Credit union Audience in Germany
Credit union has an estimated audience of 277,735 people in Germany. 34.1% are female, 65.9% are male, average age 42.7. Top regions: Hessen, Bayern, Rheinland-Pfalz. Top brand affinities: Provence wine, Credit history, Brokerage firm, easyCredit, Expert (company).
The average Credit union fan in Germany is 42.7 years old, more male, and lives primarily in Hessen. The audience is concentrated in Hessen, Bayern, Rheinland-Pfalz. Top brand affinities include Provence wine, Credit history, Brokerage firm, with strongest over-indexing on Provence wine (3216.22× the country average). Demographically, the Credit union audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Credit union fans
| Metric | Value |
|---|---|
| Female | 34.1% |
| Male | 65.9% |
| Average age | 42.7 |
| Estimated audience size | 277,735 |
Audience persona
The typical Credit union fan in Germany is more male, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for Provence wine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 42,557 | 2.01× |
| Bayern | 41,009 | 0.92× |
| Rheinland-Pfalz | 37,590 | 2.7× |
| Nordrhein-Westfalen | 31,204 | 0.51× |
| Baden-Württemberg | 27,910 | 0.74× |
| Berlin | 17,458 | 1.41× |
| Niedersachsen | 11,063 | 0.41× |
| Sachsen | 5,749 | 0.42× |
| Thüringen | 5,149 | 0.73× |
| Sachsen-Anhalt | 5,001 | 0.69× |
| Brandenburg | 4,635 | 0.54× |
| Mecklenburg-Vorpommern | 4,398 | 0.83× |
| Saarland | 4,372 | 1.28× |
| Schleswig-Holstein | 4,293 | 0.43× |
| Bremen | 4,290 | 1.81× |
| Hamburg | 3,595 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Provence wine | 3216.22× | Food & Beverages |
| Credit history | 81.67× | Business & Career |
| Brokerage firm | 79.7× | Business & Career |
| easyCredit | 17.3× | Business & Career |
| Expert (company) | 8.69× | Shopping |
| Schufa | 6.49× | Business & Career |
| Real estate license | 14.9× | Business & Career |
| Commerzbank | 2.83× | Business & Career |
| Craigslist | 14.57× | Shopping |
| Credit cards | 3.72× | Business & Career |
| Accounting | 4.56× | Business & Career |
| Tagesschau | 1.74× | Movies & TV |
| Fixer-upper | 20.27× | Movies & TV |
| 1.95× | Internet & Social Media | |
| Postbank | 2.31× | Business & Career |
| Freeware | 2.22× | Technology & Electronics |
| Manufactured housing | 8.87× | Home & Garden |
| Volksbank | 4.74× | Business & Career |
| Peer-to-peer lending | 24.26× | Business & Career |
| Branch (banking) | 10.95× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.41 |
| Travelling | THRILL | 1.9 |
| Career Orientation | POWER | 1.87 |
| Convenience Orientation | PREMIUM | 1.69 |
| DIY Mentality | THRILL | 1.58 |
| Patriotism | CONSERVATISM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.1% |
| Brazil | 6.7% |
| India | 5.5% |
See Credit union audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Credit union have in Germany?
Credit union has an estimated audience of 277,735 people in Germany, concentrated in Hessen and Bayern.
What is the gender split and age of Credit union fans?
34.1% of Credit union fans are female, 65.9% are male, with an average age of 42.7 years.
Which brands do Credit union fans like most?
Credit union fans show strongest brand affinity for Provence wine (3216.22×), Credit history (81.67×), and Brokerage firm (79.7×) over the country average.
Where do Credit union fans live in Germany?
Credit union fans in Germany are most concentrated in Hessen (reach 42,557), Bayern (reach 41,009), and Rheinland-Pfalz (reach 37,590). These three regions account for the largest share of the active audience.
What other brands do Credit union fans also like?
Beyond Credit union itself, the audience over-indexes on Credit history (81.67×), Brokerage firm (79.7×), easyCredit (17.3×), and Expert (company) (8.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Credit union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.