A data profile of the people who buy, follow and care about Virtue in Portugal — modelled from more than twelve digital signal sources. Virtue has an estimated audience of 1,757,270 people in Portugal.
The average Virtue fan in Portugal is 45.7 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Fnac, Auchan, TripAdvisor, with strongest over-indexing on Fnac (1.54× the country average).
Demographically, the Virtue audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Virtue fan in Portugal is more female, around 45.7 years old, with strong Tradition tendencies and a notable affinity for Fnac.
The key figures that characterise the Virtue profile in Portugal.
66.5% are female, 33.5% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 45.7 |
| Estimated audience size | 1,757,270 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide Virtue audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 6.7% |
| Brazil | 5.1% |
Where the Virtue audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~900K | 1.70× | |
| 02 | Bragança District | ~20K | 1.07× | |
| 03 | Portalegre District | ~20K | 1.07× | |
| 04 | Guarda District | ~20K | 1.05× | |
| 05 | Beja District | ~30K | 1.04× | |
| 06 | Vila Real District | ~30K | 1.02× | |
| 07 | Évora District | ~30K | 1.01× | |
| 08 | Castelo Branco District | ~30K | 1.00× | |
| 09 | Azores | ~50K | 0.98× | |
| 10 | Viana do Castelo District | ~40K | 0.98× | |
| 11 | Viseu District | ~60K | 0.97× | |
| 12 | Madeira | ~50K | 0.96× | |
| 13 | Coimbra District | ~80K | 0.95× | |
| 14 | Setúbal District | ~200K | 0.94× | |
| 15 | Faro District | ~100K | 0.94× | |
| 16 | Leiria District | ~90K | 0.94× | |
| 17 | Aveiro District | ~100K | 0.93× | |
| 18 | Braga District | ~200K | 0.91× | |
| 19 | Porto District | ~300K | 0.87× | |
| 20 | Santarém District | ~70K | 0.87× |
The strongest cross-interests of the Virtue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TripAdvisor | Travel & Leisure | 1.76× | ||
| 02 | High-net-worth individual | Business & Career | 1.76× | ||
| 03 | NBA playoffs | Sports | 1.76× | ||
| 04 | Expedia | Travel & Leisure | 1.76× | ||
| 05 | Hard Rock Cafe | Food & Beverages | 1.76× | ||
| 06 | Forex Online Trading | Business & Career | 1.73× | ||
| 07 | Philips | Technology & Electronics | 1.71× | ||
| 08 | E.Leclerc | Shopping | 1.70× | ||
| 09 | Wine cellar | Food & Beverages | 1.65× | ||
| 10 | Media Markt | Shopping | 1.65× | ||
| 11 | Internet & Social Media | 1.63× | |||
| 12 | Borussia Dortmund | Sports | 1.62× | ||
| 13 | Mineral water | Food & Beverages | 1.58× | ||
| 14 | Major League Soccer | Sports | 1.57× | ||
| 15 | Rosalia | Music & Radio | 1.56× | ||
| 16 | Fnac | Shopping | 1.54× | ||
| 17 | Campeonato Brasileiro Série A | Sports | 1.53× | ||
| 18 | Auchan | Shopping | 1.52× | ||
| 19 | CR Flamengo | Sports | 1.51× | ||
| 20 | FC Bayern Munich | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.36× | |
| Spirituality | BALANCE | 1.21× | |
| Individualism | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.80× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Quality Awareness | PREMIUM | 0.86× |
Virtue has an estimated audience of 1,757,270 people in Portugal, concentrated in Lisbon District and Porto District.
66.5% of Virtue fans are female, 33.5% are male, with an average age of 45.7 years.
Virtue fans show strongest brand affinity for Fnac (1.54×), Auchan (1.52×), and TripAdvisor (1.76×) over the country average.
Virtue fans in Portugal are most concentrated in Lisbon District (reach ~900K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Virtue itself, the audience over-indexes on Auchan (1.52×), TripAdvisor (1.76×), Reddit (1.63×), and Wine cellar (1.65×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Virtue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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