Human bonding Audience in Germany
A data profile of the people who buy, follow and care about Human bonding in Germany — modelled from more than twelve digital signal sources. Human bonding has an estimated audience of 488,766 people in Germany.
The average Human bonding fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Hackers, ServiceNow, Family, with strongest over-indexing on Hackers (42.3× the country average).
Demographically, the Human bonding audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Spirituality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Human bonding fan in Germany is more female, around 42.9 years old, with strong Spirituality tendencies and a notable affinity for Hackers.
At a glance
The key figures that characterise the Human bonding profile in Germany.
Search interest · 12-month trend
Demographics of Human bonding fans
62.5% are female, 37.5% are male, average age 42.9.
Gender split
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 42.9 |
| Estimated audience size | 488,766 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 27% |
Worldwide distribution
of the worldwide Human bonding audience comes from Germany.
| Country | Share |
|---|---|
| United States | 36.4% |
| India | 5.6% |
| Italy | 4.7% |
Geography
Where the Human bonding audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~30K | 1.15× | |
| 02 | Hamburg | ~10K | 1.14× | |
| 03 | Sachsen | ~30K | 1.09× | |
| 04 | Berlin | ~20K | 1.01× | |
| 05 | Niedersachsen | ~50K | 0.96× | |
| 06 | Hessen | ~40K | 0.95× | |
| 07 | Baden-Württemberg | ~60K | 0.92× | |
| 08 | Bayern | ~70K | 0.90× | |
| 09 | Nordrhein-Westfalen | ~90K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Human bonding audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hackers | Movies & TV | 42.30× | ||
| 02 | ServiceNow | Technology & Electronics | 39.01× | ||
| 03 | Once upon a time | Movies & TV | 20.00× | ||
| 04 | Mercedes-Benz Citan | Cars & Mobility | 20.00× | ||
| 05 | High School DxD | Movies & TV | 20.00× | ||
| 06 | Sophia Bush | Movies & TV | 14.43× | ||
| 07 | Hertz | Cars & Mobility | 9.42× | ||
| 08 | Spreadsheet | Technology & Electronics | 7.61× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 7.49× | ||
| 10 | Jack White | Movies & TV | 6.03× | ||
| 11 | Firefox | Internet & Social Media | 5.52× | ||
| 12 | Accounting software | Business & Career | 5.22× | ||
| 13 | Dieter Bohlen | Music & Radio | 4.13× | ||
| 14 | Müller (company) | Food & Beverages | 2.71× | ||
| 15 | Vacations | Travel & Leisure | 2.64× | ||
| 16 | Technology & Electronics | 2.62× | |||
| 17 | Family | Kids & Family | 2.53× | ||
| 18 | Nature | Home & Garden | 2.51× | ||
| 19 | Tagesschau | Movies & TV | 1.82× | ||
| 20 | Germany | Travel & Leisure | 1.70× |
Personality of the Human bonding audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.41× | |
| Individualism | JOY | 2.11× | |
| Community Orientation | OPEN | 2.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.56× | |
| Sustainability | BALANCE | 0.60× | |
| Design Affinity | PREMIUM | 0.60× |
Frequently asked questions
How many fans does Human bonding have in Germany?
Human bonding has an estimated audience of 488,766 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Human bonding fans?
62.5% of Human bonding fans are female, 37.5% are male, with an average age of 42.9 years.
Which brands do Human bonding fans like most?
Human bonding fans show strongest brand affinity for Hackers (42.3×), ServiceNow (39.01×), and Family (2.53×) over the country average.
Where do Human bonding fans live in Germany?
Human bonding fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Human bonding fans also like?
Beyond Human bonding itself, the audience over-indexes on ServiceNow (39.01×), Family (2.53×), Once upon a time (20×), and Non-alcoholic beverage (7.49×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Human bonding audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Human bonding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.