Nick Jonas Audience in United States

Nick Jonas logo

Nick Jonas has an estimated audience of 4,297,572 people in United States. 60.7% are female, 39.3% are male, average age 33.3. Top regions: California, Texas, Florida. Top brand affinities: Hailee Steinfeld, Niall Horan, Sabrina Carpenter, Mads Mikkelsen, Jonas Brothers.

The average Nick Jonas fan in United States is 33.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hailee Steinfeld, Niall Horan, Sabrina Carpenter, with strongest over-indexing on Hailee Steinfeld (7.03× the country average). Demographically, the Nick Jonas audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Nick Jonas fans

Demographic split for Nick Jonas audience in United States
MetricValue
Female60.7%
Male39.3%
Average age33.3
Estimated audience size4,297,572

Audience persona

The typical Nick Jonas fan in United States is more female, around 33.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Hailee Steinfeld.

Top regions in United States

Top regions ranked by reach for Nick Jonas in United States
RegionReachAffinity
California587,1171.24×
Texas444,3321.2×
Florida332,4091.14×
New York296,6781.24×
Illinois160,8431.12×
Pennsylvania159,3501.1×
New Jersey150,7781.38×
Georgia147,0051.11×
North Carolina140,2611.08×
Ohio139,3881.05×
Michigan116,3401.04×
Virginia110,2881.05×
Arizona100,5591.15×
Washington92,7381.08×
Massachusetts89,8061.06×
Tennessee89,3481.04×
Indiana81,8301.04×
Maryland78,1251.06×
Missouri69,7021.01×
Colorado67,4471×
South Carolina62,0620.96×
Wisconsin61,1750.95×
Minnesota58,0230.94×
Alabama54,3820.91×
Kentucky54,3401.01×
Louisiana51,3350.93×
Oklahoma50,5361.06×
Utah49,8481.3×
Connecticut47,9981.11×
Oregon47,3380.96×
Nevada44,1081.06×
Iowa34,1540.96×
Arkansas33,3010.94×
Kansas32,3620.96×
Mississippi31,0220.88×
New Mexico21,8401.01×
Idaho20,7920.96×
Hawaii19,4861.05×
Nebraska18,2810.85×
New Hampshire16,1780.96×
West Virginia15,7930.79×
Rhode Island12,9190.94×
Maine12,3460.8×
Delaware11,7090.99×
Washington, District of Columbia11,4190.88×
Montana9,8550.83×
South Dakota8,1550.82×
Alaska7,2590.79×
North Dakota6,7650.77×
Vermont5,2050.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nick Jonas audience
BrandAffinityCategory
Hailee Steinfeld7.03×Movies & TV
Niall Horan18.06×Music & Radio
Sabrina Carpenter5.48×Music & Radio
Mads Mikkelsen14.14×Movies & TV
Jonas Brothers13.69×Music & Radio
Cynthia Erivo7.57×Movies & TV
Joe Jonas12.2×Music & Radio
Billie Eilish5.68×Music & Radio
Daisy Ridley14.79×Movies & TV
Bridgit Mendler15.22×Movies & TV
Euphoria1.69×Movies & TV
Music download5.93×Technology & Electronics
Madison Beer5.9×Music & Radio
Kevin Jonas14.18×Music & Radio
Justin Bieber4.39×Music & Radio
Gmail2.27×Internet & Social Media
Lorde8.72×Music & Radio
The Hollywood Reporter5.66×Movies & TV
Olivia Dean5.54×Music & Radio
Tom Holland5.18×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nick Jonas audience
TraitClusterScore
Luxury OrientationPREMIUM2.92
LGBTQ+ IdentityOPEN2.08
Risk AppetiteTHRILL1.85
ExtroversionTHRILL1.27
Community OrientationOPEN1.26
TraditionCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Nick Jonas
CountryShare
United States38.3%
India13.4%
United Kingdom4.2%

See Nick Jonas audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Nick Jonas have in United States?

Nick Jonas has an estimated audience of 4,297,572 people in United States, concentrated in California and Texas.

What is the gender split and age of Nick Jonas fans?

60.7% of Nick Jonas fans are female, 39.3% are male, with an average age of 33.3 years.

Which brands do Nick Jonas fans like most?

Nick Jonas fans show strongest brand affinity for Hailee Steinfeld (7.03×), Niall Horan (18.06×), and Sabrina Carpenter (5.48×) over the country average.

Where do Nick Jonas fans live in United States?

Nick Jonas fans in United States are most concentrated in California (reach 587,117), Texas (reach 444,332), and Florida (reach 332,409). These three regions account for the largest share of the active audience.

What other brands do Nick Jonas fans also like?

Beyond Nick Jonas itself, the audience over-indexes on Niall Horan (18.06×), Sabrina Carpenter (5.48×), Mads Mikkelsen (14.14×), and Jonas Brothers (13.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nick Jonas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.