Virtue Audience in Germany
Virtue has an estimated audience of 5,720,600 people in Germany. 63.3% are female, 36.7% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Rossmann, KLIX (AM), Israel, Alaska, Preacher (comics).
The average Virtue fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Rossmann, KLIX (AM), Israel, with strongest over-indexing on Rossmann (1.53× the country average). Demographically, the Virtue audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Mindfulness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Virtue fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 37.6 |
| Estimated audience size | 5,720,600 |
Audience persona
The typical Virtue fan in Germany is more female, around 37.6 years old, with strong Mindfulness tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,284,545 | 1.03× |
| Baden-Württemberg | 855,604 | 1.1× |
| Bayern | 801,787 | 0.87× |
| Niedersachsen | 607,511 | 1.09× |
| Hessen | 510,656 | 1.17× |
| Rheinland-Pfalz | 311,635 | 1.09× |
| Sachsen | 268,634 | 0.96× |
| Berlin | 263,452 | 1.03× |
| Schleswig-Holstein | 187,144 | 0.91× |
| Brandenburg | 163,286 | 0.92× |
| Hamburg | 153,628 | 1.19× |
| Thüringen | 122,412 | 0.84× |
| Sachsen-Anhalt | 115,591 | 0.78× |
| Mecklenburg-Vorpommern | 84,496 | 0.77× |
| Bremen | 65,466 | 1.34× |
| Saarland | 64,272 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.53× | Shopping |
| KLIX (AM) | 4.73× | Music & Radio |
| Israel | 2.51× | Travel & Leisure |
| Alaska | 3.97× | Travel & Leisure |
| Preacher (comics) | 6.68× | Literature |
| Esra Erol | 5.13× | Movies & TV |
| Snow White (Fables) | 1.9× | Literature |
| The Journey (1959 film) | 11.28× | Movies & TV |
| Home Delivery | 2.13× | Food & Beverages |
| Howth | 6.25× | Travel & Leisure |
| Kodi (software) | 2.01× | Technology & Electronics |
| Nipsey Hussle | 6.95× | Music & Radio |
| JibJab | 7.32× | Internet & Social Media |
| Sailor | 2.63× | Travel & Leisure |
| Tuscany | 2.49× | Travel & Leisure |
| Scratching post | 3.07× | Pets & Animals |
| Kotka | 11.09× | Travel & Leisure |
| Jura Mountains | 2.99× | Travel & Leisure |
| Samanyolu Haber | 2.27× | Movies & TV |
| Golden Gate | 2.8× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.45 |
| Pet Ownership | JOY | 1.31 |
| Sports Activity | POWER | 1.17 |
| Community Orientation | OPEN | 1.16 |
| Tradition | CONSERVATISM | 1.14 |
| LGBTQ+ Identity | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 6.7% |
| Brazil | 5.1% |
See Virtue audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Virtue have in Germany?
Virtue has an estimated audience of 5,720,600 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Virtue fans?
63.3% of Virtue fans are female, 36.7% are male, with an average age of 37.6 years.
Which brands do Virtue fans like most?
Virtue fans show strongest brand affinity for Rossmann (1.53×), KLIX (AM) (4.73×), and Israel (2.51×) over the country average.
Where do Virtue fans live in Germany?
Virtue fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,284,545), Baden-Württemberg (reach 855,604), and Bayern (reach 801,787). These three regions account for the largest share of the active audience.
What other brands do Virtue fans also like?
Beyond Virtue itself, the audience over-indexes on KLIX (AM) (4.73×), Israel (2.51×), Alaska (3.97×), and Preacher (comics) (6.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Virtue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.