A data profile of the people who buy, follow and care about Virtue in Spain — modelled from more than twelve digital signal sources. Virtue has an estimated audience of 4,310,947 people in Spain.
Virtue has an estimated audience of 4,310,947 people in Spain. 62.8% are female, 37.2% are male, average age 40.6. Top brand affinities: Rayo Vallecano, Volunteering, IBEX 35, Badoo, Aldi.
Top brand affinities include Rayo Vallecano, Volunteering, IBEX 35, with strongest over-indexing on Rayo Vallecano (4.64× the country average).
Demographically, the Virtue audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Virtue fan in Spain is more female, around 40.6 years old, with strong Community Orientation tendencies and a notable affinity for Rayo Vallecano.
The key figures that characterise the Virtue profile in Spain.
62.8% are female, 37.2% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 40.6 |
| Estimated audience size | 4,310,947 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Virtue audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 6.7% |
| Brazil | 5.1% |
The strongest cross-interests of the Virtue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 7.99× | ||
| 02 | Colin Farrell | Movies & TV | 7.36× | ||
| 03 | Novo Nordisk | Health | 7.20× | ||
| 04 | Reese Witherspoon | Movies & TV | 5.27× | ||
| 05 | Rayo Vallecano | Travel & Leisure | 4.64× | ||
| 06 | Elsa Pataky | Movies & TV | 4.02× | ||
| 07 | Arturo Pérez-Reverte | Literature | 4.00× | ||
| 08 | Satire | Literature | 3.46× | ||
| 09 | Volunteering | Politics & Society | 3.45× | ||
| 10 | Badoo | Internet & Social Media | 2.76× | ||
| 11 | Dentistry | Business & Career | 2.45× | ||
| 12 | Travel website | Travel & Leisure | 2.09× | ||
| 13 | Refrigerator | Home & Garden | 2.09× | ||
| 14 | TripAdvisor | Travel & Leisure | 2.07× | ||
| 15 | Real property | Home & Garden | 2.03× | ||
| 16 | IBEX 35 | Business & Career | 2.02× | ||
| 17 | Aldi | Shopping | 2.01× | ||
| 18 | Charity and causes | Business & Career | 1.98× | ||
| 19 | Caixabank | Business & Career | 1.96× | ||
| 20 | Julio Iglesias | Music & Radio | 1.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.55× | |
| Spirituality | BALANCE | 1.39× | |
| Travelling | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.88× | |
| Indulgence | JOY | 0.94× | |
| Social Media Usage | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Virtue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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