Human bonding Audience in United States
Human bonding has an estimated audience of 8,742,279 people in United States. 64.2% are female, 35.8% are male, average age 43.8. Top regions: New York, California, Kentucky. Top brand affinities: Goop, La Jolla, Google Home, Wok, Israel.
The average Human bonding fan in United States is 43.8 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Kentucky. Top brand affinities include Goop, La Jolla, Google Home, with strongest over-indexing on Goop (14.59× the country average). Demographically, the Human bonding audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 42 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Human bonding fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 43.8 |
| Estimated audience size | 8,742,279 |
Audience persona
The typical Human bonding fan in United States is more female, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 353,269 | 0.72× |
| California | 293,071 | 0.3× |
| Kentucky | 159,360 | 1.45× |
| Texas | 158,472 | 0.21× |
| Mississippi | 124,252 | 1.73× |
| Louisiana | 121,523 | 1.08× |
| Arkansas | 110,384 | 1.53× |
| Oklahoma | 107,951 | 1.11× |
| Florida | 106,257 | 0.18× |
| Arizona | 104,614 | 0.59× |
| Illinois | 104,204 | 0.36× |
| Alabama | 102,836 | 0.84× |
| West Virginia | 102,576 | 2.52× |
| Virginia | 100,015 | 0.47× |
| Missouri | 99,431 | 0.71× |
| Tennessee | 97,969 | 0.56× |
| South Carolina | 97,268 | 0.74× |
| Indiana | 94,771 | 0.59× |
| Kansas | 94,746 | 1.38× |
| Idaho | 94,724 | 2.16× |
| Iowa | 89,946 | 1.25× |
| Massachusetts | 89,657 | 0.52× |
| North Carolina | 88,123 | 0.34× |
| Ohio | 87,765 | 0.33× |
| Georgia | 87,408 | 0.32× |
| Michigan | 87,369 | 0.38× |
| Wisconsin | 86,904 | 0.66× |
| Pennsylvania | 83,324 | 0.28× |
| Nebraska | 82,762 | 1.89× |
| Connecticut | 82,636 | 0.94× |
| Nevada | 82,064 | 0.97× |
| Rhode Island | 81,613 | 2.93× |
| Maine | 81,564 | 2.6× |
| Oregon | 81,016 | 0.81× |
| Utah | 80,532 | 1.03× |
| Maryland | 79,610 | 0.53× |
| New Jersey | 79,418 | 0.36× |
| Minnesota | 77,645 | 0.62× |
| Washington | 75,017 | 0.43× |
| Colorado | 74,808 | 0.54× |
| Delaware | 73,087 | 3.03× |
| Washington, District of Columbia | 52,771 | 2.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 14.59× | Internet & Social Media |
| La Jolla | 20.42× | Travel & Leisure |
| Google Home | 11.98× | Technology & Electronics |
| Wok | 12.09× | Food & Beverages |
| Israel | 3.7× | Travel & Leisure |
| headspace | 16.28× | Health |
| Hibachi | 13.67× | Food & Beverages |
| Grinch | 6.88× | Movies & TV |
| Governor of Michigan | 12.5× | Politics & Society |
| Grace Slick | 13.77× | Music & Radio |
| Vocal harmony | 6.2× | Music & Radio |
| No Escape (1994 film) | 14.69× | Movies & TV |
| Cherish (group) | 13.89× | Music & Radio |
| Whataburger | 2.18× | Food & Beverages |
| 3D printing | 2.99× | Technology & Electronics |
| Nationality | 2.43× | Politics & Society |
| Pillow | 2.39× | Home & Garden |
| Ira Glass | 18.71× | Music & Radio |
| El Paso County, Colorado | 13.2× | Travel & Leisure |
| TV Fanatic | 10.89× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.94 |
| Individualism | JOY | 1.9 |
| Spirituality | BALANCE | 1.81 |
| Convenience Orientation | PREMIUM | 1.8 |
| Community Orientation | OPEN | 1.69 |
| Extroversion | THRILL | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.4% |
| India | 5.6% |
| Italy | 4.7% |
See Human bonding audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Human bonding have in United States?
Human bonding has an estimated audience of 8,742,279 people in United States, concentrated in New York and California.
What is the gender split and age of Human bonding fans?
64.2% of Human bonding fans are female, 35.8% are male, with an average age of 43.8 years.
Which brands do Human bonding fans like most?
Human bonding fans show strongest brand affinity for Goop (14.59×), La Jolla (20.42×), and Google Home (11.98×) over the country average.
Where do Human bonding fans live in United States?
Human bonding fans in United States are most concentrated in New York (reach 353,269), California (reach 293,071), and Kentucky (reach 159,360). These three regions account for the largest share of the active audience.
What other brands do Human bonding fans also like?
Beyond Human bonding itself, the audience over-indexes on La Jolla (20.42×), Google Home (11.98×), Wok (12.09×), and Israel (3.7×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Human bonding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.