Virtue Audience in United States

Virtue logo

Virtue has an estimated audience of 51,241,385 people in United States. 63.8% are female, 36.2% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Wok, Guitarist (magazine), Grace Slick.

The average Virtue fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Wok, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Virtue audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Virtue fans

Demographic split for Virtue audience in United States
MetricValue
Female63.8%
Male36.2%
Average age40.2
Estimated audience size51,241,385

Audience persona

The typical Virtue fan in United States is more female, around 40.2 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Virtue in United States
RegionReachAffinity
California6,580,6461.17×
Texas4,909,2621.11×
Florida3,777,2021.09×
New York2,951,0451.03×
Illinois2,936,3571.72×
Georgia1,784,0951.13×
North Carolina1,770,0391.15×
Pennsylvania1,684,4830.98×
Ohio1,648,7561.04×
Virginia1,430,2901.15×
Michigan1,385,7521.03×
New Jersey1,259,6310.97×
Arizona1,221,3281.17×
Washington1,150,8291.12×
Tennessee1,060,3291.03×
Massachusetts951,6300.94×
Indiana948,7111.01×
Maryland936,6621.06×
Missouri859,1331.04×
Colorado797,4970.99×
Alabama755,3691.06×
South Carolina727,1180.94×
Louisiana721,7221.09×
Minnesota701,5630.96×
Wisconsin618,5730.8×
Kentucky611,1790.95×
Oklahoma599,9691.05×
Oregon560,8650.95×
Connecticut507,6220.99×
Nevada496,1031×
Utah463,2871.01×
Mississippi439,3801.04×
Arkansas404,6890.96×
Kansas380,6140.94×
Iowa350,8100.83×
Hawaii264,3951.2×
Idaho253,9920.99×
Nebraska238,3270.93×
New Mexico228,5200.89×
West Virginia214,0360.9×
New Hampshire165,3700.82×
Washington, District of Columbia161,9111.05×
Maine159,0580.87×
Rhode Island139,5240.86×
Montana132,2510.93×
Alaska112,4521.03×
Delaware106,1830.75×
North Dakota103,1290.98×
South Dakota96,1850.81×
Vermont66,2670.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Virtue audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop10.27×Internet & Social Media
Wok11.41×Food & Beverages
Guitarist (magazine)18.58×Music & Radio
Grace Slick13.79×Music & Radio
Governor of Michigan11.51×Politics & Society
headspace14.43×Health
Grinch5.77×Movies & TV
Google Home9.19×Technology & Electronics
Hibachi10.82×Food & Beverages
Israel2.73×Travel & Leisure
Vocal harmony5.31×Music & Radio
Cherish (group)12.63×Music & Radio
El Paso County, Colorado13.95×Travel & Leisure
Ira Glass17.34×Music & Radio
TV Fanatic9.49×Movies & TV
Cryptic crossword12.79×Technology & Electronics
No Escape (1994 film)9.25×Movies & TV
Goma14.27×Travel & Leisure
Fairy godmother5.87×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Virtue audience
TraitClusterScore
ExtroversionTHRILL1.27
LGBTQ+ IdentityOPEN1.25
TraditionCONSERVATISM1.12
MindfulnessBALANCE1.05
Risk AppetiteTHRILL1.03
Community OrientationOPEN1

Worldwide distribution

Worldwide audience distribution share by country for Virtue
CountryShare
United States24.9%
Italy6.7%
Brazil5.1%

See Virtue audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Virtue have in United States?

Virtue has an estimated audience of 51,241,385 people in United States, concentrated in California and Texas.

What is the gender split and age of Virtue fans?

63.8% of Virtue fans are female, 36.2% are male, with an average age of 40.2 years.

Which brands do Virtue fans like most?

Virtue fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (10.27×), and Wok (11.41×) over the country average.

Where do Virtue fans live in United States?

Virtue fans in United States are most concentrated in California (reach 6,580,646), Texas (reach 4,909,262), and Florida (reach 3,777,202). These three regions account for the largest share of the active audience.

What other brands do Virtue fans also like?

Beyond Virtue itself, the audience over-indexes on Goop (10.27×), Wok (11.41×), Guitarist (magazine) (18.58×), and Grace Slick (13.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Virtue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.