Credit union Audience in United States

Credit union logo

Credit union has an estimated audience of 15,321,697 people in United States. 47.0% are female, 53.0% are male, average age 45.0. Top regions: California, Texas, Florida. Top brand affinities: Hot Topic, Craigslist, Navy Federal Credit Union, Credit Karma, Credit cards.

The average Credit union fan in United States is 45.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hot Topic, Craigslist, Navy Federal Credit Union, with strongest over-indexing on Hot Topic (15.02× the country average). Demographically, the Credit union audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Credit union fans

Demographic split for Credit union audience in United States
MetricValue
Female47.0%
Male53.0%
Average age45.0
Estimated audience size15,321,697

Audience persona

The typical Credit union fan in United States is balanced, around 45.0 years old, with strong Need for Security tendencies and a notable affinity for Hot Topic.

Top regions in United States

Top regions ranked by reach for Credit union in United States
RegionReachAffinity
California2,094,1491.24×
Texas1,690,6541.28×
Florida1,207,3901.16×
North Carolina676,8001.47×
New York639,1580.75×
Georgia611,4811.3×
Michigan595,5731.49×
Illinois556,7951.09×
Ohio420,8010.89×
Pennsylvania417,2980.81×
Washington333,5351.09×
Virginia327,6040.88×
Arizona302,4620.97×
New Jersey295,7450.76×
Missouri287,6131.16×
Tennessee283,6200.92×
Indiana267,2200.95×
Colorado263,7821.09×
Wisconsin253,4971.1×
Massachusetts252,6390.84×
Louisiana241,0841.22×
South Carolina228,4480.99×
Minnesota228,4391.04×
Maryland223,9710.85×
Oregon211,6471.21×
Nevada205,1071.38×
Alabama185,0180.86×
Utah171,1891.25×
Oklahoma169,4771×
Mississippi159,5671.26×
Kansas153,8031.27×
Kentucky144,1080.75×
Connecticut133,6270.87×
Arkansas122,6950.97×
Iowa111,5570.88×
New Mexico87,8931.14×
Idaho86,5501.13×
Maine59,9281.09×
Hawaii59,0970.9×
Nebraska56,6510.74×
New Hampshire54,4030.9×
West Virginia50,2440.7×
Alaska44,8051.37×
Rhode Island37,5160.77×
Washington, District of Columbia35,4590.77×
Montana29,6720.7×
Delaware28,9150.68×
North Dakota24,9080.79×
South Dakota21,9580.62×
Wyoming21,8860.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Credit union audience
BrandAffinityCategory
Hot Topic15.02×Shopping
Craigslist4.22×Shopping
Navy Federal Credit Union8.48×Business & Career
Credit Karma4.54×Business & Career
Credit cards2.5×Business & Career
Credit history5.58×Business & Career
Finance2.13×Business & Career
Loan3.2×Business & Career
Price2.36×Shopping
Business1.57×Business & Career
Suncoast Credit Union12.08×Business & Career
Online shopping1.5×Shopping
United States1.59×Travel & Leisure
Bank of America2.34×Business & Career
Wells Fargo2.28×Business & Career
Family1.53×Kids & Family
Mortgage loans2.44×Business & Career
Money1.91×Business & Career
YouTube1.51×Movies & TV
Banking2.13×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Credit union audience
TraitClusterScore
Need for SecurityCONSERVATISM1.28
Career OrientationPOWER1.22
Family OrientationCONSERVATISM1.19
Price SensitivityPREMIUM1.13
Convenience OrientationPREMIUM1.1
Quality AwarenessPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for Credit union
CountryShare
United States45.1%
Brazil6.7%
India5.5%

See Credit union audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Credit union have in United States?

Credit union has an estimated audience of 15,321,697 people in United States, concentrated in California and Texas.

What is the gender split and age of Credit union fans?

47.0% of Credit union fans are female, 53.0% are male, with an average age of 45.0 years.

Which brands do Credit union fans like most?

Credit union fans show strongest brand affinity for Hot Topic (15.02×), Craigslist (4.22×), and Navy Federal Credit Union (8.48×) over the country average.

Where do Credit union fans live in United States?

Credit union fans in United States are most concentrated in California (reach 2,094,149), Texas (reach 1,690,654), and Florida (reach 1,207,390). These three regions account for the largest share of the active audience.

What other brands do Credit union fans also like?

Beyond Credit union itself, the audience over-indexes on Craigslist (4.22×), Navy Federal Credit Union (8.48×), Credit Karma (4.54×), and Credit cards (2.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Credit union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.