Music download Audience in United States

Music download logo

Music download has an estimated audience of 10,287,679 people in United States. 46.5% are female, 53.5% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Record chart, Cute (Japanese band), Over the Hedge (film), Friends, Social networking service.

The average Music download fan in United States is 38.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Record chart, Cute (Japanese band), Over the Hedge (film), with strongest over-indexing on Record chart (15.48× the country average). Demographically, the Music download audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Music download fans

Demographic split for Music download audience in United States
MetricValue
Female46.5%
Male53.5%
Average age38.1
Estimated audience size10,287,679

Audience persona

The typical Music download fan in United States is balanced, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Record chart.

Top regions in United States

Top regions ranked by reach for Music download in United States
RegionReachAffinity
California990,6920.88×
Texas919,3201.04×
Florida778,6321.12×
New York554,5060.96×
Georgia376,9651.19×
North Carolina326,2351.05×
Illinois259,4990.76×
Ohio251,2200.79×
Pennsylvania243,2780.7×
Arizona215,6031.03×
Tennessee213,5001.03×
Alabama200,1641.39×
New Jersey199,1380.76×
Michigan197,0690.73×
Virginia193,2990.77×
South Carolina191,5541.24×
Washington187,2450.91×
Indiana185,7330.99×
Louisiana180,6711.36×
Missouri178,6501.08×
Mississippi166,2131.96×
Oklahoma152,0281.33×
Kentucky148,8081.15×
Maryland136,5740.77×
Arkansas124,4901.47×
Massachusetts118,1990.58×
Colorado115,2030.71×
Wisconsin112,9350.73×
Oregon102,9640.87×
Nevada102,8871.03×
Minnesota95,1240.65×
New Mexico81,2251.57×
Kansas80,8181×
Utah73,9190.8×
Connecticut72,6970.7×
Iowa66,5970.79×
West Virginia55,9831.17×
Hawaii48,6941.1×
Idaho46,9970.91×
Nebraska43,7480.85×
Alaska40,4351.84×
South Dakota32,7751.38×
Montana30,9911.09×
Maine29,7280.81×
New Hampshire26,1280.64×
Rhode Island25,2300.77×
Delaware23,1520.82×
North Dakota21,9291.04×
Washington, District of Columbia21,1470.68×
Wyoming17,5761.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Music download audience
BrandAffinityCategory
Record chart15.48×Business & Career
Cute (Japanese band)12.87×Music & Radio
Over the Hedge (film)14.46×Movies & TV
Friends1.92×Movies & TV
Social networking service2.02×Technology & Electronics
Virtue2.28×Politics & Society
YouTube Music2.88×Internet & Social Media
Photo (French magazine)7.29×Fashion & Accessoires
Jake Paul5.29×Internet & Social Media
CNN1.64×Movies & TV
Religion1.64×Business & Career
Instant messaging1.86×Internet & Social Media
Vivienne Westwood7.19×Fashion & Accessoires
art music4.82×Music & Radio
Jesus1.81×Politics & Society
LinkedIn1.59×Internet & Social Media
MSN1.7×News
Gratitude1.94×Politics & Society
Nick Jonas6.45×Music & Radio
Music videos1.59×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Music download audience
TraitClusterScore
ExtroversionTHRILL1.6
MindfulnessBALANCE1.03
IndulgenceJOY1.01
Sports ActivityPOWER1.01
TraditionCONSERVATISM1.01
Urban LifestyleOPEN1

Worldwide distribution

Worldwide audience distribution share by country for Music download
CountryShare
Brazil17.5%
United States12.3%
Japan5.5%

See Music download audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Music download have in United States?

Music download has an estimated audience of 10,287,679 people in United States, concentrated in California and Texas.

What is the gender split and age of Music download fans?

46.5% of Music download fans are female, 53.5% are male, with an average age of 38.1 years.

Which brands do Music download fans like most?

Music download fans show strongest brand affinity for Record chart (15.48×), Cute (Japanese band) (12.87×), and Over the Hedge (film) (14.46×) over the country average.

Where do Music download fans live in United States?

Music download fans in United States are most concentrated in California (reach 990,692), Texas (reach 919,320), and Florida (reach 778,632). These three regions account for the largest share of the active audience.

What other brands do Music download fans also like?

Beyond Music download itself, the audience over-indexes on Cute (Japanese band) (12.87×), Over the Hedge (film) (14.46×), Friends (1.92×), and Social networking service (2.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Music download. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.