Rascasse Audience Intelligence

Virtue Audience in United States

A data profile of the people who buy, follow and care about Virtue in United States — modelled from more than twelve digital signal sources. Virtue has an estimated audience of 51,241,385 people in United States.

#283among Topic in United States#13in Politics & Society

The average Virtue fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Michael Jackson, Real property, Drudge Report, with strongest over-indexing on Michael Jackson (2.07× the country average).

Demographically, the Virtue audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Virtue fan in United States is more female, around 40.2 years old, with strong Spirituality tendencies and a notable affinity for Michael Jackson.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Virtue profile in United States.

Audience size
51.2M
in United States
Gender
63.8%♀
36.2% male
Age
40.2
average years
Country rank
#388
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Virtue fans

63.8% are female, 36.2% are male, average age 40.2.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Virtue audience in United States
MetricValue
Female63.8%
Male36.2%
Average age40.2
Estimated audience size51,241,385
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Virtue audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3918%
40-4921%
50+24%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Virtue audience comes from United States.

Worldwide audience distribution share by country for Virtue
CountryShare
United States24.9%
Italy6.7%
Brazil5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Virtue audience in United States is strongest.

Fig. 05

Top regions by affinity

Virtue fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~3M1.83×
02Wisconsin~1M1.27×
03Hawaii~300K1.20×
04North Carolina~1.5M1.13×
05Louisiana~700K1.12×
06California~6M1.10×
07Virginia~1.5M1.09×
08Arizona~1M1.09×
09Alaska~100K1.09×
10Georgia~1.5M1.08×
11Washington~1M1.05×
12Oklahoma~600K1.05×
13North Dakota~100K1.05×
14Texas~4.5M1.04×
15Alabama~700K1.04×
16Mississippi~400K1.03×
17Ohio~1.5M1.02×
18Indiana~1M1.02×
19Utah~500K1.02×
20Maryland~900K1.01×
21Missouri~800K1.01×
22Kansas~400K1.01×
23Arkansas~400K0.99×
24Idaho~300K0.99×
25Washington, District of Columbia~200K0.99×
26New Jersey~1.5M0.98×
27Florida~3.5M0.97×
28Tennessee~1M0.97×
29Montana~100K0.97×
30Michigan~1.5M0.96×
31Connecticut~500K0.96×
32South Carolina~700K0.95×
33Kentucky~600K0.95×
34Nevada~500K0.95×
35West Virginia~200K0.95×
36Pennsylvania~1.5M0.94×
37Nebraska~200K0.94×
38South Dakota~100K0.94×
39Colorado~800K0.93×
40Oregon~500K0.93×
41New York~2.5M0.92×
42Massachusetts~900K0.92×
43Minnesota~700K0.92×
44Maine~200K0.91×
45New Mexico~200K0.89×
46Rhode Island~100K0.88×
47Iowa~400K0.87×
48New Hampshire~200K0.86×
49Delaware~100K0.86×
50Vermont~70K0.82×
Fig. 06

Affinity by region

Affinity by region — Virtue, United States
0.82×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Virtue audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Virtue audience
#·InterestCategoryAffinity×
01Sam ElliottMovies & TV3.09×
02Jason BatemanMovies & TV3.00×
03Wheel of Fortune (U.S. game show)Movies & TV2.78×
04Tony AwardArts & Culture2.71×
05Drudge ReportSports2.66×
06Us WeeklyInternet & Social Media2.64×
07Casey's General StoresFood & Beverages2.64×
08RockabillyFashion & Accessoires2.55×
09New York PostNews2.19×
10Michael JacksonMusic & Radio2.07×
11Real propertyHome & Garden2.05×
12Made in USABusiness & Career1.84×
13DentistryBusiness & Career1.83×
14Diane KeatonMovies & TV1.80×
15Talk radioMusic & Radio1.75×
16Ace HardwareHome & Garden1.69×
17HollywoodTravel & Leisure1.61×
18FolklorePolitics & Society1.61×
19GeneticsKids & Family1.59×
20ThanksgivingKids & Family1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Virtue audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Virtue audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.30×
PatriotismCONSERVATISM1.25×
Community OrientationOPEN1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Virtue audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
Healthy LifestyleBALANCE0.89×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Virtue have in United States?

Virtue has an estimated audience of 51,241,385 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Virtue fans?

63.8% of Virtue fans are female, 36.2% are male, with an average age of 40.2 years.

03

Which brands do Virtue fans like most?

Virtue fans show strongest brand affinity for Michael Jackson (2.07×), Real property (2.05×), and Drudge Report (2.66×) over the country average.

04

Where do Virtue fans live in United States?

Virtue fans in United States are most concentrated in California (reach ~6M), Texas (reach ~4.5M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Virtue fans also like?

Beyond Virtue itself, the audience over-indexes on Real property (2.05×), Drudge Report (2.66×), Hollywood (1.61×), and Dentistry (1.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Virtue audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Virtue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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