A data profile of the people who buy, follow and care about Virtue in France — modelled from more than twelve digital signal sources. Virtue has an estimated audience of 5,294,027 people in France.
Virtue has an estimated audience of 5,294,027 people in France. 62.9% are female, 37.1% are male, average age 39.0. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Broadcasting of sports events, Dentistry.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (211.55× the country average).
Demographically, the Virtue audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Mindfulness, Patriotism.
The typical Virtue fan in France is more female, around 39.0 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Virtue profile in France.
62.9% are female, 37.1% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 39.0 |
| Estimated audience size | 5,294,027 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide Virtue audience comes from France.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 6.7% |
| Brazil | 5.1% |
The strongest cross-interests of the Virtue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 211.55× | ||
| 02 | Selfridges | Shopping | 199.72× | ||
| 03 | Christmas Gift | Kids & Family | 36.94× | ||
| 04 | Christmas tree | Kids & Family | 23.03× | ||
| 05 | Broadcasting of sports events | Movies & TV | 20.86× | ||
| 06 | Kitchen garden | Home & Garden | 20.06× | ||
| 07 | Myspace | Internet & Social Media | 20.00× | ||
| 08 | Winx Club | Movies & TV | 20.00× | ||
| 09 | Dentistry | Business & Career | 18.95× | ||
| 10 | Zoom lens | Technology & Electronics | 18.55× | ||
| 11 | Hormone | Health | 15.38× | ||
| 12 | Breast Cancer awareness | Health | 14.90× | ||
| 13 | Girl power | Politics & Society | 12.12× | ||
| 14 | New Testament | Politics & Society | 11.51× | ||
| 15 | Single-lens reflex camera | Technology & Electronics | 9.83× | ||
| 16 | Burnout (psychology) | Health | 8.66× | ||
| 17 | Psoriasis Awareness | Health | 8.64× | ||
| 18 | Improvisation | Music & Radio | 8.62× | ||
| 19 | Promod | Fashion & Accessoires | 2.75× | ||
| 20 | Real property | Home & Garden | 2.40× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.75× | |
| Patriotism | CONSERVATISM | 1.36× | |
| Spirituality | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.80× | |
| Community Orientation | OPEN | 0.87× | |
| Need for Security | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Virtue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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