Rascasse Audience Intelligence

Credit union Audience in Germany

A data profile of the people who buy, follow and care about Credit union in Germany — modelled from more than twelve digital signal sources. Credit union has an estimated audience of 277,735 people in Germany.

#6425among Topic in Germany#1237in Business & Career

The average Credit union fan in Germany is 42.7 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen.

Top brand affinities include Provence wine, Credit history, Brokerage firm, with strongest over-indexing on Provence wine (3216.22× the country average).

Demographically, the Credit union audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Credit union fan in Germany is more male, around 42.7 years old, with strong Career Orientation tendencies and a notable affinity for Provence wine.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Credit union profile in Germany.

Audience size
278K
in Germany
Gender
34.1%♀
65.9% male
Age
42.7
average years
Country rank
#18355
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Credit union fans

34.1% are female, 65.9% are male, average age 42.7.

Fig. 02

Gender split

34.1%
Female
65.9%
Male
Demographic split for Credit union audience in Germany
MetricValue
Female34.1%
Male65.9%
Average age42.7
Estimated audience size277,735
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Credit union audience in Germany
Age bracketShare%
16-199%
20-2918%
30-3922%
40-4927%
50+23%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Credit union audience comes from Germany.

Worldwide audience distribution share by country for Credit union
CountryShare
United States45.1%
Brazil6.7%
India5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Credit union audience in Germany is strongest.

Fig. 05

Top regions by affinity

Credit union fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~30K2.04×
02Hessen~40K1.78×
03Bremen~3K1.23×
04Berlin~10K1.14×
05Saarland~4K1.11×
06Mecklenburg-Vorpommern~5K1.01×
07Thüringen~7K0.98×
08Sachsen-Anhalt~7K0.94×
09Bayern~40K0.92×
10Brandenburg~8K0.91×
11Hamburg~6K0.90×
12Schleswig-Holstein~9K0.87×
13Sachsen~10K0.83×
14Baden-Württemberg~30K0.79×
15Niedersachsen~20K0.73×
16Nordrhein-Westfalen~40K0.63×
Fig. 06

Affinity by region

Affinity by region — Credit union, Germany
0.63×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Credit union audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Credit union audience
#·InterestCategoryAffinity×
01Provence wineFood & Beverages3216.22×
02Credit historyBusiness & Career81.67×
03Brokerage firmBusiness & Career79.70×
04Peer-to-peer lendingBusiness & Career24.26×
05Fixer-upperMovies & TV20.27×
06easyCreditBusiness & Career17.30×
07Real estate licenseBusiness & Career14.90×
08Branch (banking)Business & Career10.95×
09Manufactured housingHome & Garden8.87×
10Expert (company)Shopping8.69×
11SchufaBusiness & Career6.49×
12VolksbankBusiness & Career4.74×
13AccountingBusiness & Career4.56×
14Credit cardsBusiness & Career3.72×
15CommerzbankBusiness & Career2.83×
16FielmannHealth2.55×
17Bundesagentur für ArbeitPolitics & Society2.38×
18PostbankBusiness & Career2.31×
19FreewareTechnology & Electronics2.22×
20TagesschauMovies & TV1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Credit union audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Credit union audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.45×
Need for SecurityCONSERVATISM2.45×
SpiritualityBALANCE1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Credit union audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.87×
Pet OwnershipJOY0.94×
Sports ActivityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Credit union have in Germany?

Credit union has an estimated audience of 277,735 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Credit union fans?

34.1% of Credit union fans are female, 65.9% are male, with an average age of 42.7 years.

03

Which brands do Credit union fans like most?

Credit union fans show strongest brand affinity for Provence wine (3216.22×), Credit history (81.67×), and Brokerage firm (79.7×) over the country average.

04

Where do Credit union fans live in Germany?

Credit union fans in Germany are most concentrated in Bayern (reach ~40K), Nordrhein-Westfalen (reach ~40K), and Hessen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Credit union fans also like?

Beyond Credit union itself, the audience over-indexes on Credit history (81.67×), Brokerage firm (79.7×), Expert (company) (8.69×), and easyCredit (17.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Credit union audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Credit union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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