A data profile of the people who buy, follow and care about Virtue in India — modelled from more than twelve digital signal sources. Virtue has an estimated audience of 9,088,825 people in India.
Virtue has an estimated audience of 9,088,825 people in India. 24.8% are female, 75.2% are male, average age 29.7. Top brand affinities: Young's, Videography, Real property, OnePlus, Anthropology.
Top brand affinities include Young's, Videography, Real property, with strongest over-indexing on Young's (3.43× the country average).
Demographically, the Virtue audience skews more male with an average age of 29.7, and over-indexes on personality traits such as Spirituality, Career Orientation.
The typical Virtue fan in India is more male, around 29.7 years old, with strong Spirituality tendencies and a notable affinity for Young's.
The key figures that characterise the Virtue profile in India.
24.8% are female, 75.2% are male, average age 29.7.
| Metric | Value |
|---|---|
| Female | 24.8% |
| Male | 75.2% |
| Average age | 29.7 |
| Estimated audience size | 9,088,825 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 31% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Virtue audience comes from India.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 6.7% |
| Brazil | 5.1% |
The strongest cross-interests of the Virtue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Edward Norton | Movies & TV | 4.83× | ||
| 02 | Jim Carrey | Movies & TV | 4.33× | ||
| 03 | Kristen Stewart | Movies & TV | 3.44× | ||
| 04 | Young's | Food & Beverages | 3.43× | ||
| 05 | Videography | Internet & Social Media | 3.12× | ||
| 06 | Brock Lesnar | Sports | 2.92× | ||
| 07 | Roman Reigns | Sports | 2.79× | ||
| 08 | WrestleMania | Sports | 2.73× | ||
| 09 | Bed sheet | Home & Garden | 2.39× | ||
| 10 | Emma Stone | Movies & TV | 2.39× | ||
| 11 | United Nations | Politics & Society | 2.38× | ||
| 12 | Real property | Home & Garden | 2.36× | ||
| 13 | Las Vegas | Travel & Leisure | 2.30× | ||
| 14 | Pillow | Home & Garden | 2.08× | ||
| 15 | Anthropology | Business & Career | 1.96× | ||
| 16 | OnePlus | Technology & Electronics | 1.95× | ||
| 17 | Mattress | Home & Garden | 1.74× | ||
| 18 | Macau | Travel & Leisure | 1.73× | ||
| 19 | Breakfast television | Movies & TV | 1.69× | ||
| 20 | Knitting | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.21× | |
| Career Orientation | POWER | 1.19× | |
| Indulgence | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Social Media Usage | JOY | 0.89× | |
| Family Orientation | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Virtue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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