Love & Other Drugs Audience in United States

Love & Other Drugs has an estimated audience of 656,502 people in United States. 79.0% are female, 21.0% are male, average age 45.4. Top brand affinities: Eyes Wide Shut, La La Land (film), Good Will Hunting, The Lobster, Punch-Drunk Love.

Top brand affinities include Eyes Wide Shut, La La Land (film), Good Will Hunting, with strongest over-indexing on Eyes Wide Shut (70.43× the country average). Demographically, the Love & Other Drugs audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Tradition, Risk Appetite.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Love & Other Drugs fans

Demographic split for Love & Other Drugs audience in United States
MetricValue
Female79.0%
Male21.0%
Average age45.4
Estimated audience size656,502

Audience persona

The typical Love & Other Drugs fan in United States is more female, around 45.4 years old, with strong Tradition tendencies and a notable affinity for Eyes Wide Shut.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Love & Other Drugs audience
BrandAffinityCategory
Eyes Wide Shut70.43×Movies & TV
La La Land (film)44.02×Movies & TV
Good Will Hunting51.9×Movies & TV
The Lobster84.78×Movies & TV
Punch-Drunk Love83.82×Movies & TV
Bride Wars100.25×Movies & TV
Brokeback Mountain32.58×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Love Actually31.92×Movies & TV
Revenge (TV series)28.3×Movies & TV
Forgetting Sarah Marshall49.04×Movies & TV
Descendants (2015 film)31.1×Movies & TV
Big Fish39.15×Movies & TV
Eat Pray Love52.5×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
The Holiday16.57×Movies & TV
Donnie Darko22.11×Movies & TV
Isla Fisher20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Love & Other Drugs audience
TraitClusterScore
TraditionCONSERVATISM2.29
Risk AppetiteTHRILL1.36
Design AffinityPREMIUM1.32
Community OrientationOPEN1.3
IndulgenceJOY1.3
LGBTQ+ IdentityOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Love & Other Drugs
CountryShare
United States15.7%
India6.8%
United Kingdom3.9%

See Love & Other Drugs audiences in other countries

More Movies & TV audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Love & Other Drugs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.