Rascasse Audience Intelligence

The Lobster Audience in United States

A data profile of the people who buy, follow and care about The Lobster in United States — modelled from more than twelve digital signal sources. The Lobster has an estimated audience of 840,609 people in United States.

#2182among Movie / TV Show / Series in United States#4917in Movies & TV

The average The Lobster fan in United States is 37.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Obsessed (2009 film), Yorgos Lanthimos, One Day (2011 film), with strongest over-indexing on Obsessed (2009 film) (98.59× the country average).

Demographically, the The Lobster audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Design Affinity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Lobster fan in United States is more female, around 37.0 years old, with strong Design Affinity tendencies and a notable affinity for Obsessed (2009 film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Lobster profile in United States.

Audience size
841K
in United States
Gender
61.1%♀
38.9% male
Age
37.0
average years
Country rank
#26578
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Lobster viewers

61.1% are female, 38.9% are male, average age 37.0.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for The Lobster audience in United States
MetricValue
Female61.1%
Male38.9%
Average age37.0
Estimated audience size840,609
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the The Lobster audience in United States
Age bracketShare%
16-1920%
20-2925%
30-3922%
40-4919%
50+14%
Fig. 04

Worldwide distribution

34.3%

of the worldwide The Lobster audience comes from United States.

Worldwide audience distribution share by country for The Lobster
CountryShare
United States34.3%
Italy7.9%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Lobster audience in United States is strongest.

Fig. 05

Top regions by affinity

The Lobster fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.85×
02Massachusetts~30K1.68×
03Washington, District of Columbia~4K1.58×
04Oregon~10K1.57×
05Washington~20K1.44×
06New York~60K1.39×
07Vermont~2K1.39×
08Maine~4K1.30×
09Colorado~20K1.26×
10Rhode Island~3K1.20×
11Utah~8K1.14×
12Illinois~30K1.13×
13Connecticut~9K1.13×
14New Hampshire~4K1.11×
15Montana~2K1.08×
16Pennsylvania~30K1.04×
17Minnesota~10K1.04×
18Alaska~2K1.03×
19New Jersey~20K0.98×
20Virginia~20K0.98×
21Arizona~20K0.98×
22Wisconsin~10K0.98×
23Idaho~4K0.97×
24Missouri~10K0.93×
25New Mexico~4K0.93×
26Michigan~20K0.92×
27Maryland~10K0.92×
28Ohio~20K0.90×
29Kansas~6K0.90×
30Nevada~7K0.89×
31Nebraska~3K0.87×
32Hawaii~3K0.87×
33Texas~60K0.86×
34North Carolina~20K0.86×
35Indiana~10K0.84×
36Oklahoma~7K0.84×
37Florida~40K0.83×
38Georgia~20K0.83×
39Tennessee~10K0.83×
40Iowa~5K0.82×
41Kentucky~8K0.81×
42North Dakota~1K0.81×
43Delaware~2K0.80×
44Arkansas~5K0.78×
45West Virginia~3K0.78×
46Louisiana~8K0.76×
47South Dakota~1K0.75×
48South Carolina~9K0.73×
49Alabama~8K0.68×
50Mississippi~4K0.61×
Fig. 06

Affinity by region

Affinity by region — The Lobster, United States
0.61×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Lobster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Lobster audience
#·InterestCategoryAffinity×
01ExelonHome & Garden478.65×
02IncendiesMovies & TV332.47×
03Jeffrey Wright (actor)Movies & TV258.19×
04Nick FrostMovies & TV251.03×
05Yorgos LanthimosMovies & TV249.83×
06Edgar WrightMovies & TV194.77×
07Noah BaumbachMovies & TV193.37×
08Mark DuplassMovies & TV180.59×
09One Day (2011 film)Movies & TV162.37×
10Punch-Drunk LoveMovies & TV154.92×
11Melancholia (2011 film)Movies & TV151.66×
12The Master (2012 film)Movies & TV149.91×
13One Flew Over the Cuckoo's Nest (film)Movies & TV143.56×
14BoratMovies & TV137.63×
15Willem DafoeMovies & TV132.26×
16Fantastic Mr. Fox (film)Movies & TV128.18×
17Minnie DriverMovies & TV119.82×
18Jason SchwartzmanMovies & TV118.15×
19Paul Thomas AndersonMovies & TV109.11×
20Obsessed (2009 film)Movies & TV98.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Lobster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Lobster audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.72×
SpiritualityBALANCE2.59×
MindfulnessBALANCE1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Lobster audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.17×
Pet OwnershipJOY1.21×
Healthy LifestyleBALANCE1.23×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Lobster have in United States?

The Lobster has an estimated audience of 840,609 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Lobster viewers?

61.1% of The Lobster fans are female, 38.9% are male, with an average age of 37.0 years.

03

Which brands do The Lobster fans like most?

The Lobster fans show strongest brand affinity for Obsessed (2009 film) (98.59×), Yorgos Lanthimos (249.83×), and One Day (2011 film) (162.37×) over the country average.

04

Where do The Lobster fans live in United States?

The Lobster fans in United States are most concentrated in California (reach ~200K), New York (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do The Lobster fans also like?

Beyond The Lobster itself, the audience over-indexes on Yorgos Lanthimos (249.83×), One Day (2011 film) (162.37×), Incendies (332.47×), and The Master (2012 film) (149.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Lobster audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Lobster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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