Virtue Audience in Brazil
Virtue has an estimated audience of 10,467,128 people in Brazil. 68.3% are female, 31.7% are male, average age 38.1. Top brand affinities: Harry Potter, Sport Club Corinthians Paulista, Seleção Brasileira, São Paulo FC, Neymar.
Top brand affinities include Harry Potter, Sport Club Corinthians Paulista, Seleção Brasileira, with strongest over-indexing on Harry Potter (1.52× the country average). Demographically, the Virtue audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Creativity, Tradition.
Category: Politics & Society · Type: Topic
Demographics of Virtue fans
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 38.1 |
| Estimated audience size | 10,467,128 |
Audience persona
The typical Virtue fan in Brazil is more female, around 38.1 years old, with strong Creativity tendencies and a notable affinity for Harry Potter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.52× | Movies & TV |
| Sport Club Corinthians Paulista | 1.58× | Sports |
| Seleção Brasileira | 1.95× | Sports |
| São Paulo FC | 1.54× | Sports |
| Neymar | 1.69× | Sports |
| Mixed martial arts | 3.31× | Sports |
| Rick and Morty | 3.31× | Movies & TV |
| Children's clothing | 2.17× | Fashion & Accessoires |
| Religion | 1.68× | Business & Career |
| Spotify | 1.75× | Internet & Social Media |
| Handbags | 2.07× | Fashion & Accessoires |
| Grêmio Foot-Ball Porto Alegrense | 1.59× | Sports |
| Hypermarket | 1.95× | Shopping |
| UEFA Champions League | 1.63× | Sports |
| Sephora | 2.22× | Shopping |
| X | 1.75× | Internet & Social Media |
| Sport Club do Recife | 1.86× | Sports |
| Fast food | 1.63× | Food & Beverages |
| Energy | 1.63× | Home & Garden |
| Wikipedia | 2.42× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.76 |
| Tradition | CONSERVATISM | 1.64 |
| Mindfulness | BALANCE | 1.61 |
| Spirituality | BALANCE | 1.56 |
| Risk Appetite | THRILL | 1.5 |
| Price Sensitivity | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 6.7% |
| Brazil | 5.1% |
See Virtue audiences in other countries
More Politics & Society audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Virtue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.