Rascasse Audience Intelligence

Love & Other Drugs Audience in Germany

A data profile of the people who buy, follow and care about Love & Other Drugs in Germany — modelled from more than twelve digital signal sources. Love & Other Drugs has an estimated audience of 263,206 people in Germany.

#1198among Movie / TV Show / Series in Germany#3240in Movies & TV

The average Love & Other Drugs fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Michael Cera, Midnight in Paris, One Tree Hill (TV series), with strongest over-indexing on Michael Cera (165.34× the country average).

Demographically, the Love & Other Drugs audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Love & Other Drugs fan in Germany is more female, around 41.0 years old, with strong Tradition tendencies and a notable affinity for Michael Cera.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Love & Other Drugs profile in Germany.

Audience size
263K
in Germany
Gender
82.1%♀
17.9% male
Age
41.0
average years
Country rank
#19002
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Love & Other Drugs viewers

82.1% are female, 17.9% are male, average age 41.0.

Fig. 02

Gender split

82.1%
Female
17.9%
Male
Demographic split for Love & Other Drugs audience in Germany
MetricValue
Female82.1%
Male17.9%
Average age41.0
Estimated audience size263,206
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Love & Other Drugs audience in Germany
Age bracketShare%
16-199%
20-2921%
30-3927%
40-4926%
50+17%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Love & Other Drugs audience comes from Germany.

Worldwide audience distribution share by country for Love & Other Drugs
CountryShare
United States19.9%
India8.3%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Love & Other Drugs audience in Germany is strongest.

Fig. 05

Top regions by affinity

Love & Other Drugs fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~20K1.16×
02Berlin~10K1.12×
03Bayern~50K1.08×
04Nordrhein-Westfalen~60K1.03×
05Baden-Württemberg~40K1.03×
06Thüringen~7K1.02×
07Hamburg~6K1.02×
08Bremen~2K1.00×
09Sachsen~10K0.99×
10Rheinland-Pfalz~10K0.97×
11Schleswig-Holstein~9K0.96×
12Brandenburg~8K0.96×
13Sachsen-Anhalt~7K0.96×
14Saarland~3K0.96×
15Niedersachsen~30K0.95×
16Mecklenburg-Vorpommern~5K0.93×
Fig. 06

Affinity by region

Affinity by region — Love & Other Drugs, Germany
0.93×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Love & Other Drugs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Love & Other Drugs audience
#·InterestCategoryAffinity×
01Michael CeraMovies & TV165.34×
02Midnight in ParisMovies & TV142.40×
03HomecomingKids & Family131.53×
04Big FishMovies & TV95.22×
05Scott Pilgrim vs. the WorldMovies & TV83.03×
06Eat Pray LoveMovies & TV79.75×
07ColetteLiterature73.80×
08Phineas and FerbMovies & TV57.47×
09Jonathan FranzenLiterature57.47×
10Legally BlondeMovies & TV56.73×
11One Tree Hill (TV series)Movies & TV49.54×
12Moulin Rouge!Movies & TV44.87×
13Scandal (TV series)Movies & TV32.22×
14Wes AndersonMovies & TV22.18×
15Eyes Wide ShutMovies & TV21.91×
16Scooby-DooMovies & TV20.00×
17Bob the BuilderMovies & TV20.00×
18Kim PossibleMovies & TV20.00×
19AccountingBusiness & Career9.60×
20BeetlejuiceMovies & TV9.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Love & Other Drugs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Love & Other Drugs audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.80×
Need for SecurityCONSERVATISM1.45×
Risk AppetiteTHRILL1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Love & Other Drugs audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
DIY MentalityTHRILL0.82×
Family OrientationCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Love & Other Drugs have in Germany?

Love & Other Drugs has an estimated audience of 263,206 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Love & Other Drugs viewers?

82.1% of Love & Other Drugs fans are female, 17.9% are male, with an average age of 41.0 years.

03

Which brands do Love & Other Drugs fans like most?

Love & Other Drugs fans show strongest brand affinity for Michael Cera (165.34×), Midnight in Paris (142.4×), and One Tree Hill (TV series) (49.54×) over the country average.

04

Where do Love & Other Drugs fans live in Germany?

Love & Other Drugs fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Love & Other Drugs fans also like?

Beyond Love & Other Drugs itself, the audience over-indexes on Midnight in Paris (142.4×), One Tree Hill (TV series) (49.54×), Big Fish (95.22×), and Phineas and Ferb (57.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Love & Other Drugs audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Love & Other Drugs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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