Rascasse Audience Intelligence

Spreadsheet Target Market in Germany

A data profile of the people who buy, follow and care about Spreadsheet in Germany — modelled from more than twelve digital signal sources. Spreadsheet has an estimated audience of 1,162,504 people in Germany.

#741among Brand in Germany#287in Technology & Electronics

The average Spreadsheet fan in Germany is 45.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Accounting software, Estate planning, Sevdesk, with strongest over-indexing on Accounting software (109.5× the country average).

Demographically, the Spreadsheet audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Spirituality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Spreadsheet fan in Germany is more female, around 45.2 years old, with strong Spirituality tendencies and a notable affinity for Accounting software.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spreadsheet profile in Germany.

Audience size
1.2M
in Germany
Gender
58.2%♀
41.8% male
Age
45.2
average years
Country rank
#5710
Brand in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Spreadsheet

58.2% are female, 41.8% are male, average age 45.2.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Spreadsheet audience in Germany
MetricValue
Female58.2%
Male41.8%
Average age45.2
Estimated audience size1,162,504
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Spreadsheet audience in Germany
Age bracketShare%
16-194%
20-2915%
30-3924%
40-4928%
50+29%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Spreadsheet audience comes from Germany.

Worldwide audience distribution share by country for Spreadsheet
CountryShare
Indonesia21.0%
United States13.6%
Germany7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spreadsheet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Spreadsheet customers by region in Germany
#RegionReachAffinity×
01Berlin~90K1.81×
02Hamburg~30K1.32×
03Bremen~10K1.32×
04Hessen~100K1.31×
05Nordrhein-Westfalen~300K1.04×
06Bayern~200K1.03×
07Saarland~10K0.97×
08Baden-Württemberg~200K0.96×
09Schleswig-Holstein~40K0.96×
10Sachsen~50K0.93×
11Brandenburg~30K0.87×
12Niedersachsen~100K0.86×
13Rheinland-Pfalz~50K0.86×
14Mecklenburg-Vorpommern~20K0.75×
15Sachsen-Anhalt~20K0.74×
16Thüringen~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Spreadsheet, Germany
0.69×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spreadsheet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spreadsheet audience
#·InterestCategoryAffinity×
01Estate planningKids & Family136.71×
02InformaticaTechnology & Electronics127.05×
03Accounting softwareBusiness & Career109.50×
04Business intelligence toolsTechnology & Electronics92.26×
05Will and testamentPolitics & Society84.19×
06Business softwareBusiness & Career50.82×
07SevdeskBusiness & Career38.45×
08FinomBusiness & Career38.06×
09Microsoft ExcelTechnology & Electronics31.20×
10LexwareBusiness & Career30.26×
11WorkdayBusiness & Career30.02×
12Digital transformationBusiness & Career26.00×
13Power outageHome & Garden16.77×
14American Marketing AssociationBusiness & Career16.59×
15TrelloInternet & Social Media11.69×
16Application programming interfaceTechnology & Electronics10.02×
17ComputingTechnology & Electronics7.33×
18WikipediaInternet & Social Media5.29×
19LeisureTravel & Leisure3.05×
20SoftwareTechnology & Electronics2.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spreadsheet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spreadsheet audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.42×
Career OrientationPOWER2.31×
PatriotismCONSERVATISM2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spreadsheet audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.82×
Design AffinityPREMIUM0.89×
CreativityOPEN1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Spreadsheet's target market in Germany?

Spreadsheet's target market in Germany covers an estimated 1,162,504 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Spreadsheet customers?

58.2% of the Spreadsheet audience are female, 41.8% are male, with an average age of 45.2 years.

03

Which brands do Spreadsheet fans like most?

Spreadsheet fans show strongest brand affinity for Accounting software (109.5×), Estate planning (136.71×), and Sevdesk (38.45×) over the country average.

04

Where do Spreadsheet fans live in Germany?

Spreadsheet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Spreadsheet fans also like?

Beyond Spreadsheet itself, the audience over-indexes on Estate planning (136.71×), Sevdesk (38.45×), Lexware (30.26×), and Business intelligence tools (92.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Spreadsheet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Spreadsheet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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