Virtue Audience in Mexico
Virtue has an estimated audience of 7,784,658 people in Mexico. 55.7% are female, 44.3% are male, average age 29.9. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (298.04× the country average). Demographically, the Virtue audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Politics & Society · Type: Topic
Demographics of Virtue fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 29.9 |
| Estimated audience size | 7,784,658 |
Audience persona
The typical Virtue fan in Mexico is more female, around 29.9 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Virtue fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 298.04× | Shopping |
| Costa Rica | 480.83× | Travel & Leisure |
| Game consoles | 182.02× | Technology & Electronics |
| Catholic Church | 137.06× | Politics & Society |
| Sarcasm | 97.17× | Politics & Society |
| Mobile game | 78.53× | Games |
| Travel agency | 87.74× | Travel & Leisure |
| Banana | 67.44× | Food & Beverages |
| Exfoliation (cosmetology) | 151.53× | Beauty & Wellness |
| El País | 65.26× | News |
| Valentine's Day | 113.92× | Kids & Family |
| Broadcasting of sports events | 84.84× | Movies & TV |
| Dentistry | 56.56× | Business & Career |
| Sexology | 44.23× | Kids & Family |
| Daily Horoscope | 557.1× | Internet & Social Media |
| Freeware | 34.08× | Technology & Electronics |
| Multi-level marketing | 48.59× | Business & Career |
| Breastfeeding | 39.88× | Kids & Family |
| Orange (fruit) | 52.94× | Food & Beverages |
| Pilsner | 52.21× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 28.22 |
| Travelling | THRILL | 22.84 |
| Urban Lifestyle | OPEN | 4.06 |
| Risk Appetite | THRILL | 2.15 |
| Mindfulness | BALANCE | 1.8 |
| Community Orientation | OPEN | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 6.7% |
| Brazil | 5.1% |
See Virtue audiences in other countries
More Politics & Society audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Virtue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.