Rascasse Audience Intelligence

Accounting Audience in Germany

A data profile of the people who buy, follow and care about Accounting in Germany — modelled from more than twelve digital signal sources. Accounting has an estimated audience of 3,599,357 people in Germany.

#74among Field of study in Germany#1042among Topic in Germany#184in Business & Career

The average Accounting fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Financial accounting, Google Flights, Commerzbank, with strongest over-indexing on Financial accounting (6.04× the country average).

Demographically, the Accounting audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Accounting fan in Germany is balanced, around 40.7 years old, with strong Career Orientation tendencies and a notable affinity for Financial accounting.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Accounting profile in Germany.

Audience size
3.6M
in Germany
Gender
48.0%♀
52.0% male
Age
40.7
average years
Country rank
#1688
Topic in Germany
Fig. 01

Search interest · 12-month trend

+147%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Accounting fans

48.0% are female, 52.0% are male, average age 40.7.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Accounting audience in Germany
MetricValue
Female48.0%
Male52.0%
Average age40.7
Estimated audience size3,599,357
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Accounting audience in Germany
Age bracketShare%
16-1913%
20-2921%
30-3923%
40-4923%
50+20%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Accounting audience comes from Germany.

Worldwide audience distribution share by country for Accounting
CountryShare
United States16.8%
Brazil8.4%
India5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Accounting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Accounting fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1.5M2.04×
02Hessen~500K1.86×
03Bremen~40K1.32×
04Niedersachsen~400K1.19×
05Hamburg~90K1.10×
06Saarland~50K1.08×
07Schleswig-Holstein~100K1.05×
08Bayern~600K1.04×
09Baden-Württemberg~500K1.01×
10Rheinland-Pfalz~200K0.93×
11Berlin~100K0.88×
12Sachsen-Anhalt~70K0.75×
13Thüringen~70K0.75×
14Brandenburg~80K0.74×
15Mecklenburg-Vorpommern~50K0.72×
16Sachsen~100K0.67×
Fig. 06

Affinity by region

Affinity by region — Accounting, Germany
0.67×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Accounting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Accounting audience
#·InterestCategoryAffinity×
01Crazy, Stupid, Love.Movies & TV9.93×
02Love & Other DrugsMovies & TV9.60×
03Tax preparationBusiness & Career8.42×
04Contra (video game series)Games7.12×
05Financial accountingBusiness & Career6.04×
06BookkeepingGames5.64×
07The Devil Wears Prada (film)Movies & TV3.89×
08Tax lawBusiness & Career3.88×
09Google FlightsTravel & Leisure3.51×
10Business administrationBusiness & Career2.72×
11Street OneFashion & Accessoires2.38×
12Indeed.comBusiness & Career1.83×
13Programming languageTechnology & Electronics1.77×
14Futures contractBusiness & Career1.70×
15EconomicsBusiness & Career1.63×
16TchiboShopping1.59×
17Financial servicesBusiness & Career1.59×
18CommerzbankBusiness & Career1.58×
19GeminiTechnology & Electronics1.53×
20Information technologyBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Accounting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Accounting audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.71×
Need for SecurityCONSERVATISM1.35×
TravellingTHRILL1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Accounting audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.97×
Sports ActivityPOWER1.01×
Urban LifestyleOPEN1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Accounting have in Germany?

Accounting has an estimated audience of 3,599,357 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Accounting fans?

48.0% of Accounting fans are female, 52.0% are male, with an average age of 40.7 years.

03

Which brands do Accounting fans like most?

Accounting fans show strongest brand affinity for Financial accounting (6.04×), Google Flights (3.51×), and Commerzbank (1.58×) over the country average.

04

Where do Accounting fans live in Germany?

Accounting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~600K), and Hessen (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Accounting fans also like?

Beyond Accounting itself, the audience over-indexes on Google Flights (3.51×), Commerzbank (1.58×), Bookkeeping (5.64×), and Crazy, Stupid, Love. (9.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Accounting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Accounting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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