ServiceNow Audience in Germany
ServiceNow has an estimated audience of 239,069 people in Germany. 64.2% are female, 35.8% are male, average age 40.2. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Sellpy, Lily-Rose Depp, Philips TV, Vattenfall, Istria.
The average ServiceNow fan in Germany is 40.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Sellpy, Lily-Rose Depp, Philips TV, with strongest over-indexing on Sellpy (17.65× the country average). Demographically, the ServiceNow audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Convenience Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of ServiceNow fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 40.2 |
| Estimated audience size | 239,069 |
Audience persona
The typical ServiceNow fan in Germany is more female, around 40.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Sellpy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 69,596 | 1.81× |
| Nordrhein-Westfalen | 61,028 | 1.17× |
| Hessen | 48,672 | 2.67× |
| Baden-Württemberg | 47,695 | 1.46× |
| Berlin | 16,762 | 1.57× |
| Niedersachsen | 16,241 | 0.7× |
| Rheinland-Pfalz | 9,900 | 0.83× |
| Hamburg | 8,024 | 1.49× |
| Sachsen | 7,397 | 0.63× |
| Schleswig-Holstein | 6,278 | 0.73× |
| Brandenburg | 4,171 | 0.56× |
| Thüringen | 2,621 | 0.43× |
| Sachsen-Anhalt | 2,135 | 0.34× |
| Saarland | 1,975 | 0.67× |
| Bremen | 1,585 | 0.78× |
| Mecklenburg-Vorpommern | 737 | 0.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sellpy | 17.65× | Fashion & Accessoires |
| Lily-Rose Depp | 39.22× | Movies & TV |
| Philips TV | 65.71× | Technology & Electronics |
| Vattenfall | 15.64× | Home & Garden |
| Istria | 44.76× | Travel & Leisure |
| Human bonding | 39.01× | Kids & Family |
| Beverly Hills Cop | 46.3× | Movies & TV |
| Vinted | 12.06× | Fashion & Accessoires |
| RWE | 29.81× | Home & Garden |
| Charles Schwab Corporation | 45.02× | Business & Career |
| Adam Sandler | 15.52× | Movies & TV |
| Sumatra | 70.6× | Travel & Leisure |
| Depop | 33.19× | Fashion & Accessoires |
| PIMCO | 79.05× | Business & Career |
| Baccarat | 19.57× | Games |
| Hannover Medical School | 45.08× | Business & Career |
| La Gazzetta dello Sport | 19.72× | Sports |
| Jane Goodall | 14.39× | Pets & Animals |
| Java | 20.32× | Technology & Electronics |
| Star Alliance | 20× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 5.01 |
| Need for Security | CONSERVATISM | 2.84 |
| Price Sensitivity | PREMIUM | 1.82 |
| Family Orientation | CONSERVATISM | 1.33 |
| Social Media Usage | JOY | 1.08 |
| Sports Activity | POWER | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| India | 16.3% |
| China | 7.3% |
See ServiceNow audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does ServiceNow have in Germany?
ServiceNow has an estimated audience of 239,069 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of ServiceNow fans?
64.2% of ServiceNow fans are female, 35.8% are male, with an average age of 40.2 years.
Which brands do ServiceNow fans like most?
ServiceNow fans show strongest brand affinity for Sellpy (17.65×), Lily-Rose Depp (39.22×), and Philips TV (65.71×) over the country average.
Where do ServiceNow fans live in Germany?
ServiceNow fans in Germany are most concentrated in Bayern (reach 69,596), Nordrhein-Westfalen (reach 61,028), and Hessen (reach 48,672). These three regions account for the largest share of the active audience.
What other brands do ServiceNow fans also like?
Beyond ServiceNow itself, the audience over-indexes on Lily-Rose Depp (39.22×), Philips TV (65.71×), Vattenfall (15.64×), and Istria (44.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ServiceNow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.