Charlie Puth Audience in United States

Charlie Puth logo

Charlie Puth has an estimated audience of 2,721,835 people in United States. 58.8% are female, 41.2% are male, average age 31.6. Top regions: California, Texas, New York. Top brand affinities: Jvke, UMI, Lauv, Bazzi, Boot Barn.

The average Charlie Puth fan in United States is 31.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jvke, UMI, Lauv, with strongest over-indexing on Jvke (506.99× the country average). Demographically, the Charlie Puth audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Charlie Puth fans

Demographic split for Charlie Puth audience in United States
MetricValue
Female58.8%
Male41.2%
Average age31.6
Estimated audience size2,721,835

Audience persona

The typical Charlie Puth fan in United States is more female, around 31.6 years old, with strong Extroversion tendencies and a notable affinity for Jvke.

Top regions in United States

Top regions ranked by reach for Charlie Puth in United States
RegionReachAffinity
California381,6411.28×
Texas220,0010.94×
New York190,6121.25×
Florida176,3220.96×
Illinois97,8421.08×
Pennsylvania97,0591.06×
New Jersey89,7711.3×
Ohio81,5310.97×
North Carolina79,9440.98×
Georgia75,8070.9×
Virginia71,8601.08×
Washington69,9611.28×
Michigan68,1640.96×
Massachusetts67,6251.26×
Arizona56,7911.02×
Tennessee55,1041.01×
Indiana49,6941×
Maryland46,5110.99×
Missouri46,1291.05×
Colorado45,1981.05×
Wisconsin42,7311.04×
Minnesota42,6861.09×
Oregon35,8671.15×
South Carolina34,9430.85×
Utah32,4381.33×
Alabama31,6070.83×
Connecticut31,3361.15×
Louisiana30,8690.88×
Kentucky30,5720.9×
Oklahoma28,5570.94×
Nevada23,7340.9×
Kansas21,3681×
Arkansas20,2080.9×
Iowa19,7310.88×
Mississippi16,1190.72×
Idaho15,4341.13×
Nebraska12,1480.89×
Hawaii11,6901×
Washington, District of Columbia10,8291.32×
New Mexico10,8150.79×
New Hampshire10,6270.99×
Maine10,1671.04×
West Virginia9,8450.78×
Delaware8,5001.13×
Rhode Island8,3520.96×
Montana6,7350.89×
Alaska4,8290.83×
Vermont4,8061.01×
South Dakota4,7460.75×
North Dakota4,4030.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Charlie Puth audience
BrandAffinityCategory
Jvke506.99×Music & Radio
UMI312.74×Music & Radio
Lauv724.64×Music & Radio
Bazzi624.36×Music & Radio
Boot Barn50.91×Fashion & Accessoires
A. J. McLean163.41×Music & Radio
Chris Rea153.06×Music & Radio
Alison Moyet258.49×Music & Radio
Nick Carter (musician)82.17×Music & Radio
BoyWithUke137.13×Music & Radio
Spencer Sutherland294.81×Music & Radio
Rosie O'Donnell37.42×Movies & TV
Zaz (singer)271.42×Music & Radio
The Master (2012 film)35.58×Movies & TV
Country Concert170.11×
The Loved Ones110.06×Movies & TV
Chicago Med45.07×Movies & TV
Ronnie Dunn82.68×Music & Radio
Stephen Sanchez78.35×Music & Radio
Talos116.25×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Charlie Puth audience
TraitClusterScore
ExtroversionTHRILL1.45
Early Adopter MentalityPOWER1.25
Social Media UsageJOY1.21
LGBTQ+ IdentityOPEN1.17
SustainabilityBALANCE1.12
Pet OwnershipJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Charlie Puth
CountryShare
United States45.9%
China5.7%
Canada4.4%

See Charlie Puth audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Charlie Puth have in United States?

Charlie Puth has an estimated audience of 2,721,835 people in United States, concentrated in California and Texas.

What is the gender split and age of Charlie Puth fans?

58.8% of Charlie Puth fans are female, 41.2% are male, with an average age of 31.6 years.

Which brands do Charlie Puth fans like most?

Charlie Puth fans show strongest brand affinity for Jvke (506.99×), UMI (312.74×), and Lauv (724.64×) over the country average.

Where do Charlie Puth fans live in United States?

Charlie Puth fans in United States are most concentrated in California (reach 381,641), Texas (reach 220,001), and New York (reach 190,612). These three regions account for the largest share of the active audience.

What other brands do Charlie Puth fans also like?

Beyond Charlie Puth itself, the audience over-indexes on UMI (312.74×), Lauv (724.64×), Bazzi (624.36×), and Boot Barn (50.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Charlie Puth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.