A data profile of the people who buy, follow and care about Love & Other Drugs in United States — modelled from more than twelve digital signal sources. Love & Other Drugs has an estimated audience of 1,395,334 people in United States.
The average Love & Other Drugs fan in United States is 45.4 years old, more female, and lives primarily in New Jersey.
The audience is concentrated in New Jersey, Ohio, Georgia.
Top brand affinities include Punch-Drunk Love, Good Will Hunting, La La Land (film), with strongest over-indexing on Punch-Drunk Love (208.22× the country average).
Demographically, the Love & Other Drugs audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical Love & Other Drugs fan in United States is more female, around 45.4 years old, with strong Tradition tendencies and a notable affinity for Punch-Drunk Love.
The key figures that characterise the Love & Other Drugs profile in United States.
79.0% are female, 21.0% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 79.0% |
| Male | 21.0% |
| Average age | 45.4 |
| Estimated audience size | 1,395,334 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 33% |
of the worldwide Love & Other Drugs audience comes from United States.
| Country | Share |
|---|---|
| United States | 19.9% |
| India | 8.3% |
| United Kingdom | 4.7% |
Where the Love & Other Drugs audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Jersey | ~40K | 1.17× | |
| 02 | Arizona | ~30K | 1.15× | |
| 03 | Connecticut | ~20K | 1.10× | |
| 04 | Montana | ~4K | 1.07× | |
| 05 | South Dakota | ~3K | 1.07× | |
| 06 | North Dakota | ~3K | 1.05× | |
| 07 | Wyoming | ~2K | 1.05× | |
| 08 | Nebraska | ~7K | 1.03× | |
| 09 | Washington | ~30K | 1.02× | |
| 10 | Wisconsin | ~20K | 1.00× | |
| 11 | Kentucky | ~20K | 0.99× | |
| 12 | Oregon | ~20K | 0.99× | |
| 13 | Oklahoma | ~20K | 0.99× | |
| 14 | Michigan | ~40K | 0.98× | |
| 15 | Nevada | ~10K | 0.98× | |
| 16 | Arkansas | ~10K | 0.98× | |
| 17 | Minnesota | ~20K | 0.97× | |
| 18 | Hawaii | ~6K | 0.97× | |
| 19 | Ohio | ~40K | 0.96× | |
| 20 | Georgia | ~40K | 0.94× | |
| 21 | Mississippi | ~10K | 0.90× | |
| 22 | Maryland | ~20K | 0.89× | |
| 23 | Delaware | ~4K | 0.89× | |
| 24 | Louisiana | ~20K | 0.86× |
The strongest cross-interests of the Love & Other Drugs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Punch-Drunk Love | Movies & TV | 208.22× | ||
| 02 | The Lobster | Movies & TV | 96.44× | ||
| 03 | Silver Linings Playbook | Movies & TV | 88.96× | ||
| 04 | Bride Wars | Movies & TV | 84.36× | ||
| 05 | Good Will Hunting | Movies & TV | 75.55× | ||
| 06 | Ed Helms | Movies & TV | 64.87× | ||
| 07 | Eyes Wide Shut | Movies & TV | 60.38× | ||
| 08 | La La Land (film) | Movies & TV | 48.86× | ||
| 09 | Eat Pray Love | Movies & TV | 45.44× | ||
| 10 | Love Actually | Movies & TV | 42.68× | ||
| 11 | Brokeback Mountain | Movies & TV | 38.88× | ||
| 12 | Sleepless in Seattle | Movies & TV | 33.41× | ||
| 13 | Revenge (TV series) | Movies & TV | 25.36× | ||
| 14 | Donnie Darko | Movies & TV | 25.10× | ||
| 15 | Descendants (2015 film) | Movies & TV | 24.19× | ||
| 16 | Isla Fisher | Movies & TV | 20.00× | ||
| 17 | Dennis Quaid | Movies & TV | 16.80× | ||
| 18 | George Clooney | Movies & TV | 14.03× | ||
| 19 | Anne Hathaway | Movies & TV | 13.63× | ||
| 20 | Diane Keaton | Movies & TV | 7.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.35× | |
| Spirituality | BALANCE | 1.58× | |
| Convenience Orientation | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Pet Ownership | JOY | 0.88× | |
| DIY Mentality | THRILL | 0.91× |
Love & Other Drugs has an estimated audience of 1,395,334 people in United States, concentrated in New Jersey and Ohio.
79.0% of Love & Other Drugs fans are female, 21.0% are male, with an average age of 45.4 years.
Love & Other Drugs fans show strongest brand affinity for Punch-Drunk Love (208.22×), Good Will Hunting (75.55×), and La La Land (film) (48.86×) over the country average.
Love & Other Drugs fans in United States are most concentrated in New Jersey (reach ~40K), Ohio (reach ~40K), and Georgia (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Love & Other Drugs itself, the audience over-indexes on Good Will Hunting (75.55×), La La Land (film) (48.86×), Eyes Wide Shut (60.38×), and Silver Linings Playbook (88.96×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Love & Other Drugs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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