Rascasse Audience Intelligence

Lauv Audience in United States

Lauv has an estimated audience of 177K people in United States.

#1183among Singer-songwriter in United States
#15712among people in United States#9187in Music & Radio

The average Lauv fan in United States is 30.8 years old, more female, and lives primarily in California.

Its fans are 7.0 years younger than the group average of 37.8.

Women make up 55.8% of the fan base, 2.1 percentage points fewer than the group average.

Compared with the other 7686 objects in Singer-songwriter, Lauv fans stand out for their interest in Charlie Puth, La Scala and Exploding Kittens.

Interest is seasonal: June, August and September account for 36% of the year's searches, March is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include Charlie Puth, La Scala, Exploding Kittens, with strongest over-indexing on Charlie Puth (724.64× the country average).

Demographically, the Lauv audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

The typical Lauv fan in United States is more female, around 30.8 years old, with strong Extroversion tendencies and a notable affinity for Charlie Puth.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
177K
in United States
Gender
55.8%♀
44.2% male
Age
30.8
average years
Country rank
#62176
among all objects in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Lauv fans

55.8% are female, 44.2% are male, average age 30.8.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Lauv audience in United States
MetricValue
Female55.8%
Male44.2%
Average age30.8
Estimated audience size177K
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Lauv audience in United States
Age bracketShare%
16-2446%
25-3422%
35-4414%
45-5410%
55+8%
Fig. 04

Worldwide distribution

40.9%

of the worldwide Lauv audience comes from United States.

Worldwide audience distribution share by country for Lauv
CountryShare
United States40.9%
Japan10.8%
Indonesia8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Lauv fans by region: top regions in United States
#RegionReachAffinity×
01California~40K1.73×
02Nevada~3K1.57×
03Massachusetts~5K1.44×
04Washington, District of Columbia<1K1.32×
05Utah~2K1.31×
06Virginia~6K1.30×
07Connecticut~2K1.30×
08New York~10K1.23×
09Washington~5K1.20×
10Hawaii<1K1.19×
11Colorado~4K1.18×
12Pennsylvania~8K1.17×
13Wyoming<1K1.14×
14Illinois~8K1.13×
15New Jersey~5K1.10×
16North Carolina~6K1.09×
17Maryland~3K1.07×
18Oregon~2K1.04×
19Texas~10K1.02×
20Arizona~4K1.02×
21Michigan~5K1.01×
22Georgia~6K1.00×
23Delaware<1K0.99×
24Idaho<1K0.97×
25Tennessee~4K0.96×
26Minnesota~3K0.96×
27New Hampshire<1K0.96×
28Alaska<1K0.96×
29Maine<1K0.94×
30Rhode Island<1K0.94×
31North Dakota<1K0.94×
32Vermont<1K0.94×
33South Dakota<1K0.93×
34Oklahoma~2K0.92×
35Montana<1K0.91×
36New Mexico~1K0.90×
37Nebraska<1K0.90×
38Wisconsin~3K0.89×
39Arkansas~1K0.89×
40Kansas~1K0.89×
41Iowa~1K0.88×
42Missouri~3K0.87×
43Ohio~5K0.85×
44Mississippi~1K0.85×
45Louisiana~2K0.84×
46South Carolina~2K0.82×
47Alabama~2K0.82×
48Kentucky~2K0.82×
49Florida~9K0.79×
Fig. 06

Affinity by region

Affinity by region — Lauv, United States
0.79×1.00×1.73×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Lauv audience vs. the country average
#·InterestCategoryAffinity×
01Charlie PuthMusic & Radio724.64×
02La ScalaArts & Culture62.66×
03Exploding KittensGames43.45×
04Zedd (musician)Music & Radio32.79×
05Fifth HarmonyMusic & Radio30.65×
06Chicago MedMovies & TV29.07×
07james arthurMusic & Radio27.64×
08Alan Walker (DJ)Music & Radio22.03×
09NamecheapTechnology & Electronics19.85×
10Ice-TMusic & Radio14.65×
11Christopher MeloniMovies & TV14.63×
12Niall HoranMusic & Radio12.79×
13Bella ThorneMovies & TV9.90×
14Teyana TaylorMovies & TV8.53×
15Bruno MarsMusic & Radio5.04×
16City BankBusiness & Career4.09×
17Google FlightsTravel & Leisure3.81×
18Sabrina CarpenterMusic & Radio3.42×
19Ariana GrandeMusic & Radio3.21×
20Britney SpearsMusic & Radio2.76×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Lauv audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Lauv audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.29×
Early Adopter MentalityPOWER1.16×
PatriotismCONSERVATISM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Lauv audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.68×
Family OrientationCONSERVATISM0.78×
Quality AwarenessPREMIUM0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Lauv over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/lauv-10025136” · Methodology