Virtue Audience in Canada
Virtue has an estimated audience of 4,553,457 people in Canada. 61.3% are female, 38.7% are male, average age 39.2. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Real property, YouTube Music, Western Union, Bored Panda, Brock Lesnar.
The average Virtue fan in Canada is 39.2 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Real property, YouTube Music, Western Union, with strongest over-indexing on Real property (1.86× the country average). Demographically, the Virtue audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Tradition, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Virtue fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 39.2 |
| Estimated audience size | 4,553,457 |
Audience persona
The typical Virtue fan in Canada is more female, around 39.2 years old, with strong Tradition tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,732,184 | 1.43× |
| British Columbia | 972,782 | 1.43× |
| Alberta | 747,852 | 1.33× |
| Quebec | 588,899 | 0.54× |
| Manitoba | 181,348 | 1.06× |
| Saskatchewan | 159,677 | 1.11× |
| Nova Scotia | 137,750 | 1.01× |
| New Brunswick | 87,135 | 0.83× |
| Newfoundland and Labrador | 55,440 | 0.8× |
| Prince Edward Island | 19,237 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.86× | Home & Garden |
| YouTube Music | 1.71× | Internet & Social Media |
| Western Union | 1.79× | Business & Career |
| Bored Panda | 2.18× | Internet & Social Media |
| Brock Lesnar | 3.3× | Sports |
| Bruce Willis | 1.57× | Movies & TV |
| Vince McMahon | 3.44× | Sports |
| NATO | 3.44× | Politics & Society |
| Blanket | 1.62× | Home & Garden |
| Michael Jackson | 1.52× | Music & Radio |
| John Travolta | 2.0× | Movies & TV |
| Yahoo! | 1.5× | Internet & Social Media |
| Blender | 1.66× | Home & Garden |
| United Nations | 1.53× | Politics & Society |
| Drew Barrymore | 1.69× | Movies & TV |
| Italo disco | 3.44× | Music & Radio |
| romantic comedies | 1.54× | Movies & TV |
| Prince (musician) | 1.96× | Music & Radio |
| Sylvester Stallone | 1.51× | Movies & TV |
| Robin Williams | 1.55× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.36 |
| Spirituality | BALANCE | 1.29 |
| LGBTQ+ Identity | OPEN | 1.26 |
| Individualism | JOY | 1.16 |
| Community Orientation | OPEN | 1.15 |
| Extroversion | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 6.7% |
| Brazil | 5.1% |
See Virtue audiences in other countries
More Politics & Society audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Virtue have in Canada?
Virtue has an estimated audience of 4,553,457 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Virtue fans?
61.3% of Virtue fans are female, 38.7% are male, with an average age of 39.2 years.
Which brands do Virtue fans like most?
Virtue fans show strongest brand affinity for Real property (1.86×), YouTube Music (1.71×), and Western Union (1.79×) over the country average.
Where do Virtue fans live in Canada?
Virtue fans in Canada are most concentrated in Ontario (reach 2,732,184), British Columbia (reach 972,782), and Alberta (reach 747,852). These three regions account for the largest share of the active audience.
What other brands do Virtue fans also like?
Beyond Virtue itself, the audience over-indexes on YouTube Music (1.71×), Western Union (1.79×), Bored Panda (2.18×), and Brock Lesnar (3.3×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Virtue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.