Love & Other Drugs Audience in United States
Love & Other Drugs has an estimated audience of 656,502 people in United States. 79.0% are female, 21.0% are male, average age 45.4. Top brand affinities: Eyes Wide Shut, La La Land (film), Good Will Hunting, The Lobster, Punch-Drunk Love.
Top brand affinities include Eyes Wide Shut, La La Land (film), Good Will Hunting, with strongest over-indexing on Eyes Wide Shut (70.43× the country average). Demographically, the Love & Other Drugs audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Tradition, Risk Appetite.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Love & Other Drugs fans
| Metric | Value |
|---|---|
| Female | 79.0% |
| Male | 21.0% |
| Average age | 45.4 |
| Estimated audience size | 656,502 |
Audience persona
The typical Love & Other Drugs fan in United States is more female, around 45.4 years old, with strong Tradition tendencies and a notable affinity for Eyes Wide Shut.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eyes Wide Shut | 70.43× | Movies & TV |
| La La Land (film) | 44.02× | Movies & TV |
| Good Will Hunting | 51.9× | Movies & TV |
| The Lobster | 84.78× | Movies & TV |
| Punch-Drunk Love | 83.82× | Movies & TV |
| Bride Wars | 100.25× | Movies & TV |
| Brokeback Mountain | 32.58× | Movies & TV |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Love Actually | 31.92× | Movies & TV |
| Revenge (TV series) | 28.3× | Movies & TV |
| Forgetting Sarah Marshall | 49.04× | Movies & TV |
| Descendants (2015 film) | 31.1× | Movies & TV |
| Big Fish | 39.15× | Movies & TV |
| Eat Pray Love | 52.5× | Movies & TV |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| The Holiday | 16.57× | Movies & TV |
| Donnie Darko | 22.11× | Movies & TV |
| Isla Fisher | 20× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.29 |
| Risk Appetite | THRILL | 1.36 |
| Design Affinity | PREMIUM | 1.32 |
| Community Orientation | OPEN | 1.3 |
| Indulgence | JOY | 1.3 |
| LGBTQ+ Identity | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| India | 6.8% |
| United Kingdom | 3.9% |
See Love & Other Drugs audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Love & Other Drugs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.