Rascasse Audience Intelligence

Credit history Audience in Germany

A data profile of the people who buy, follow and care about Credit history in Germany — modelled from more than twelve digital signal sources. Credit history has an estimated audience of 250,580 people in Germany.

#6716among Topic in Germany#1302in Business & Career

The average Credit history fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Credit union, Home insurance, ImmoScout24, with strongest over-indexing on Credit union (81.67× the country average).

Demographically, the Credit history audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Credit history fan in Germany is more male, around 37.0 years old, with strong Risk Appetite tendencies and a notable affinity for Credit union.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Credit history profile in Germany.

Audience size
251K
in Germany
Gender
39.2%♀
60.8% male
Age
37.0
average years
Country rank
#19623
Topic in Germany
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Credit history fans

39.2% are female, 60.8% are male, average age 37.0.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for Credit history audience in Germany
MetricValue
Female39.2%
Male60.8%
Average age37.0
Estimated audience size250,580
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Credit history audience in Germany
Age bracketShare%
16-1926%
20-2919%
30-3919%
40-4920%
50+16%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Credit history audience comes from Germany.

Worldwide audience distribution share by country for Credit history
CountryShare
United States57.6%
United Kingdom7.9%
Canada6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Credit history audience in Germany is strongest.

Fig. 05

Top regions by affinity

Credit history fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~9K1.19×
02Hamburg~7K1.15×
03Schleswig-Holstein~10K1.10×
04Rheinland-Pfalz~10K1.08×
05Thüringen~7K1.05×
06Sachsen~10K1.04×
07Bremen~2K1.02×
08Mecklenburg-Vorpommern~5K1.01×
09Berlin~10K1.00×
10Sachsen-Anhalt~6K1.00×
11Saarland~3K1.00×
12Niedersachsen~20K0.93×
13Hessen~20K0.93×
14Baden-Württemberg~30K0.87×
15Bayern~30K0.86×
16Nordrhein-Westfalen~50K0.83×
Fig. 06

Affinity by region

Affinity by region — Credit history, Germany
0.83×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Credit history audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Credit history audience
#·InterestCategoryAffinity×
01Credit unionBusiness & Career81.67×
02Home equity line of creditBusiness & Career47.66×
03Automated teller machineBusiness & Career47.33×
04Home equity loanBusiness & Career44.46×
05BarclaycardBusiness & Career29.35×
06Irish languagePolitics & Society28.36×
07Home insuranceBusiness & Career27.39×
08RemittanceBusiness & Career26.62×
09Zurich Insurance GroupBusiness & Career26.15×
10ServiceNowTechnology & Electronics15.62×
11HiltiHome & Garden13.33×
12ImmoScout24Home & Garden5.77×
13Credit (finance)Business & Career5.71×
14TownhouseHome & Garden5.54×
15SchufaBusiness & Career5.35×
16EmailTechnology & Electronics4.77×
17FamilyKids & Family4.06×
18NatureHome & Garden3.69×
19VacationsTravel & Leisure2.93×
20GermanyTravel & Leisure2.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Credit history audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Credit history audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.54×
IndividualismJOY1.81×
Career OrientationPOWER1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Credit history audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.56×
DIY MentalityTHRILL0.60×
Price SensitivityPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Credit history have in Germany?

Credit history has an estimated audience of 250,580 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Credit history fans?

39.2% of Credit history fans are female, 60.8% are male, with an average age of 37.0 years.

03

Which brands do Credit history fans like most?

Credit history fans show strongest brand affinity for Credit union (81.67×), Home insurance (27.39×), and ImmoScout24 (5.77×) over the country average.

04

Where do Credit history fans live in Germany?

Credit history fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Credit history fans also like?

Beyond Credit history itself, the audience over-indexes on Home insurance (27.39×), ImmoScout24 (5.77×), Family (4.06×), and Automated teller machine (47.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Credit history audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Credit history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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