Rascasse Audience Intelligence

The Master (2012 film) Audience in United States

A data profile of the people who buy, follow and care about The Master (2012 film) in United States — modelled from more than twelve digital signal sources. The Master (2012 film) has an estimated audience of 3,979,258 people in United States.

#291among Movie / TV Show / Series in United States#901in Movies & TV

The average The Master (2012 film) fan in United States is 42.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gangs of New York, Eraserhead, The Place Beyond the Pines, with strongest over-indexing on Gangs of New York (204.42× the country average).

Demographically, the The Master (2012 film) audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Master (2012 film) fan in United States is balanced, around 42.5 years old, with strong Mindfulness tendencies and a notable affinity for Gangs of New York.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Master (2012 film) profile in United States.

Audience size
4M
in United States
Gender
54.0%♀
46.0% male
Age
42.5
average years
Country rank
#8082
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Master (2012 film) viewers

54.0% are female, 46.0% are male, average age 42.5.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for The Master (2012 film) audience in United States
MetricValue
Female54.0%
Male46.0%
Average age42.5
Estimated audience size3,979,258
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the The Master (2012 film) audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3918%
40-4922%
50+30%
Fig. 04

Worldwide distribution

45.1%

of the worldwide The Master (2012 film) audience comes from United States.

Worldwide audience distribution share by country for The Master (2012 film)
CountryShare
United States45.1%
United Kingdom12.6%
Canada5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Master (2012 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Master (2012 film) fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~90K1.49×
02Massachusetts~100K1.39×
03Michigan~100K1.36×
04Nebraska~30K1.32×
05New Hampshire~20K1.32×
06Iowa~40K1.31×
07Minnesota~70K1.30×
08North Dakota~10K1.28×
09Ohio~100K1.23×
10Vermont~8K1.23×
11North Carolina~100K1.18×
12Maine~20K1.16×
13South Dakota~10K1.16×
14Wisconsin~70K1.15×
15Indiana~80K1.12×
16Pennsylvania~100K1.10×
17Colorado~70K1.10×
18Rhode Island~10K1.10×
19Montana~10K1.10×
20Tennessee~80K1.09×
21Georgia~100K1.08×
22Kansas~30K1.08×
23Alabama~60K1.06×
24Illinois~100K1.04×
25Missouri~60K1.03×
26West Virginia~20K1.02×
27Oregon~40K1.01×
28Utah~40K1.01×
29Virginia~90K0.97×
30Idaho~20K0.97×
31Kentucky~50K0.96×
32Washington, District of Columbia~10K0.94×
33Florida~200K0.91×
34Oklahoma~40K0.90×
35Louisiana~40K0.88×
36Connecticut~30K0.88×
37Wyoming~5K0.88×
38Arizona~70K0.86×
39New York~200K0.81×
40Washington~60K0.80×
41Mississippi~30K0.80×
42New Jersey~80K0.78×
43Texas~300K0.77×
44Arkansas~20K0.77×
45Delaware~8K0.77×
46Maryland~50K0.74×
47California~300K0.67×
48Nevada~20K0.65×
49Hawaii~10K0.62×
50New Mexico~10K0.61×
Fig. 06

Affinity by region

Affinity by region — The Master (2012 film), United States
0.61×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Master (2012 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Master (2012 film) audience
#·InterestCategoryAffinity×
01Gangs of New YorkMovies & TV204.42×
02The Place Beyond the PinesMovies & TV161.32×
03Noah BaumbachMovies & TV153.52×
04Vicky Cristina BarcelonaMovies & TV151.24×
05The LobsterMovies & TV149.91×
06EraserheadMovies & TV145.49×
07Silver Linings PlaybookMovies & TV111.32×
08A Beautiful Mind (film)Movies & TV88.22×
09Requiem for a DreamMovies & TV86.02×
10RocketManMovies & TV79.85×
11Dead Poets SocietyMovies & TV67.76×
12SuspiriaMovies & TV63.92×
13Luca GuadagninoMovies & TV62.69×
14American Beauty (1999 film)Movies & TV62.55×
15Burn After ReadingMovies & TV61.63×
16Boogie NightsMovies & TV54.99×
17There Will Be BloodMovies & TV51.64×
18Charlie PuthMusic & Radio35.58×
19Joaquin PhoenixMovies & TV23.51×
20Obsessed (2009 film)Movies & TV20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Master (2012 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Master (2012 film) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.86×
SpiritualityBALANCE1.86×
Urban LifestyleOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Master (2012 film) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.61×
SustainabilityBALANCE0.65×
DIY MentalityTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Master (2012 film) have in United States?

The Master (2012 film) has an estimated audience of 3,979,258 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Master (2012 film) viewers?

54.0% of The Master (2012 film) fans are female, 46.0% are male, with an average age of 42.5 years.

03

Which brands do The Master (2012 film) fans like most?

The Master (2012 film) fans show strongest brand affinity for Gangs of New York (204.42×), Eraserhead (145.49×), and The Place Beyond the Pines (161.32×) over the country average.

04

Where do The Master (2012 film) fans live in United States?

The Master (2012 film) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Master (2012 film) fans also like?

Beyond The Master (2012 film) itself, the audience over-indexes on Eraserhead (145.49×), The Place Beyond the Pines (161.32×), Silver Linings Playbook (111.32×), and The Lobster (149.91×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Master (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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