Tax law Audience in Germany
Tax law has an estimated audience of 1,308,845 people in Germany. 51.1% are female, 48.9% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Progressive rock, Cocktail, Christmas Gift, Unique Gifts.
The average Tax law fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Progressive rock, Cocktail, with strongest over-indexing on Dog breed (3.19× the country average). Demographically, the Tax law audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Career Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Tax law fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 40.9 |
| Estimated audience size | 1,308,845 |
Audience persona
The typical Tax law fan in Germany is balanced, around 40.9 years old, with strong Career Orientation tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 322,237 | 1.13× |
| Bayern | 236,337 | 1.12× |
| Baden-Württemberg | 210,833 | 1.18× |
| Niedersachsen | 135,077 | 1.06× |
| Hessen | 117,136 | 1.17× |
| Berlin | 72,443 | 1.24× |
| Rheinland-Pfalz | 70,557 | 1.08× |
| Sachsen | 58,732 | 0.91× |
| Brandenburg | 40,938 | 1.01× |
| Hamburg | 34,808 | 1.18× |
| Sachsen-Anhalt | 28,980 | 0.85× |
| Thüringen | 28,605 | 0.86× |
| Schleswig-Holstein | 26,366 | 0.56× |
| Mecklenburg-Vorpommern | 18,281 | 0.73× |
| Saarland | 16,251 | 1.01× |
| Bremen | 10,117 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 3.19× | Pets & Animals |
| Progressive rock | 4.47× | Music & Radio |
| Cocktail | 1.88× | Food & Beverages |
| Christmas Gift | 2.22× | Kids & Family |
| Unique Gifts | 1.59× | Shopping |
| Natural rubber | 2.33× | Cars & Mobility |
| Hauser & Wirth | 7.63× | Arts & Culture |
| Birthday Gifts | 1.52× | Kids & Family |
| Business English | 2.41× | Business & Career |
| Icon (magazine) | 2.19× | Arts & Culture |
| Racing | 1.56× | Cars & Mobility |
| Eden Lake | 3.52× | Movies & TV |
| Nurse education | 1.51× | Kids & Family |
| Noodle (Gorillaz) | 1.79× | Music & Radio |
| Golem | 1.68× | Technology & Electronics |
| Peugeot 308 | 1.94× | Cars & Mobility |
| Jaguar F-Pace | 2.84× | Cars & Mobility |
| Rhodiola | 4.13× | Health |
| Bully (2011 film) | 2.51× | Movies & TV |
| Faun (band) | 1.8× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.25 |
| Pet Ownership | JOY | 1.53 |
| Sports Activity | POWER | 1.49 |
| Risk Appetite | THRILL | 1.45 |
| Need for Security | CONSERVATISM | 1.41 |
| Early Adopter Mentality | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 33.1% |
| United States | 10.4% |
| Germany | 7.0% |
See Tax law audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tax law have in Germany?
Tax law has an estimated audience of 1,308,845 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tax law fans?
51.1% of Tax law fans are female, 48.9% are male, with an average age of 40.9 years.
Which brands do Tax law fans like most?
Tax law fans show strongest brand affinity for Dog breed (3.19×), Progressive rock (4.47×), and Cocktail (1.88×) over the country average.
Where do Tax law fans live in Germany?
Tax law fans in Germany are most concentrated in Nordrhein-Westfalen (reach 322,237), Bayern (reach 236,337), and Baden-Württemberg (reach 210,833). These three regions account for the largest share of the active audience.
What other brands do Tax law fans also like?
Beyond Tax law itself, the audience over-indexes on Progressive rock (4.47×), Cocktail (1.88×), Christmas Gift (2.22×), and Unique Gifts (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tax law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.