Love & Other Drugs Audience in Germany
Love & Other Drugs has an estimated audience of 85,833 people in Germany. 82.1% are female, 17.9% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Zagreb, La rosa de Guadalupe, Sleaford, Ken Ham, Škoda Kodiaq.
The average Love & Other Drugs fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Zagreb, La rosa de Guadalupe, Sleaford, with strongest over-indexing on Zagreb (30× the country average). Demographically, the Love & Other Drugs audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Love & Other Drugs fans
| Metric | Value |
|---|---|
| Female | 82.1% |
| Male | 17.9% |
| Average age | 41.0 |
| Estimated audience size | 85,833 |
Audience persona
The typical Love & Other Drugs fan in Germany is more female, around 41.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Zagreb.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,413 | 1.03× |
| Bayern | 48,820 | 1.12× |
| Baden-Württemberg | 39,589 | 1.07× |
| Niedersachsen | 25,646 | 0.97× |
| Hessen | 25,516 | 1.23× |
| Berlin | 14,091 | 1.16× |
| Rheinland-Pfalz | 13,492 | 0.99× |
| Sachsen | 13,164 | 0.99× |
| Schleswig-Holstein | 9,492 | 0.97× |
| Brandenburg | 8,251 | 0.98× |
| Thüringen | 6,455 | 0.93× |
| Sachsen-Anhalt | 6,434 | 0.91× |
| Hamburg | 6,397 | 1.04× |
| Mecklenburg-Vorpommern | 4,342 | 0.84× |
| Saarland | 2,820 | 0.85× |
| Bremen | 2,118 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zagreb | 30× | Travel & Leisure |
| La rosa de Guadalupe | 31.09× | Movies & TV |
| Sleaford | 85.72× | Travel & Leisure |
| Ken Ham | 53.72× | Business & Career |
| Škoda Kodiaq | 2.52× | Cars & Mobility |
| Unique Gifts | 1.66× | Shopping |
| Gil Ofarim | 1.53× | Music & Radio |
| Figure painting (hobby) | 4.49× | Arts & Culture |
| Good to Great Jim Collins | 32.27× | Literature |
| Personalised Gifts | 1.91× | Home & Garden |
| Brian "Head" Welch | 15.43× | Music & Radio |
| Crawley Town F.C. | 20× | Sports |
| Lika | 20× | Travel & Leisure |
| Hobby Lobby | 6.03× | Home & Garden |
| Jorge Salinas | 37.56× | Movies & TV |
| Gloria | 3.84× | Music & Radio |
| Knauf Insulation | 9.59× | Business & Career |
| Klis | 20× | Travel & Leisure |
| Valhalla Rising (film) | 9.07× | Movies & TV |
| Jawaker | 11.71× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.81 |
| Indulgence | JOY | 1.32 |
| Sports Activity | POWER | 1.31 |
| Tradition | CONSERVATISM | 1.29 |
| Price Sensitivity | PREMIUM | 1.25 |
| Need for Security | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| India | 6.8% |
| United Kingdom | 3.9% |
See Love & Other Drugs audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Love & Other Drugs have in Germany?
Love & Other Drugs has an estimated audience of 85,833 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Love & Other Drugs fans?
82.1% of Love & Other Drugs fans are female, 17.9% are male, with an average age of 41.0 years.
Which brands do Love & Other Drugs fans like most?
Love & Other Drugs fans show strongest brand affinity for Zagreb (30×), La rosa de Guadalupe (31.09×), and Sleaford (85.72×) over the country average.
Where do Love & Other Drugs fans live in Germany?
Love & Other Drugs fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,413), Bayern (reach 48,820), and Baden-Württemberg (reach 39,589). These three regions account for the largest share of the active audience.
What other brands do Love & Other Drugs fans also like?
Beyond Love & Other Drugs itself, the audience over-indexes on La rosa de Guadalupe (31.09×), Sleaford (85.72×), Ken Ham (53.72×), and Škoda Kodiaq (2.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Love & Other Drugs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.