Love & Other Drugs Audience in United States
Love & Other Drugs has an estimated audience of 656,502 people in United States. 79.0% are female, 21.0% are male, average age 45.4. Top brand affinities: Home equity, Zagreb, College of the Holy Cross, Throne of Glass, The Halal Guys.
Top brand affinities include Home equity, Zagreb, College of the Holy Cross, with strongest over-indexing on Home equity (14.98× the country average). Demographically, the Love & Other Drugs audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Tradition, Risk Appetite.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Love & Other Drugs fans
| Metric | Value |
|---|---|
| Female | 79.0% |
| Male | 21.0% |
| Average age | 45.4 |
| Estimated audience size | 656,502 |
Audience persona
The typical Love & Other Drugs fan in United States is more female, around 45.4 years old, with strong Tradition tendencies and a notable affinity for Home equity.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 14.98× | Home & Garden |
| Zagreb | 52.5× | Travel & Leisure |
| College of the Holy Cross | 29.82× | Business & Career |
| Throne of Glass | 13.14× | Literature |
| The Halal Guys | 11.51× | Food & Beverages |
| Dog breed | 1.73× | Pets & Animals |
| Chromebook | 6.47× | Technology & Electronics |
| Johns Hopkins School of Nursing | 15.1× | Business & Career |
| Grace Slick | 9.15× | Music & Radio |
| Guayas Province | 32.58× | Travel & Leisure |
| Harvey Mudd College | 21.36× | Business & Career |
| Whataburger | 1.52× | Food & Beverages |
| Guelaguetza | 7.84× | Arts & Culture |
| Kaytee | 22.67× | Pets & Animals |
| Nebraska Cornhuskers football | 2.83× | Sports |
| Buenavista (Madrid) | 6.97× | Travel & Leisure |
| Jason Garrett | 9.86× | Sports |
| Mortgage insurance | 3.33× | Business & Career |
| The Nice Guys | 5.12× | Movies & TV |
| Home staging | 3.26× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.29 |
| Risk Appetite | THRILL | 1.36 |
| Design Affinity | PREMIUM | 1.32 |
| Community Orientation | OPEN | 1.3 |
| Indulgence | JOY | 1.3 |
| LGBTQ+ Identity | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| India | 6.8% |
| United Kingdom | 3.9% |
See Love & Other Drugs audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Love & Other Drugs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.