Allgäu Audience in Germany
Allgäu has an estimated audience of 2,551,070 people in Germany. 57.6% are female, 42.4% are male, average age 45.5. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Tyrol (state), Bild, Baden-Württemberg, Hotels, Obi (store).
The average Allgäu fan in Germany is 45.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Tyrol (state), Bild, Baden-Württemberg, with strongest over-indexing on Tyrol (state) (7.32× the country average). Demographically, the Allgäu audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Sports Activity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Allgäu fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 45.5 |
| Estimated audience size | 2,551,070 |
Audience persona
The typical Allgäu fan in Germany is more female, around 45.5 years old, with strong Sports Activity tendencies and a notable affinity for Tyrol (state).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 848,132 | 2.07× |
| Baden-Württemberg | 714,235 | 2.05× |
| Nordrhein-Westfalen | 540,434 | 0.97× |
| Hessen | 240,195 | 1.24× |
| Niedersachsen | 200,670 | 0.81× |
| Rheinland-Pfalz | 173,557 | 1.36× |
| Sachsen | 108,034 | 0.86× |
| Berlin | 86,708 | 0.76× |
| Schleswig-Holstein | 65,153 | 0.71× |
| Thüringen | 53,004 | 0.82× |
| Brandenburg | 51,424 | 0.65× |
| Hamburg | 42,873 | 0.74× |
| Sachsen-Anhalt | 42,054 | 0.64× |
| Saarland | 34,880 | 1.11× |
| Mecklenburg-Vorpommern | 28,025 | 0.58× |
| Bremen | 13,948 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tyrol (state) | 7.32× | Travel & Leisure |
| Bild | 3.99× | News |
| Baden-Württemberg | 6.04× | Travel & Leisure |
| Hotels | 4.08× | Travel & Leisure |
| Obi (store) | 3.83× | Shopping |
| Recreation | 4.87× | Travel & Leisure |
| ZDF | 4.76× | Movies & TV |
| Austria | 5.75× | Travel & Leisure |
| Wetter.com | 4.28× | Home & Garden |
| Politics | 4.17× | Politics & Society |
| Gala | 3.95× | News |
| REWE | 3.53× | Shopping |
| Leisure | 3.38× | Travel & Leisure |
| Center Parcs | 7.11× | Travel & Leisure |
| Munich | 3.98× | Travel & Leisure |
| Deutsche Bahn | 3.65× | Cars & Mobility |
| Resort | 4.53× | Travel & Leisure |
| Lodging | 5.5× | Travel & Leisure |
| Lakes | 4.65× | Travel & Leisure |
| Science | 3.53× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.38 |
| Design Affinity | PREMIUM | 1.34 |
| Pet Ownership | JOY | 1.29 |
| Sustainability | BALANCE | 1.28 |
| Tradition | CONSERVATISM | 1.25 |
| Indulgence | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 76.3% |
| Austria | 5.4% |
| Switzerland | 3.8% |
See Allgäu audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Allgäu have in Germany?
Allgäu has an estimated audience of 2,551,070 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Allgäu fans?
57.6% of Allgäu fans are female, 42.4% are male, with an average age of 45.5 years.
Which brands do Allgäu fans like most?
Allgäu fans show strongest brand affinity for Tyrol (state) (7.32×), Bild (3.99×), and Baden-Württemberg (6.04×) over the country average.
Where do Allgäu fans live in Germany?
Allgäu fans in Germany are most concentrated in Bayern (reach 848,132), Baden-Württemberg (reach 714,235), and Nordrhein-Westfalen (reach 540,434). These three regions account for the largest share of the active audience.
What other brands do Allgäu fans also like?
Beyond Allgäu itself, the audience over-indexes on Bild (3.99×), Baden-Württemberg (6.04×), Hotels (4.08×), and Obi (store) (3.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Allgäu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.