Spreadsheet Audience in Germany
Spreadsheet has an estimated audience of 1,083,697 people in Germany. 58.2% are female, 41.8% are male, average age 45.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Accounting software, Estate planning, Sevdesk, Lexware, Business intelligence tools.
The average Spreadsheet fan in Germany is 45.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Accounting software, Estate planning, Sevdesk, with strongest over-indexing on Accounting software (109.5× the country average). Demographically, the Spreadsheet audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Spreadsheet fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 45.2 |
| Estimated audience size | 1,083,697 |
Audience persona
The typical Spreadsheet fan in Germany is more female, around 45.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Accounting software.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 269,538 | 1.06× |
| Bayern | 199,560 | 1.07× |
| Baden-Württemberg | 155,138 | 0.98× |
| Hessen | 116,936 | 1.32× |
| Berlin | 102,113 | 1.97× |
| Niedersachsen | 94,622 | 0.84× |
| Rheinland-Pfalz | 47,071 | 0.81× |
| Sachsen | 44,555 | 0.78× |
| Schleswig-Holstein | 38,095 | 0.91× |
| Hamburg | 37,480 | 1.43× |
| Brandenburg | 28,866 | 0.8× |
| Sachsen-Anhalt | 17,733 | 0.59× |
| Thüringen | 16,399 | 0.55× |
| Bremen | 14,661 | 1.48× |
| Saarland | 12,685 | 0.89× |
| Mecklenburg-Vorpommern | 11,796 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Accounting software | 109.5× | Business & Career |
| Estate planning | 136.71× | Kids & Family |
| Sevdesk | 38.45× | Business & Career |
| Lexware | 30.26× | Business & Career |
| Business intelligence tools | 92.26× | Technology & Electronics |
| Business software | 50.82× | Business & Career |
| Digital transformation | 26× | Business & Career |
| Will and testament | 84.19× | Politics & Society |
| Workday | 30.02× | Business & Career |
| Finom | 38.06× | Business & Career |
| American Marketing Association | 16.59× | Business & Career |
| Wikipedia | 5.29× | Internet & Social Media |
| Informatica | 127.05× | Technology & Electronics |
| Microsoft Excel | 31.2× | Technology & Electronics |
| Computing | 7.33× | Technology & Electronics |
| Application programming interface | 10.02× | Technology & Electronics |
| Power outage | 16.77× | Home & Garden |
| Software | 2.88× | Technology & Electronics |
| Trello | 11.69× | Internet & Social Media |
| Leisure | 3.05× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.62 |
| Early Adopter Mentality | POWER | 1.58 |
| Need for Security | CONSERVATISM | 1.45 |
| Career Orientation | POWER | 1.4 |
| Indulgence | JOY | 1.32 |
| Quality Awareness | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 22.3% |
| United States | 14.1% |
| Germany | 7.3% |
See Spreadsheet audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Spreadsheet have in Germany?
Spreadsheet has an estimated audience of 1,083,697 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Spreadsheet fans?
58.2% of Spreadsheet fans are female, 41.8% are male, with an average age of 45.2 years.
Which brands do Spreadsheet fans like most?
Spreadsheet fans show strongest brand affinity for Accounting software (109.5×), Estate planning (136.71×), and Sevdesk (38.45×) over the country average.
Where do Spreadsheet fans live in Germany?
Spreadsheet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 269,538), Bayern (reach 199,560), and Baden-Württemberg (reach 155,138). These three regions account for the largest share of the active audience.
What other brands do Spreadsheet fans also like?
Beyond Spreadsheet itself, the audience over-indexes on Estate planning (136.71×), Sevdesk (38.45×), Lexware (30.26×), and Business intelligence tools (92.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spreadsheet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.