Rascasse Audience Intelligence

Lauv Audience in United States

A data profile of the people who buy, follow and care about Lauv in United States — modelled from more than twelve digital signal sources. Lauv has an estimated audience of 176,985 people in United States.

#1439among Singer-songwriter in United States#16467among Person in United States#9931in Music & Radio

The average Lauv fan in United States is 30.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Charlie Puth, Chicago Med, Fifth Harmony, with strongest over-indexing on Charlie Puth (724.64× the country average).

Demographically, the Lauv audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

The typical Lauv fan in United States is more female, around 30.1 years old, with strong Extroversion tendencies and a notable affinity for Charlie Puth.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Lauv profile in United States.

Audience size
177K
in United States
Gender
55.8%♀
44.2% male
Age
30.1
average years
Country rank
#61993
Person in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lauv fans

55.8% are female, 44.2% are male, average age 30.1.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Lauv audience in United States
MetricValue
Female55.8%
Male44.2%
Average age30.1
Estimated audience size176,985
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Lauv audience in United States
Age bracketShare%
16-1946%
20-2922%
30-3914%
40-4910%
50+8%
Fig. 04

Worldwide distribution

40.1%

of the worldwide Lauv audience comes from United States.

Worldwide audience distribution share by country for Lauv
CountryShare
United States40.1%
Japan10.9%
Indonesia8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lauv audience in United States is strongest.

Fig. 05

Top regions by affinity

Lauv fans by region: top regions in United States
#RegionReachAffinity×
01California~30K1.73×
02Nevada~3K1.57×
03Massachusetts~5K1.44×
04Washington, District of Columbia<1K1.32×
05Utah~2K1.31×
06Virginia~6K1.30×
07Connecticut~2K1.30×
08New York~10K1.23×
09Washington~4K1.20×
10Hawaii<1K1.19×
11Colorado~3K1.18×
12Pennsylvania~7K1.17×
13Wyoming<1K1.14×
14Illinois~7K1.13×
15New Jersey~5K1.10×
16North Carolina~6K1.09×
17Maryland~3K1.07×
18Oregon~2K1.04×
19Texas~20K1.02×
20Arizona~4K1.02×
21Michigan~5K1.01×
22Georgia~5K1.00×
23Delaware<1K0.99×
24Idaho<1K0.97×
25Tennessee~3K0.96×
26Minnesota~2K0.96×
27New Hampshire<1K0.96×
28Alaska<1K0.96×
29Maine<1K0.94×
30Rhode Island<1K0.94×
31North Dakota<1K0.94×
32Vermont<1K0.94×
33South Dakota<1K0.93×
34Oklahoma~2K0.92×
35Montana<1K0.91×
36Nebraska<1K0.90×
37New Mexico<1K0.90×
38Wisconsin~2K0.89×
39Arkansas~1K0.89×
40Kansas~1K0.89×
41Iowa~1K0.88×
42Missouri~2K0.87×
43Ohio~5K0.85×
44Mississippi~1K0.85×
45Louisiana~2K0.84×
46South Carolina~2K0.82×
47Alabama~2K0.82×
48Kentucky~2K0.82×
49Florida~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Lauv, United States
0.79×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lauv audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lauv audience
#·InterestCategoryAffinity×
01Charlie PuthMusic & Radio724.64×
02La ScalaArts & Culture62.66×
03Exploding KittensGames43.45×
04Zedd (musician)Music & Radio32.79×
05Fifth HarmonyMusic & Radio30.65×
06Chicago MedMovies & TV29.07×
07james arthurMusic & Radio27.64×
08Alan Walker (DJ)Music & Radio22.03×
09NamecheapTechnology & Electronics19.85×
10Ice-TMusic & Radio14.65×
11Christopher MeloniMovies & TV14.63×
12Niall HoranMusic & Radio12.79×
13Bella ThorneMovies & TV9.90×
14Teyana TaylorMovies & TV8.53×
15Bruno MarsMusic & Radio5.04×
16City BankBusiness & Career4.09×
17Google FlightsTravel & Leisure3.81×
18Sabrina CarpenterMusic & Radio3.42×
19Ariana GrandeMusic & Radio3.21×
20Britney SpearsMusic & Radio2.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lauv audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lauv audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.29×
Early Adopter MentalityPOWER1.16×
PatriotismCONSERVATISM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lauv audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.68×
Family OrientationCONSERVATISM0.78×
Quality AwarenessPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lauv have in United States?

Lauv has an estimated audience of 176,985 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lauv fans?

55.8% of Lauv fans are female, 44.2% are male, with an average age of 30.1 years.

03

Which brands do Lauv fans like most?

Lauv fans show strongest brand affinity for Charlie Puth (724.64×), Chicago Med (29.07×), and Fifth Harmony (30.65×) over the country average.

04

Where do Lauv fans live in United States?

Lauv fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Lauv fans also like?

Beyond Lauv itself, the audience over-indexes on Chicago Med (29.07×), Fifth Harmony (30.65×), Exploding Kittens (43.45×), and Zedd (musician) (32.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Lauv audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lauv. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →