The Master (2012 film) Audience in United States

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The Master (2012 film) has an estimated audience of 3,867,078 people in United States. 54.0% are female, 46.0% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Home construction, Oracle Certification Program, Klingspor's Woodworking Shop, Cleveland Institute of Art.

The average The Master (2012 film) fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Home construction, Oracle Certification Program, with strongest over-indexing on Home equity (9.64× the country average). Demographically, the The Master (2012 film) audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Master (2012 film) fans

Demographic split for The Master (2012 film) audience in United States
MetricValue
Female54.0%
Male46.0%
Average age42.5
Estimated audience size3,867,078

Audience persona

The typical The Master (2012 film) fan in United States is balanced, around 42.5 years old, with strong Mindfulness tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for The Master (2012 film) in United States
RegionReachAffinity
California292,5170.69×
Texas263,5160.79×
Florida238,8900.91×
New York192,5260.89×
North Carolina149,7101.29×
Ohio149,3551.25×
Michigan147,2421.46×
Pennsylvania145,3131.12×
Illinois138,6391.08×
Georgia131,6371.1×
Massachusetts107,3871.41×
Virginia93,1650.99×
South Carolina91,5401.57×
Tennessee83,5661.08×
Indiana80,5121.14×
New Jersey78,1570.79×
Minnesota72,8401.31×
Colorado71,4841.17×
Arizona67,8120.86×
Wisconsin66,5681.14×
Missouri64,1071.03×
Washington63,0120.81×
Alabama55,9371.04×
Maryland51,3170.77×
Kentucky49,7891.03×
Oregon44,4751×
Louisiana42,5500.85×
Iowa40,4291.27×
Oklahoma38,4320.89×
Utah37,5101.08×
Connecticut33,1110.85×
Kansas32,7191.07×
Mississippi25,8680.81×
Nevada24,1080.64×
Arkansas23,9020.75×
Nebraska23,2171.2×
New Hampshire19,2061.26×
Idaho18,3030.94×
West Virginia15,8910.88×
Maine15,5591.12×
Rhode Island13,8771.13×
Washington, District of Columbia11,6661×
Montana11,1621.04×
New Mexico11,1480.57×
Hawaii10,4430.63×
South Dakota9,6221.08×
North Dakota9,3511.18×
Vermont8,2201.21×
Delaware7,7520.73×
Wyoming4,5960.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Master (2012 film) audience
BrandAffinityCategory
Home equity9.64×Home & Garden
Home construction3.99×Home & Garden
Oracle Certification Program66.49×Technology & Electronics
Klingspor's Woodworking Shop55.3×Shopping
Cleveland Institute of Art62.25×Arts & Culture
Throne of Glass9.72×Literature
Jumia21.38×Fashion & Accessoires
Nebraska Cornhuskers football4.21×Sports
Steampunk5.16×Fashion & Accessoires
Panama3.51×Travel & Leisure
The Legend of Condor Hero32.46×Movies & TV
Monogram3.44×Home & Garden
Whataburger1.54×Food & Beverages
Kurt Hummel28.93×Movies & TV
Gloria6.61×Music & Radio
Jeep FJ74.89×Cars & Mobility
Google Photos1.74×Technology & Electronics
Historic site2.9×Arts & Culture
Pallet racking9.94×Home & Garden
Home staging3.51×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Master (2012 film) audience
TraitClusterScore
MindfulnessBALANCE1.81
Urban LifestyleOPEN1.34
Risk AppetiteTHRILL1.27
Social Media UsageJOY1.24
SpiritualityBALANCE1.2
IndulgenceJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for The Master (2012 film)
CountryShare
United States45.4%
United Kingdom12.6%
Canada5.0%

See The Master (2012 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Master (2012 film) have in United States?

The Master (2012 film) has an estimated audience of 3,867,078 people in United States, concentrated in California and Texas.

What is the gender split and age of The Master (2012 film) fans?

54.0% of The Master (2012 film) fans are female, 46.0% are male, with an average age of 42.5 years.

Which brands do The Master (2012 film) fans like most?

The Master (2012 film) fans show strongest brand affinity for Home equity (9.64×), Home construction (3.99×), and Oracle Certification Program (66.49×) over the country average.

Where do The Master (2012 film) fans live in United States?

The Master (2012 film) fans in United States are most concentrated in California (reach 292,517), Texas (reach 263,516), and Florida (reach 238,890). These three regions account for the largest share of the active audience.

What other brands do The Master (2012 film) fans also like?

Beyond The Master (2012 film) itself, the audience over-indexes on Home construction (3.99×), Oracle Certification Program (66.49×), Klingspor's Woodworking Shop (55.3×), and Cleveland Institute of Art (62.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Master (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.