Rascasse Audience Intelligence

james arthur Audience in United States

A data profile of the people who buy, follow and care about james arthur in United States — modelled from more than twelve digital signal sources. james arthur has an estimated audience of 324,673 people in United States.

#235among Pop in United States#11577among Person in United States#6745in Music & Radio

The average james arthur fan in United States is 31.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Benson Boone, Niall Horan, Charlie Puth, with strongest over-indexing on Benson Boone (87.73× the country average).

Demographically, the james arthur audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical james arthur fan in United States is balanced, around 31.1 years old, with strong Pet Ownership tendencies and a notable affinity for Benson Boone.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the james arthur profile in United States.

Audience size
325K
in United States
Gender
54.3%♀
45.7% male
Age
31.1
average years
Country rank
#46392
Person in United States
Fig. 01

Search interest · 12-month trend

-70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of james arthur fans

54.3% are female, 45.7% are male, average age 31.1.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for james arthur audience in United States
MetricValue
Female54.3%
Male45.7%
Average age31.1
Estimated audience size324,673
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the james arthur audience in United States
Age bracketShare%
16-1948%
20-2918%
30-3911%
40-4913%
50+11%
Fig. 04

Worldwide distribution

16.1%

of the worldwide james arthur audience comes from United States.

Worldwide audience distribution share by country for james arthur
CountryShare
United Kingdom21.9%
United States16.1%
Brazil6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the james arthur audience in United States is strongest.

Fig. 05

Top regions by affinity

james arthur fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~20K1.36×
02Nebraska~3K1.36×
03Indiana~10K1.32×
04Louisiana~7K1.23×
05Virginia~10K1.20×
06Alabama~7K1.20×
07South Carolina~7K1.15×
08Arkansas~4K1.13×
09Mississippi~4K1.13×
10Missouri~8K1.10×
11Pennsylvania~20K1.09×
12Utah~4K1.09×
13Delaware~1K1.09×
14Ohio~10K1.08×
15North Carolina~10K1.08×
16Florida~30K1.07×
17Tennessee~9K1.07×
18Kentucky~6K1.07×
19Connecticut~4K1.03×
20Michigan~10K1.02×
21Massachusetts~9K1.01×
22Maryland~8K1.01×
23Oklahoma~5K1.01×
24Rhode Island~1K1.01×
25Minnesota~6K1.00×
26Kansas~3K0.99×
27New Jersey~10K0.98×
28Wisconsin~6K0.98×
29Idaho~2K0.98×
30Maine~2K0.98×
31Alaska<1K0.97×
32North Dakota<1K0.96×
33Nevada~4K0.95×
34West Virginia~2K0.95×
35New York~20K0.94×
36New Hampshire~2K0.94×
37Washington, District of Columbia~1K0.94×
38Iowa~3K0.93×
39South Dakota<1K0.93×
40Vermont<1K0.92×
41Illinois~10K0.91×
42Hawaii~2K0.91×
43Washington~8K0.90×
44Montana~1K0.90×
45Texas~30K0.88×
46Oregon~4K0.87×
47Colorado~6K0.86×
48Arizona~7K0.80×
49New Mexico~2K0.80×
50California~40K0.79×
Fig. 06

Affinity by region

Affinity by region — james arthur, United States
0.79×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the james arthur audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for james arthur audience
#·InterestCategoryAffinity×
01Benson BooneMusic & Radio87.73×
02Niall HoranMusic & Radio59.97×
03Charlie PuthMusic & Radio35.39×
04Louis TomlinsonMusic & Radio25.49×
05HalseyMusic & Radio23.37×
065 Seconds of SummerMusic & Radio22.21×
07Bebe RexhaMusic & Radio20.94×
08Sam SmithMusic & Radio18.67×
09Zayn MalikMusic & Radio16.02×
10Twenty One PilotsMusic & Radio15.01×
11Jonas BrothersMusic & Radio13.92×
12Nick JonasMusic & Radio12.45×
13Indie popMusic & Radio6.63×
14Madison BeerMusic & Radio6.23×
15Justin BieberMusic & Radio6.16×
16Sabrina CarpenterMusic & Radio4.11×
17Target CorporationShopping2.94×
18Harry PotterMovies & TV2.64×
19Rock musicMusic & Radio1.89×
20MusicBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the james arthur audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by james arthur audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.50×
SustainabilityBALANCE1.31×
Design AffinityPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by james arthur audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.52×
Convenience OrientationPREMIUM0.54×
Need for SecurityCONSERVATISM0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does james arthur have in United States?

james arthur has an estimated audience of 324,673 people in United States, concentrated in California and Texas.

02

What is the gender split and age of james arthur fans?

54.3% of james arthur fans are female, 45.7% are male, with an average age of 31.1 years.

03

Which brands do james arthur fans like most?

james arthur fans show strongest brand affinity for Benson Boone (87.73×), Niall Horan (59.97×), and Charlie Puth (35.39×) over the country average.

04

Where do james arthur fans live in United States?

james arthur fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do james arthur fans also like?

Beyond james arthur itself, the audience over-indexes on Niall Horan (59.97×), Charlie Puth (35.39×), Halsey (23.37×), and Louis Tomlinson (25.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

See james arthur audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for james arthur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →