Virtue Audience in Mexico
Virtue has an estimated audience of 7,784,658 people in Mexico. 55.7% are female, 44.3% are male, average age 29.9. Top brand affinities: Chris Martin, National Car Rental, Real Madrid C.F., TikTok, MSN.
Top brand affinities include Chris Martin, National Car Rental, Real Madrid C.F., with strongest over-indexing on Chris Martin (17.73× the country average). Demographically, the Virtue audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Need for Security, Spirituality.
Category: Politics & Society · Type: Topic
Demographics of Virtue fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 29.9 |
| Estimated audience size | 7,784,658 |
Audience persona
The typical Virtue fan in Mexico is more female, around 29.9 years old, with strong Need for Security tendencies and a notable affinity for Chris Martin.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chris Martin | 17.73× | Music & Radio |
| National Car Rental | 17.97× | Cars & Mobility |
| Real Madrid C.F. | 1.59× | Sports |
| TikTok | 2.05× | Internet & Social Media |
| MSN | 2.9× | News |
| Pedro Pascal | 3.24× | Movies & TV |
| Catholic Church | 2.53× | Politics & Society |
| Sarcasm | 2.72× | Politics & Society |
| Enterprise Rent-A-Car | 9.84× | Cars & Mobility |
| Wattpad | 3.25× | Internet & Social Media |
| Banana | 2.48× | Food & Beverages |
| Furniture | 1.7× | Home & Garden |
| Jewelry | 1.58× | Fashion & Accessoires |
| Religion | 1.54× | Business & Career |
| Travel agency | 2.54× | Travel & Leisure |
| 1.81× | Internet & Social Media | |
| Beaches | 1.73× | Travel & Leisure |
| Game consoles | 1.88× | Technology & Electronics |
| Personal care | 1.57× | Health |
| Art jewelry | 2.96× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.54 |
| Spirituality | BALANCE | 1.52 |
| Travelling | THRILL | 1.47 |
| Creativity | OPEN | 1.44 |
| DIY Mentality | THRILL | 1.4 |
| Urban Lifestyle | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 6.7% |
| Brazil | 5.1% |
See Virtue audiences in other countries
More Politics & Society audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Virtue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.