Tax advisor Audience in Germany
Tax advisor has an estimated audience of 618,750 people in Germany. 43.4% are female, 56.6% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Taxfix, Tax law, Sevdesk, Lexware, Smartsteuer.
The average Tax advisor fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Taxfix, Tax law, Sevdesk, with strongest over-indexing on Taxfix (34.2× the country average). Demographically, the Tax advisor audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Tax advisor fans
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 41.5 |
| Estimated audience size | 618,750 |
Audience persona
The typical Tax advisor fan in Germany is more male, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Taxfix.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 182,937 | 1.35× |
| Bayern | 121,730 | 1.22× |
| Baden-Württemberg | 102,878 | 1.22× |
| Niedersachsen | 66,687 | 1.11× |
| Hessen | 62,811 | 1.33× |
| Rheinland-Pfalz | 35,476 | 1.14× |
| Berlin | 30,494 | 1.1× |
| Sachsen | 25,153 | 0.83× |
| Schleswig-Holstein | 24,436 | 1.1× |
| Brandenburg | 16,093 | 0.84× |
| Hamburg | 15,868 | 1.13× |
| Sachsen-Anhalt | 10,300 | 0.64× |
| Thüringen | 8,828 | 0.56× |
| Saarland | 7,024 | 0.92× |
| Mecklenburg-Vorpommern | 6,221 | 0.53× |
| Bremen | 5,092 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Taxfix | 34.2× | Business & Career |
| Tax law | 21.28× | Business & Career |
| Sevdesk | 24.15× | Business & Career |
| Lexware | 18.58× | Business & Career |
| Smartsteuer | 24.28× | Business & Career |
| Financial accounting | 10.46× | Business & Career |
| Tax preparation | 29× | Business & Career |
| Münchener Verein | 24.08× | Business & Career |
| 2.72× | Internet & Social Media | |
| Payback | 4.78× | Shopping |
| Commerzbank | 2.34× | Business & Career |
| Bild | 1.76× | News |
| Aral AG | 2.1× | Cars & Mobility |
| Targobank | 3.01× | Business & Career |
| Bookkeeping | 7.35× | Games |
| Management accounting | 32.16× | Business & Career |
| Tax exemption | 29.27× | Business & Career |
| Gala | 1.87× | News |
| Sparkasse | 2.17× | Business & Career |
| Spiegel Online | 1.64× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.74 |
| Indulgence | JOY | 1.4 |
| Need for Security | CONSERVATISM | 1.4 |
| Patriotism | CONSERVATISM | 1.36 |
| Quality Awareness | PREMIUM | 1.24 |
| LGBTQ+ Identity | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 22.5% |
| United States | 19.9% |
| Germany | 9.9% |
See Tax advisor audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tax advisor have in Germany?
Tax advisor has an estimated audience of 618,750 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tax advisor fans?
43.4% of Tax advisor fans are female, 56.6% are male, with an average age of 41.5 years.
Which brands do Tax advisor fans like most?
Tax advisor fans show strongest brand affinity for Taxfix (34.2×), Tax law (21.28×), and Sevdesk (24.15×) over the country average.
Where do Tax advisor fans live in Germany?
Tax advisor fans in Germany are most concentrated in Nordrhein-Westfalen (reach 182,937), Bayern (reach 121,730), and Baden-Württemberg (reach 102,878). These three regions account for the largest share of the active audience.
What other brands do Tax advisor fans also like?
Beyond Tax advisor itself, the audience over-indexes on Tax law (21.28×), Sevdesk (24.15×), Lexware (18.58×), and Smartsteuer (24.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tax advisor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.