A data profile of the people who buy, follow and care about Virtue in Mexico — modelled from more than twelve digital signal sources. Virtue has an estimated audience of 7,784,658 people in Mexico.
Virtue has an estimated audience of 7,784,658 people in Mexico. 55.7% are female, 44.3% are male, average age 29.9. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (298.04× the country average).
Demographically, the Virtue audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Virtue fan in Mexico is more female, around 29.9 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Virtue profile in Mexico.
55.7% are female, 44.3% are male, average age 29.9.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 29.9 |
| Estimated audience size | 7,784,658 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 21% | |
| 30-39 | 15% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide Virtue audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 6.7% |
| Brazil | 5.1% |
The strongest cross-interests of the Virtue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 557.10× | ||
| 02 | Costa Rica | Travel & Leisure | 480.83× | ||
| 03 | Shopping and fashion | Shopping | 298.04× | ||
| 04 | Game consoles | Technology & Electronics | 182.02× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 151.53× | ||
| 06 | Catholic Church | Politics & Society | 137.06× | ||
| 07 | Valentine's Day | Kids & Family | 113.92× | ||
| 08 | Sarcasm | Politics & Society | 97.17× | ||
| 09 | Travel agency | Travel & Leisure | 87.74× | ||
| 10 | Broadcasting of sports events | Movies & TV | 84.84× | ||
| 11 | Mobile game | Games | 78.53× | ||
| 12 | Banana | Food & Beverages | 67.44× | ||
| 13 | El País | News | 65.26× | ||
| 14 | Dentistry | Business & Career | 56.56× | ||
| 15 | Orange (fruit) | Food & Beverages | 52.94× | ||
| 16 | Pilsner | Food & Beverages | 52.21× | ||
| 17 | Multi-level marketing | Business & Career | 48.59× | ||
| 18 | Sexology | Kids & Family | 44.23× | ||
| 19 | Breastfeeding | Kids & Family | 39.88× | ||
| 20 | Freeware | Technology & Electronics | 34.08× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 28.22× | |
| Travelling | THRILL | 22.84× | |
| Urban Lifestyle | OPEN | 4.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.78× | |
| Pet Ownership | JOY | 0.86× | |
| Extroversion | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Virtue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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