The Lobster Audience in United States

The Lobster logo

The Lobster has an estimated audience of 799,890 people in United States. 61.1% are female, 38.9% are male, average age 37.0. Top regions: California, New York, Texas. Top brand affinities: One Day (2011 film), Incendies, Nick Frost, Jeffrey Wright (actor), The Master (2012 film).

The average The Lobster fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include One Day (2011 film), Incendies, Nick Frost, with strongest over-indexing on One Day (2011 film) (162.37× the country average). Demographically, the The Lobster audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Risk Appetite, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Lobster fans

Demographic split for The Lobster audience in United States
MetricValue
Female61.1%
Male38.9%
Average age37.0
Estimated audience size799,890

Audience persona

The typical The Lobster fan in United States is more female, around 37.0 years old, with strong Risk Appetite tendencies and a notable affinity for One Day (2011 film).

Top regions in United States

Top regions ranked by reach for The Lobster in United States
RegionReachAffinity
California154,3781.76×
New York65,6021.47×
Texas63,8370.93×
Florida47,1090.87×
Illinois31,3101.17×
Pennsylvania28,2481.05×
Massachusetts27,2691.73×
Washington23,6801.48×
Ohio22,2060.9×
North Carolina21,8360.91×
Georgia21,5050.87×
New Jersey19,9830.98×
Virginia19,7551.01×
Michigan19,5240.93×
Arizona16,7491.03×
Colorado16,3621.3×
Oregon14,4701.58×
Tennessee13,1570.82×
Indiana12,7520.87×
Maryland12,6190.92×
Wisconsin11,7800.98×
Minnesota11,6881.02×
Missouri11,6810.91×
Connecticut9,0571.13×
South Carolina8,8640.74×
Utah8,8091.23×
Kentucky8,1290.81×
Louisiana7,8580.76×
Oklahoma7,4980.84×
Alabama7,2950.65×
Nevada7,2460.94×
Kansas5,4220.86×
Iowa5,2210.79×
Arkansas5,0710.77×
Idaho3,9700.99×
Washington, District of Columbia3,9161.63×
Maine3,7531.31×
New Mexico3,5890.89×
Mississippi3,5390.54×
New Hampshire3,4811.1×
Nebraska3,2850.82×
Rhode Island3,0031.18×
Hawaii2,8760.84×
West Virginia2,4770.66×
Montana2,4091.09×
Vermont1,8441.31×
Alaska1,6490.96×
Delaware1,5850.72×
North Dakota1,1640.71×
South Dakota1,1340.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Lobster audience
BrandAffinityCategory
One Day (2011 film)162.37×Movies & TV
Incendies332.47×Movies & TV
Nick Frost251.03×Movies & TV
Jeffrey Wright (actor)258.19×Movies & TV
The Master (2012 film)149.91×Movies & TV
Yorgos Lanthimos249.83×Movies & TV
Willem Dafoe132.26×Movies & TV
Exelon478.65×Home & Garden
Obsessed (2009 film)98.59×Movies & TV
Paul Thomas Anderson109.11×Movies & TV
Mark Duplass180.59×Movies & TV
Minnie Driver119.82×Movies & TV
Borat137.63×Movies & TV
Fantastic Mr. Fox (film)128.18×Movies & TV
Edgar Wright194.77×Movies & TV
One Flew Over the Cuckoo's Nest (film)143.56×Movies & TV
Jason Schwartzman118.15×Movies & TV
Melancholia (2011 film)151.66×Movies & TV
Punch-Drunk Love154.92×Movies & TV
Away We Go390.97×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Lobster audience
TraitClusterScore
Risk AppetiteTHRILL2.09
IndulgenceJOY2.08
Urban LifestyleOPEN1.79
Design AffinityPREMIUM1.73
Sports ActivityPOWER1.69
Healthy LifestyleBALANCE1.58

Worldwide distribution

Worldwide audience distribution share by country for The Lobster
CountryShare
United States33.7%
Italy8.1%
India6.4%

See The Lobster audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Lobster have in United States?

The Lobster has an estimated audience of 799,890 people in United States, concentrated in California and New York.

What is the gender split and age of The Lobster fans?

61.1% of The Lobster fans are female, 38.9% are male, with an average age of 37.0 years.

Which brands do The Lobster fans like most?

The Lobster fans show strongest brand affinity for One Day (2011 film) (162.37×), Incendies (332.47×), and Nick Frost (251.03×) over the country average.

Where do The Lobster fans live in United States?

The Lobster fans in United States are most concentrated in California (reach 154,378), New York (reach 65,602), and Texas (reach 63,837). These three regions account for the largest share of the active audience.

What other brands do The Lobster fans also like?

Beyond The Lobster itself, the audience over-indexes on Incendies (332.47×), Nick Frost (251.03×), Jeffrey Wright (actor) (258.19×), and The Master (2012 film) (149.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Lobster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.