Human bonding Audience in Germany
Human bonding has an estimated audience of 488,766 people in Germany. 62.5% are female, 37.5% are male, average age 42.9. Top regions: Rheinland-Pfalz, Niedersachsen, Baden-Württemberg. Top brand affinities: KLIX (AM), Home Office, Time (magazine), Este, Veneto, Medieval fantasy.
The average Human bonding fan in Germany is 42.9 years old, more female, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Niedersachsen, Baden-Württemberg. Top brand affinities include KLIX (AM), Home Office, Time (magazine), with strongest over-indexing on KLIX (AM) (6.66× the country average). Demographically, the Human bonding audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Spirituality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Human bonding fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 42.9 |
| Estimated audience size | 488,766 |
Audience persona
The typical Human bonding fan in Germany is more female, around 42.9 years old, with strong Spirituality tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 43,192 | 1.76× |
| Niedersachsen | 37,376 | 0.79× |
| Baden-Württemberg | 36,471 | 0.55× |
| Bayern | 35,282 | 0.45× |
| Sachsen | 35,234 | 1.47× |
| Nordrhein-Westfalen | 34,323 | 0.32× |
| Hessen | 26,966 | 0.72× |
| Berlin | 24,072 | 1.1× |
| Hamburg | 20,285 | 1.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 6.66× | Music & Radio |
| Home Office | 2.32× | Business & Career |
| Time (magazine) | 3.75× | News |
| Este, Veneto | 4.4× | Travel & Leisure |
| Medieval fantasy | 18.12× | Literature |
| Artistic inspiration | 2.03× | Arts & Culture |
| Pillow | 2.43× | Home & Garden |
| VfL Wolfsburg | 2.32× | Sports |
| Litter box | 1.71× | Pets & Animals |
| Progressive rock | 2.09× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Collectable | 1.96× | Kids & Family |
| 3D printing | 2.57× | Technology & Electronics |
| Buying a House | 6.92× | Home & Garden |
| Saving | 1.54× | Business & Career |
| Urban Outfitters | 1.6× | Shopping |
| Mothercare | 1.9× | Kids & Family |
| Minestrone | 2.44× | Food & Beverages |
| The Fader | 6.03× | Music & Radio |
| Eindhoven | 1.94× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.32 |
| Individualism | JOY | 2.23 |
| Convenience Orientation | PREMIUM | 2.12 |
| Patriotism | CONSERVATISM | 2.09 |
| Community Orientation | OPEN | 2.06 |
| Tradition | CONSERVATISM | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.4% |
| India | 5.6% |
| Italy | 4.7% |
See Human bonding audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Human bonding have in Germany?
Human bonding has an estimated audience of 488,766 people in Germany, concentrated in Rheinland-Pfalz and Niedersachsen.
What is the gender split and age of Human bonding fans?
62.5% of Human bonding fans are female, 37.5% are male, with an average age of 42.9 years.
Which brands do Human bonding fans like most?
Human bonding fans show strongest brand affinity for KLIX (AM) (6.66×), Home Office (2.32×), and Time (magazine) (3.75×) over the country average.
Where do Human bonding fans live in Germany?
Human bonding fans in Germany are most concentrated in Rheinland-Pfalz (reach 43,192), Niedersachsen (reach 37,376), and Baden-Württemberg (reach 36,471). These three regions account for the largest share of the active audience.
What other brands do Human bonding fans also like?
Beyond Human bonding itself, the audience over-indexes on Home Office (2.32×), Time (magazine) (3.75×), Este, Veneto (4.4×), and Medieval fantasy (18.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Human bonding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.