Rascasse Audience Intelligence

Nick Jonas Audience in United States

A data profile of the people who buy, follow and care about Nick Jonas in United States — modelled from more than twelve digital signal sources. Nick Jonas has an estimated audience of 4,456,850 people in United States.

#61among Singer-songwriter in United States#854among Person in United States#659in Music & Radio

The average Nick Jonas fan in United States is 33.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Niall Horan, Sabrina Carpenter, Mads Mikkelsen, with strongest over-indexing on Niall Horan (18.06× the country average).

Demographically, the Nick Jonas audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nick Jonas fan in United States is more female, around 33.3 years old, with strong Extroversion tendencies and a notable affinity for Niall Horan.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nick Jonas profile in United States.

Audience size
4.5M
in United States
Gender
60.7%♀
39.3% male
Age
33.3
average years
Country rank
#7344
Person in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nick Jonas fans

60.7% are female, 39.3% are male, average age 33.3.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Nick Jonas audience in United States
MetricValue
Female60.7%
Male39.3%
Average age33.3
Estimated audience size4,456,850
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Nick Jonas audience in United States
Age bracketShare%
16-1938%
20-2921%
30-3915%
40-4914%
50+13%
Fig. 04

Worldwide distribution

38.6%

of the worldwide Nick Jonas audience comes from United States.

Worldwide audience distribution share by country for Nick Jonas
CountryShare
United States38.6%
India13.0%
Brazil4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nick Jonas audience in United States is strongest.

Fig. 05

Top regions by affinity

Nick Jonas fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K1.31×
02Utah~50K1.25×
03New York~300K1.14×
04Arizona~100K1.14×
05Texas~400K1.13×
06California~500K1.12×
07Connecticut~50K1.10×
08Tennessee~90K1.09×
09New Mexico~20K1.09×
10Florida~300K1.07×
11North Carolina~100K1.07×
12Oklahoma~50K1.07×
13Nevada~40K1.07×
14Pennsylvania~200K1.06×
15Arkansas~40K1.06×
16Illinois~200K1.05×
17Georgia~100K1.05×
18Ohio~100K1.04×
19Michigan~100K1.04×
20Virginia~100K1.04×
21Maryland~80K1.04×
22Massachusetts~90K1.03×
23Missouri~70K1.03×
24South Carolina~70K1.03×
25Idaho~20K1.03×
26Hawaii~20K1.03×
27Indiana~80K1.01×
28Kentucky~50K1.01×
29Rhode Island~10K1.01×
30Washington~90K1.00×
31Kansas~30K1.00×
32Delaware~10K1.00×
33New Hampshire~20K0.98×
34Wisconsin~60K0.96×
35Iowa~30K0.96×
36Nebraska~20K0.96×
37Colorado~60K0.95×
38Louisiana~50K0.95×
39Minnesota~60K0.94×
40Oregon~50K0.94×
41Alabama~60K0.92×
42Mississippi~30K0.92×
43West Virginia~20K0.88×
44North Dakota~8K0.87×
45South Dakota~8K0.85×
46Alaska~8K0.84×
47Maine~10K0.83×
48Washington, District of Columbia~10K0.83×
49Montana~10K0.83×
50Vermont~6K0.75×
Fig. 06

Affinity by region

Affinity by region — Nick Jonas, United States
0.75×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nick Jonas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nick Jonas audience
#·InterestCategoryAffinity×
01Niall HoranMusic & Radio18.06×
02Bridgit MendlerMovies & TV15.22×
03Daisy RidleyMovies & TV14.79×
04Kevin JonasMusic & Radio14.18×
05Mads MikkelsenMovies & TV14.14×
06Jonas BrothersMusic & Radio13.69×
07Joe JonasMusic & Radio12.20×
08Zayn MalikMusic & Radio8.96×
09Cynthia ErivoMovies & TV7.57×
10Hailee SteinfeldMovies & TV7.03×
11Music downloadTechnology & Electronics5.93×
12Madison BeerMusic & Radio5.90×
13Billie EilishMusic & Radio5.68×
14The Hollywood ReporterMovies & TV5.66×
15Olivia DeanMusic & Radio5.54×
16Sabrina CarpenterMusic & Radio5.48×
17Tom HollandMovies & TV5.18×
18Miley CyrusMusic & Radio4.41×
19Justin BieberMusic & Radio4.39×
20GmailInternet & Social Media2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nick Jonas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nick Jonas audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.22×
SpiritualityBALANCE1.20×
Social Media UsageJOY1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nick Jonas audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.95×
Luxury OrientationPREMIUM0.95×
MindfulnessBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nick Jonas have in United States?

Nick Jonas has an estimated audience of 4,456,850 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nick Jonas fans?

60.7% of Nick Jonas fans are female, 39.3% are male, with an average age of 33.3 years.

03

Which brands do Nick Jonas fans like most?

Nick Jonas fans show strongest brand affinity for Niall Horan (18.06×), Sabrina Carpenter (5.48×), and Mads Mikkelsen (14.14×) over the country average.

04

Where do Nick Jonas fans live in United States?

Nick Jonas fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Nick Jonas fans also like?

Beyond Nick Jonas itself, the audience over-indexes on Sabrina Carpenter (5.48×), Mads Mikkelsen (14.14×), Hailee Steinfeld (7.03×), and Jonas Brothers (13.69×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Nick Jonas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nick Jonas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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