A data profile of the people who buy, follow and care about Virtue in Brazil — modelled from more than twelve digital signal sources. Virtue has an estimated audience of 10,467,128 people in Brazil.
Virtue has an estimated audience of 10,467,128 people in Brazil. 68.3% are female, 31.7% are male, average age 38.1. Top brand affinities: Seleção Brasileira, Rick and Morty, Spotify, Michael Jackson, Spanish language.
Top brand affinities include Seleção Brasileira, Rick and Morty, Spotify, with strongest over-indexing on Seleção Brasileira (1.6× the country average).
Demographically, the Virtue audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical Virtue fan in Brazil is more female, around 38.1 years old, with strong Tradition tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Virtue profile in Brazil.
68.3% are female, 31.7% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 38.1 |
| Estimated audience size | 10,467,128 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Virtue audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 6.7% |
| Brazil | 5.1% |
The strongest cross-interests of the Virtue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick and Morty | Movies & TV | 3.31× | ||
| 02 | Borussia Dortmund | Sports | 3.31× | ||
| 03 | Toy Story (franchise) | Movies & TV | 3.31× | ||
| 04 | Germany | Travel & Leisure | 3.31× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 3.31× | ||
| 06 | Thiago Silva | Sports | 3.31× | ||
| 07 | Honey | Food & Beverages | 3.31× | ||
| 08 | Prince (musician) | Music & Radio | 3.10× | ||
| 09 | Spanish language | Politics & Society | 2.28× | ||
| 10 | Michael Jackson | Music & Radio | 1.81× | ||
| 11 | BTS | Music & Radio | 1.74× | ||
| 12 | The Big Bang Theory | Movies & TV | 1.68× | ||
| 13 | Wikipedia | Internet & Social Media | 1.62× | ||
| 14 | Seleção Brasileira | Sports | 1.60× | ||
| 15 | Spotify | Internet & Social Media | 1.54× | ||
| 16 | College | Business & Career | 1.54× | ||
| 17 | Hypermarket | Shopping | 1.54× | ||
| 18 | Reggae | Music & Radio | 1.54× | ||
| 19 | Documentary movies | Movies & TV | 1.53× | ||
| 20 | Rede Globo | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.44× | |
| Community Orientation | OPEN | 1.33× | |
| Creativity | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Need for Security | CONSERVATISM | 0.87× | |
| DIY Mentality | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Virtue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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