Rascasse Audience Intelligence

Charlie Puth Audience in United States

A data profile of the people who buy, follow and care about Charlie Puth in United States — modelled from more than twelve digital signal sources. Charlie Puth has an estimated audience of 3,071,076 people in United States.

#51among Pop in United States#1520among Person in United States#1021in Music & Radio

The average Charlie Puth fan in United States is 31.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jvke, UMI, Lauv, with strongest over-indexing on Jvke (506.99× the country average).

Demographically, the Charlie Puth audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Charlie Puth fan in United States is more female, around 31.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Jvke.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charlie Puth profile in United States.

Audience size
3.1M
in United States
Gender
58.8%♀
41.2% male
Age
31.6
average years
Country rank
#10094
Person in United States
Fig. 01

Search interest · 12-month trend

+122%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charlie Puth fans

58.8% are female, 41.2% are male, average age 31.6.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Charlie Puth audience in United States
MetricValue
Female58.8%
Male41.2%
Average age31.6
Estimated audience size3,071,076
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Charlie Puth audience in United States
Age bracketShare%
16-1944%
20-2920%
30-3913%
40-4911%
50+12%
Fig. 04

Worldwide distribution

47.7%

of the worldwide Charlie Puth audience comes from United States.

Worldwide audience distribution share by country for Charlie Puth
CountryShare
United States47.7%
China5.2%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charlie Puth audience in United States is strongest.

Fig. 05

Top regions by affinity

Charlie Puth fans by region: top regions in United States
#RegionReachAffinity×
01Washington~70K1.31×
02Utah~30K1.28×
03New Jersey~90K1.26×
04Massachusetts~70K1.24×
05Connecticut~30K1.24×
06Maine~10K1.18×
07Wisconsin~50K1.17×
08Oregon~40K1.14×
09New Hampshire~10K1.14×
10Minnesota~40K1.13×
11Idaho~20K1.13×
12Delaware~8K1.12×
13Kansas~20K1.10×
14California~300K1.09×
15Rhode Island~9K1.08×
16New York~200K1.06×
17Pennsylvania~100K1.06×
18Virginia~70K1.06×
19Washington, District of Columbia~9K1.06×
20Vermont~5K1.05×
21Missouri~40K1.02×
22Colorado~40K1.02×
23North Carolina~80K1.01×
24Tennessee~60K1.01×
25Ohio~80K1.00×
26Michigan~70K1.00×
27Indiana~50K1.00×
28Arizona~50K0.98×
29Nebraska~10K0.97×
30Florida~200K0.96×
31Illinois~90K0.96×
32Montana~7K0.96×
33South Dakota~6K0.96×
34Iowa~20K0.95×
35South Carolina~40K0.94×
36Maryland~40K0.92×
37Kentucky~30K0.92×
38North Dakota~5K0.92×
39Oklahoma~30K0.91×
40Hawaii~10K0.90×
41Arkansas~20K0.88×
42West Virginia~10K0.87×
43Texas~200K0.86×
44Alaska~5K0.85×
45Georgia~70K0.84×
46Nevada~20K0.84×
47Alabama~30K0.79×
48Louisiana~30K0.78×
49New Mexico~10K0.78×
50Mississippi~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Charlie Puth, United States
0.71×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charlie Puth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charlie Puth audience
#·InterestCategoryAffinity×
01LauvMusic & Radio724.64×
02BazziMusic & Radio624.36×
03JvkeMusic & Radio506.99×
04UMIMusic & Radio312.74×
05Spencer SutherlandMusic & Radio294.81×
06Zaz (singer)Music & Radio271.42×
07Alison MoyetMusic & Radio258.49×
08Country ConcertEvent170.11×
09A. J. McLeanMusic & Radio163.41×
10Chris ReaMusic & Radio153.06×
11BoyWithUkeMusic & Radio137.13×
12The Sims FreePlayGames90.31×
13Ronnie DunnMusic & Radio82.68×
14Nick Carter (musician)Music & Radio82.17×
15Peabo BrysonMusic & Radio68.14×
16Boot BarnFashion & Accessoires50.91×
17The WildMovies & TV47.04×
18Chicago MedMovies & TV45.07×
19Rosie O'DonnellMovies & TV37.42×
20The Master (2012 film)Movies & TV35.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charlie Puth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charlie Puth audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.02×
SustainabilityBALANCE1.64×
Luxury OrientationPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charlie Puth audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.81×
Convenience OrientationPREMIUM0.82×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Charlie Puth have in United States?

Charlie Puth has an estimated audience of 3,071,076 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Charlie Puth fans?

58.8% of Charlie Puth fans are female, 41.2% are male, with an average age of 31.6 years.

03

Which brands do Charlie Puth fans like most?

Charlie Puth fans show strongest brand affinity for Jvke (506.99×), UMI (312.74×), and Lauv (724.64×) over the country average.

04

Where do Charlie Puth fans live in United States?

Charlie Puth fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Charlie Puth fans also like?

Beyond Charlie Puth itself, the audience over-indexes on UMI (312.74×), Lauv (724.64×), Bazzi (624.36×), and Boot Barn (50.91×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Charlie Puth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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