Credit history Audience in Germany
Credit history has an estimated audience of 250,580 people in Germany. 39.2% are female, 60.8% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Home insurance, Credit union, ImmoScout24, Home equity loan, Credit (finance).
The average Credit history fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Home insurance, Credit union, ImmoScout24, with strongest over-indexing on Home insurance (32.15× the country average). Demographically, the Credit history audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Risk Appetite, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Credit history fans
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 37.0 |
| Estimated audience size | 250,580 |
Audience persona
The typical Credit history fan in Germany is more male, around 37.0 years old, with strong Risk Appetite tendencies and a notable affinity for Home insurance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 18,710 | 0.34× |
| Bayern | 17,208 | 0.43× |
| Niedersachsen | 17,080 | 0.7× |
| Rheinland-Pfalz | 16,977 | 1.35× |
| Brandenburg | 15,367 | 1.98× |
| Baden-Württemberg | 15,257 | 0.45× |
| Sachsen | 14,426 | 1.17× |
| Hessen | 14,015 | 0.73× |
| Schleswig-Holstein | 13,413 | 1.49× |
| Thüringen | 12,990 | 2.03× |
| Berlin | 11,476 | 1.02× |
| Hamburg | 9,444 | 1.67× |
| Mecklenburg-Vorpommern | 6,658 | 1.39× |
| Sachsen-Anhalt | 5,046 | 0.78× |
| Bremen | 4,330 | 2.02× |
| Saarland | 2,206 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home insurance | 32.15× | Business & Career |
| Credit union | 59.72× | Business & Career |
| ImmoScout24 | 7.84× | Home & Garden |
| Home equity loan | 51.36× | Business & Career |
| Credit (finance) | 10.61× | Business & Career |
| Zurich Insurance Group | 28.57× | Business & Career |
| Home equity line of credit | 52.53× | Business & Career |
| Audit | 24.49× | Business & Career |
| Buy to let | 27.68× | Home & Garden |
| Remittance | 24.02× | Business & Career |
| Buick | 28.94× | Cars & Mobility |
| Batman | 3.5× | Movies & TV |
| Barclaycard | 33.82× | Business & Career |
| Townhouse | 6.54× | Home & Garden |
| Aral AG | 2.72× | Cars & Mobility |
| Harry Potter | 1.93× | Movies & TV |
| Superman | 3.13× | Movies & TV |
| Irish language | 28.86× | Politics & Society |
| Airbnb | 2.46× | Travel & Leisure |
| Hilti | 10.36× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.32 |
| Individualism | JOY | 2.23 |
| Career Orientation | POWER | 2.12 |
| Community Orientation | OPEN | 1.8 |
| Quality Awareness | PREMIUM | 1.69 |
| Design Affinity | PREMIUM | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.6% |
| United Kingdom | 7.9% |
| Canada | 6.4% |
See Credit history audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Credit history have in Germany?
Credit history has an estimated audience of 250,580 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Credit history fans?
39.2% of Credit history fans are female, 60.8% are male, with an average age of 37.0 years.
Which brands do Credit history fans like most?
Credit history fans show strongest brand affinity for Home insurance (32.15×), Credit union (59.72×), and ImmoScout24 (7.84×) over the country average.
Where do Credit history fans live in Germany?
Credit history fans in Germany are most concentrated in Nordrhein-Westfalen (reach 18,710), Bayern (reach 17,208), and Niedersachsen (reach 17,080). These three regions account for the largest share of the active audience.
What other brands do Credit history fans also like?
Beyond Credit history itself, the audience over-indexes on Credit union (59.72×), ImmoScout24 (7.84×), Home equity loan (51.36×), and Credit (finance) (10.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Credit history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.