Credit Sesame Audience in United States

Credit Sesame logo

Credit Sesame has an estimated audience of 2,030,711 people in United States. 47.8% are female, 52.2% are male, average age 43.5. Top regions: Texas, Florida, California. Top brand affinities: Credit Karma, Craigslist, Experian, AutoZone, The UPS Store.

The average Credit Sesame fan in United States is 43.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Credit Karma, Craigslist, Experian, with strongest over-indexing on Credit Karma (7.34× the country average). Demographically, the Credit Sesame audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Credit Sesame fans

Demographic split for Credit Sesame audience in United States
MetricValue
Female47.8%
Male52.2%
Average age43.5
Estimated audience size2,030,711

Audience persona

The typical Credit Sesame fan in United States is balanced, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for Credit Karma.

Top regions in United States

Top regions ranked by reach for Credit Sesame in United States
RegionReachAffinity
Texas171,3440.98×
Florida152,8881.11×
California143,0200.64×
Georgia99,3741.59×
New York82,0740.72×
Ohio79,1681.27×
North Carolina72,9051.19×
Pennsylvania71,3811.04×
Illinois57,3570.85×
Michigan55,9601.05×
Tennessee54,7751.34×
Alabama53,5171.89×
Indiana46,2851.25×
Virginia45,5890.92×
South Carolina45,0381.47×
Missouri43,9681.34×
Washington38,2390.94×
New Jersey36,7730.71×
Arizona35,5130.86×
Louisiana34,9381.33×
Mississippi34,3212.05×
Kentucky34,0241.34×
Oklahoma30,5381.35×
Arkansas27,8391.66×
Maryland27,6200.79×
Massachusetts26,9690.67×
Wisconsin24,3520.8×
Colorado22,9590.72×
Nevada22,0101.12×
Minnesota18,9600.65×
Oregon16,8650.72×
Connecticut15,8790.78×
Kansas15,6260.98×
West Virginia15,0561.59×
Iowa13,5150.81×
New Mexico9,6240.94×
Utah8,8120.48×
Maine8,2721.14×
Idaho7,8620.77×
Nebraska7,7420.76×
New Hampshire7,0600.88×
Delaware5,3740.96×
Hawaii5,3130.61×
Rhode Island4,6720.72×
Montana4,3700.78×
South Dakota3,4200.73×
Vermont3,1380.88×
North Dakota3,0780.74×
Wyoming2,9780.99×
Washington, District of Columbia2,8590.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Credit Sesame audience
BrandAffinityCategory
Credit Karma7.34×Business & Career
Craigslist4.65×Shopping
Experian10.37×Business & Career
AutoZone2.5×Cars & Mobility
The UPS Store2.85×Shopping
Thandie Newton11.62×Movies & TV
TransUnion8.08×Technology & Electronics
Credit history5.1×Business & Career
Wells Fargo2.06×Business & Career
Best Buy1.98×Shopping
LinkedIn1.84×Internet & Social Media
Credit union3.73×Business & Career
T-Mobile1.82×Technology & Electronics
Loan2.4×Business & Career
CarGurus2.64×Cars & Mobility
Credit cards1.8×Business & Career
Facebook Messenger2.21×Internet & Social Media
DocuSign5.12×Technology & Electronics
Price1.75×Shopping
Dollar General1.7×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Credit Sesame audience
TraitClusterScore
Quality AwarenessPREMIUM2
LGBTQ+ IdentityOPEN1.79
Family OrientationCONSERVATISM1.64
IndulgenceJOY1.61
Career OrientationPOWER1.32
Urban LifestyleOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Credit Sesame
CountryShare
United States99.1%
China0.3%
Norway0.1%

See Credit Sesame audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Credit Sesame have in United States?

Credit Sesame has an estimated audience of 2,030,711 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Credit Sesame fans?

47.8% of Credit Sesame fans are female, 52.2% are male, with an average age of 43.5 years.

Which brands do Credit Sesame fans like most?

Credit Sesame fans show strongest brand affinity for Credit Karma (7.34×), Craigslist (4.65×), and Experian (10.37×) over the country average.

Where do Credit Sesame fans live in United States?

Credit Sesame fans in United States are most concentrated in Texas (reach 171,344), Florida (reach 152,888), and California (reach 143,020). These three regions account for the largest share of the active audience.

What other brands do Credit Sesame fans also like?

Beyond Credit Sesame itself, the audience over-indexes on Craigslist (4.65×), Experian (10.37×), AutoZone (2.5×), and The UPS Store (2.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Credit Sesame. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.