Rascasse Audience Intelligence

Music download Audience in United States

A data profile of the people who buy, follow and care about Music download in United States — modelled from more than twelve digital signal sources. Music download has an estimated audience of 10,287,679 people in United States.

#2227among Topic in United States#161in Technology & Electronics

The average Music download fan in United States is 38.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Record chart, Cute (Japanese band), Over the Hedge (film), with strongest over-indexing on Record chart (15.48× the country average).

Demographically, the Music download audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Music download fan in United States is balanced, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Record chart.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Music download profile in United States.

Audience size
10.3M
in United States
Gender
46.5%♀
53.5% male
Age
38.1
average years
Country rank
#3476
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Music download fans

46.5% are female, 53.5% are male, average age 38.1.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Music download audience in United States
MetricValue
Female46.5%
Male53.5%
Average age38.1
Estimated audience size10,287,679
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Music download audience in United States
Age bracketShare%
16-1927%
20-2916%
30-3917%
40-4921%
50+20%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Music download audience comes from United States.

Worldwide audience distribution share by country for Music download
CountryShare
Brazil17.5%
United States12.3%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Music download audience in United States is strongest.

Fig. 05

Top regions by affinity

Music download fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~40K1.92×
02Alabama~300K1.90×
03Mississippi~200K1.90×
04Arkansas~100K1.68×
05South Carolina~200K1.46×
06Louisiana~200K1.44×
07New Mexico~70K1.41×
08Oklahoma~200K1.33×
09Georgia~400K1.32×
10South Dakota~30K1.19×
11Texas~1M1.13×
12West Virginia~50K1.12×
13Missouri~200K1.11×
14Kentucky~100K1.08×
15Wyoming~20K1.06×
16Tennessee~200K1.03×
17North Carolina~300K1.02×
18Florida~700K1.01×
19Indiana~200K1.01×
20Hawaii~40K1.01×
21Kansas~80K0.99×
22Montana~30K0.99×
23North Dakota~20K0.98×
24Wisconsin~200K0.97×
25Arizona~200K0.96×
26Nevada~100K0.96×
27Utah~80K0.92×
28Idaho~50K0.90×
29Ohio~300K0.88×
30Nebraska~40K0.87×
31New York~500K0.85×
32Virginia~200K0.85×
33Oregon~100K0.85×
34Washington~200K0.84×
35Washington, District of Columbia~30K0.84×
36Illinois~300K0.82×
37Delaware~20K0.82×
38California~900K0.81×
39Maryland~100K0.78×
40Maine~30K0.78×
41Rhode Island~30K0.78×
42Pennsylvania~300K0.77×
43Iowa~70K0.77×
44New Hampshire~30K0.73×
45Michigan~200K0.72×
46New Jersey~200K0.72×
47Connecticut~70K0.70×
48Colorado~100K0.69×
49Minnesota~100K0.67×
50Massachusetts~100K0.59×
Fig. 06

Affinity by region

Affinity by region — Music download, United States
0.59×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Music download audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Music download audience
#·InterestCategoryAffinity×
01Record chartBusiness & Career15.48×
02Over the Hedge (film)Movies & TV14.46×
03Cute (Japanese band)Music & Radio12.87×
04Photo (French magazine)Fashion & Accessoires7.29×
05Vivienne WestwoodFashion & Accessoires7.19×
06Nick JonasMusic & Radio6.45×
07Jake PaulInternet & Social Media5.29×
08art musicMusic & Radio4.82×
09Britney SpearsMusic & Radio3.26×
10Dick Van DykeMovies & TV3.01×
11YouTube MusicInternet & Social Media2.88×
12VirtuePolitics & Society2.28×
13Social networking serviceTechnology & Electronics2.02×
14Instant messagingInternet & Social Media1.86×
15JesusPolitics & Society1.81×
16MSNNews1.70×
17ReligionBusiness & Career1.64×
18CNNMovies & TV1.64×
19Mitch McConnellPolitics & Society1.61×
20Donald TrumpPolitics & Society1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Music download audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Music download audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.57×
SpiritualityBALANCE1.50×
Community OrientationOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Music download audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.01×
MindfulnessBALANCE1.05×
Design AffinityPREMIUM1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Music download have in United States?

Music download has an estimated audience of 10,287,679 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Music download fans?

46.5% of Music download fans are female, 53.5% are male, with an average age of 38.1 years.

03

Which brands do Music download fans like most?

Music download fans show strongest brand affinity for Record chart (15.48×), Cute (Japanese band) (12.87×), and Over the Hedge (film) (14.46×) over the country average.

04

Where do Music download fans live in United States?

Music download fans in United States are most concentrated in Texas (reach ~1M), California (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Music download fans also like?

Beyond Music download itself, the audience over-indexes on Cute (Japanese band) (12.87×), Over the Hedge (film) (14.46×), Britney Spears (3.26×), and Dick Van Dyke (3.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Music download audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Music download. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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