Accounting Audience in Germany
Accounting has an estimated audience of 3,599,357 people in Germany. 48.0% are female, 52.0% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Financial accounting, Google Flights, Commerzbank, Bookkeeping, Crazy, Stupid, Love..
The average Accounting fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Financial accounting, Google Flights, Commerzbank, with strongest over-indexing on Financial accounting (6.04× the country average). Demographically, the Accounting audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Price Sensitivity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Accounting fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 40.7 |
| Estimated audience size | 3,599,357 |
Audience persona
The typical Accounting fan in Germany is balanced, around 40.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Financial accounting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 797,790 | 1.01× |
| Baden-Württemberg | 563,550 | 1.15× |
| Bayern | 468,332 | 0.81× |
| Niedersachsen | 466,683 | 1.34× |
| Hessen | 367,689 | 1.34× |
| Rheinland-Pfalz | 173,060 | 0.96× |
| Schleswig-Holstein | 152,681 | 1.18× |
| Berlin | 146,900 | 0.91× |
| Sachsen | 111,303 | 0.63× |
| Hamburg | 101,449 | 1.25× |
| Brandenburg | 81,024 | 0.73× |
| Sachsen-Anhalt | 66,850 | 0.72× |
| Thüringen | 53,883 | 0.59× |
| Saarland | 52,101 | 1.18× |
| Bremen | 48,014 | 1.56× |
| Mecklenburg-Vorpommern | 44,961 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Financial accounting | 6.04× | Business & Career |
| Google Flights | 3.51× | Travel & Leisure |
| Commerzbank | 1.58× | Business & Career |
| Bookkeeping | 5.64× | Games |
| Crazy, Stupid, Love. | 9.93× | Movies & TV |
| Indeed.com | 1.83× | Business & Career |
| Economics | 1.63× | Business & Career |
| Street One | 2.38× | Fashion & Accessoires |
| Futures contract | 1.7× | Business & Career |
| Love & Other Drugs | 9.6× | Movies & TV |
| Tchibo | 1.59× | Shopping |
| Information technology | 1.51× | Business & Career |
| Tax law | 3.88× | Business & Career |
| Financial services | 1.59× | Business & Career |
| Tax preparation | 8.42× | Business & Career |
| Business administration | 2.72× | Business & Career |
| Targobank | 1.64× | Business & Career |
| Contra (video game series) | 7.12× | Games |
| Programming language | 1.77× | Technology & Electronics |
| Trade | 1.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 3.52 |
| Career Orientation | POWER | 2.22 |
| Indulgence | JOY | 1.46 |
| Healthy Lifestyle | BALANCE | 1.38 |
| Early Adopter Mentality | POWER | 1.33 |
| Convenience Orientation | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Brazil | 8.4% |
| India | 5.2% |
See Accounting audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Accounting have in Germany?
Accounting has an estimated audience of 3,599,357 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Accounting fans?
48.0% of Accounting fans are female, 52.0% are male, with an average age of 40.7 years.
Which brands do Accounting fans like most?
Accounting fans show strongest brand affinity for Financial accounting (6.04×), Google Flights (3.51×), and Commerzbank (1.58×) over the country average.
Where do Accounting fans live in Germany?
Accounting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 797,790), Baden-Württemberg (reach 563,550), and Bayern (reach 468,332). These three regions account for the largest share of the active audience.
What other brands do Accounting fans also like?
Beyond Accounting itself, the audience over-indexes on Google Flights (3.51×), Commerzbank (1.58×), Bookkeeping (5.64×), and Crazy, Stupid, Love. (9.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Accounting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.