Lexware Audience in Germany
Lexware has an estimated audience of 1,437,937 people in Germany. 50.3% are female, 49.7% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eden Lake, Cocktail, Unique Gifts, Christmas Gift, Stradivarius.
The average Lexware fan in Germany is 42.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eden Lake, Cocktail, Unique Gifts, with strongest over-indexing on Eden Lake (8.41× the country average). Demographically, the Lexware audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Lexware fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 42.6 |
| Estimated audience size | 1,437,937 |
Audience persona
The typical Lexware fan in Germany is balanced, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Eden Lake.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 349,485 | 1.11× |
| Bayern | 285,666 | 1.24× |
| Baden-Württemberg | 260,439 | 1.33× |
| Niedersachsen | 150,400 | 1.08× |
| Hessen | 116,783 | 1.07× |
| Rheinland-Pfalz | 74,405 | 1.03× |
| Berlin | 72,573 | 1.13× |
| Sachsen | 62,442 | 0.89× |
| Schleswig-Holstein | 57,349 | 1.11× |
| Brandenburg | 40,278 | 0.9× |
| Hamburg | 35,010 | 1.08× |
| Thüringen | 29,334 | 0.8× |
| Sachsen-Anhalt | 28,659 | 0.77× |
| Mecklenburg-Vorpommern | 19,148 | 0.7× |
| Saarland | 14,443 | 0.82× |
| Bremen | 11,802 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eden Lake | 8.41× | Movies & TV |
| Cocktail | 1.82× | Food & Beverages |
| Unique Gifts | 1.69× | Shopping |
| Christmas Gift | 1.99× | Kids & Family |
| Stradivarius | 1.67× | Shopping |
| Pillow | 1.53× | Home & Garden |
| Birthday Gifts | 1.64× | Kids & Family |
| Business English | 2.5× | Business & Career |
| Israel | 1.63× | Travel & Leisure |
| Ma Mère | 9.22× | Movies & TV |
| Este, Veneto | 1.85× | Travel & Leisure |
| The Hooters | 6.05× | Music & Radio |
| Meals on Wheels | 6.36× | Food & Beverages |
| Irish Ferries | 5.92× | Cars & Mobility |
| Home Delivery | 1.57× | Food & Beverages |
| Atkins diet | 3.31× | Health |
| Volvo V60 | 2.52× | Cars & Mobility |
| Golem | 1.64× | Technology & Electronics |
| Metamorphoses | 1.69× | Literature |
| Solo climbing | 1.93× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.04 |
| Early Adopter Mentality | POWER | 1.93 |
| Need for Security | CONSERVATISM | 1.87 |
| Career Orientation | POWER | 1.74 |
| Healthy Lifestyle | BALANCE | 1.68 |
| Indulgence | JOY | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.6% |
| Austria | 0.6% |
| Switzerland | 0.4% |
See Lexware audiences in other countries
More Business & Career audiences in Germany
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- REWE (18,725,823)
Frequently asked questions
How many fans does Lexware have in Germany?
Lexware has an estimated audience of 1,437,937 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lexware fans?
50.3% of Lexware fans are female, 49.7% are male, with an average age of 42.6 years.
Which brands do Lexware fans like most?
Lexware fans show strongest brand affinity for Eden Lake (8.41×), Cocktail (1.82×), and Unique Gifts (1.69×) over the country average.
Where do Lexware fans live in Germany?
Lexware fans in Germany are most concentrated in Nordrhein-Westfalen (reach 349,485), Bayern (reach 285,666), and Baden-Württemberg (reach 260,439). These three regions account for the largest share of the active audience.
What other brands do Lexware fans also like?
Beyond Lexware itself, the audience over-indexes on Cocktail (1.82×), Unique Gifts (1.69×), Christmas Gift (1.99×), and Stradivarius (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lexware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.