Rascasse Audience Intelligence

Virtue Audience in Germany

A data profile of the people who buy, follow and care about Virtue in Germany — modelled from more than twelve digital signal sources. Virtue has an estimated audience of 5,720,600 people in Germany.

#536among Topic in Germany#21in Politics & Society

The average Virtue fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Kate Bush, Ronaldinho, with strongest over-indexing on Tagesschau (2.77× the country average).

Demographically, the Virtue audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Virtue fan in Germany is more female, around 37.6 years old, with strong Mindfulness tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Virtue profile in Germany.

Audience size
5.7M
in Germany
Gender
63.3%♀
36.7% male
Age
37.6
average years
Country rank
#857
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Virtue fans

63.3% are female, 36.7% are male, average age 37.6.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Virtue audience in Germany
MetricValue
Female63.3%
Male36.7%
Average age37.6
Estimated audience size5,720,600
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Virtue audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3919%
40-4921%
50+16%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Virtue audience comes from Germany.

Worldwide audience distribution share by country for Virtue
CountryShare
United States24.9%
Italy6.7%
Brazil5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Virtue audience in Germany is strongest.

Fig. 05

Top regions by affinity

Virtue fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~60K1.22×
02Hessen~500K1.14×
03Hamburg~100K1.12×
04Rheinland-Pfalz~300K1.11×
05Niedersachsen~600K1.07×
06Berlin~300K1.07×
07Baden-Württemberg~800K1.05×
08Nordrhein-Westfalen~1.5M1.03×
09Sachsen~300K0.99×
10Saarland~70K0.97×
11Brandenburg~200K0.94×
12Schleswig-Holstein~200K0.93×
13Bayern~800K0.90×
14Thüringen~100K0.89×
15Sachsen-Anhalt~100K0.86×
16Mecklenburg-Vorpommern~90K0.85×
Fig. 06

Affinity by region

Affinity by region — Virtue, Germany
0.85×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Virtue audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Virtue audience
#·InterestCategoryAffinity×
01Kate BushMusic & Radio11.77×
02RonaldinhoSports11.77×
03Smyths Toys SuperstoresShopping11.77×
04Bryan FerryMusic & Radio11.77×
05Patti SmithMusic & Radio11.77×
06Ric FlairSports10.35×
07Creedence Clearwater RevivalMusic & Radio9.70×
08David GilmourMusic & Radio7.16×
09Jimmy KimmelMovies & TV6.92×
10Kurt CobainMusic & Radio6.16×
11Italo discoMusic & Radio5.98×
12AllgäuTravel & Leisure3.92×
13SatireLiterature3.84×
14Western UnionBusiness & Career3.29×
15Dieter BohlenMusic & Radio3.07×
16TagesschauMovies & TV2.77×
17FocusNews2.66×
18VolunteeringPolitics & Society2.41×
19Müller (company)Food & Beverages2.32×
20Netto Marken-DiscountShopping1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Virtue audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Virtue audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.93×
Community OrientationOPEN1.56×
Need for SecurityCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Virtue audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.83×
Career OrientationPOWER0.90×
Luxury OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Virtue have in Germany?

Virtue has an estimated audience of 5,720,600 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Virtue fans?

63.3% of Virtue fans are female, 36.7% are male, with an average age of 37.6 years.

03

Which brands do Virtue fans like most?

Virtue fans show strongest brand affinity for Tagesschau (2.77×), Kate Bush (11.77×), and Ronaldinho (11.77×) over the country average.

04

Where do Virtue fans live in Germany?

Virtue fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~800K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Virtue fans also like?

Beyond Virtue itself, the audience over-indexes on Kate Bush (11.77×), Ronaldinho (11.77×), Müller (company) (2.32×), and Smyths Toys Superstores (11.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Virtue audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Virtue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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