAffinityCategory
Credit history5.11×Business & Career
Experian8.44×Business & Career
TransUnion7.22×Technology & Electronics
Craigslist2.15×Shopping
Credit Sesame10.14×Business & Career
Wingstop2.07×Food & Beverages
LinkedIn1.61×Internet & Social Media
CarGurus2.43×Cars & Mobility
AutoZone1.67×Cars & Mobility
Mortgage loans1.7×Business & Career
Real estate broker1.65×Home & Garden
Facebook Messenger1.93×Internet & Social Media
Wells Fargo1.5×Business & Career
Bad Credit5.7×Business & Career
The UPS Store1.71×Shopping
Chase (bank)1.73×Business & Career
Taco Cabana7.31×Food & Beverages
CarMax2.03×Cars & Mobility
WhatsApp1.94×Internet & Social Media
First-time buyer1.94×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Credit Karma audience
TraitClusterScore
Family OrientationCONSERVATISM1.57
IndulgenceJOY1.3
LGBTQ+ IdentityOPEN1.22
Need for SecurityCONSERVATISM1.1
Quality AwarenessPREMIUM1.09
Convenience OrientationPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Credit Karma
CountryShare
United States84.5%
United Kingdom4.9%
Canada4.7%

See Credit Karma audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Credit Karma have in United States?

Credit Karma has an estimated audience of 23,451,223 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Credit Karma fans?

48.5% of Credit Karma fans are female, 51.5% are male, with an average age of 42.1 years.

Which brands do Credit Karma fans like most?

Credit Karma fans show strongest brand affinity for Credit history (5.11×), Experian (8.44×), and TransUnion (7.22×) over the country average.

Where do Credit Karma fans live in United States?

Credit Karma fans in United States are most concentrated in Texas (reach 2,110,026), Florida (reach 1,917,265), and California (reach 1,728,177). These three regions account for the largest share of the active audience.

What other brands do Credit Karma fans also like?

Beyond Credit Karma itself, the audience over-indexes on Experian (8.44×), TransUnion (7.22×), Craigslist (2.15×), and Credit Sesame (10.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Credit Karma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.