Rascasse Audience Intelligence

Allgäu Audience in Germany

A data profile of the people who buy, follow and care about Allgäu in Germany — modelled from more than twelve digital signal sources. Allgäu has an estimated audience of 2,551,070 people in Germany.

#29among Region in Germany#157among POI in Germany#213in Travel & Leisure

The average Allgäu fan in Germany is 45.5 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Tyrol (state), Bild, Baden-Württemberg, with strongest over-indexing on Tyrol (state) (7.32× the country average).

Demographically, the Allgäu audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Allgäu fan in Germany is more female, around 45.5 years old, with strong Spirituality tendencies and a notable affinity for Tyrol (state).

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Allgäu profile in Germany.

Audience size
2.6M
in Germany
Gender
57.6%♀
42.4% male
Age
45.5
average years
Country rank
#2588
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Allgäu fans

57.6% are female, 42.4% are male, average age 45.5.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Allgäu audience in Germany
MetricValue
Female57.6%
Male42.4%
Average age45.5
Estimated audience size2,551,070
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Allgäu audience in Germany
Age bracketShare%
16-196%
20-2913%
30-3921%
40-4928%
50+31%
Fig. 04

Worldwide distribution

76.1%

of the worldwide Allgäu audience comes from Germany.

Worldwide audience distribution share by country for Allgäu
CountryShare
Germany76.1%
Austria5.4%
Switzerland3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Allgäu audience in Germany is strongest.

Fig. 05

Top regions by affinity

Allgäu fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~800K2.06×
02Baden-Württemberg~700K2.02×
03Rheinland-Pfalz~200K1.35×
04Hessen~200K1.23×
05Saarland~40K1.16×
06Nordrhein-Westfalen~500K0.95×
07Sachsen~100K0.86×
08Thüringen~50K0.83×
09Niedersachsen~200K0.80×
10Hamburg~40K0.75×
11Berlin~80K0.74×
12Schleswig-Holstein~70K0.72×
13Bremen~20K0.71×
14Sachsen-Anhalt~40K0.67×
15Brandenburg~50K0.66×
16Mecklenburg-Vorpommern~30K0.62×
Fig. 06

Affinity by region

Affinity by region — Allgäu, Germany
0.62×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Allgäu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Allgäu audience
#·InterestCategoryAffinity×
01Tyrol (state)Travel & Leisure7.32×
02Center ParcsTravel & Leisure7.11×
03Baden-WürttembergTravel & Leisure6.04×
04AustriaTravel & Leisure5.75×
05LodgingTravel & Leisure5.50×
06RecreationTravel & Leisure4.87×
07ZDFMovies & TV4.76×
08LakesTravel & Leisure4.65×
09ResortTravel & Leisure4.53×
10PoliticsPolitics & Society4.17×
11HotelsTravel & Leisure4.08×
12BildNews3.99×
13MunichTravel & Leisure3.98×
14Müller (company)Food & Beverages3.91×
15Obi (store)Shopping3.83×
16PrintingTechnology & Electronics3.71×
17Deutsche BahnCars & Mobility3.65×
18REWEShopping3.53×
19ScienceBusiness & Career3.53×
20LeisureTravel & Leisure3.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Allgäu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Allgäu audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.27×
TraditionCONSERVATISM2.14×
Social Media UsageJOY1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Allgäu audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.66×
Early Adopter MentalityPOWER0.66×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Allgäu have in Germany?

Allgäu has an estimated audience of 2,551,070 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Allgäu fans?

57.6% of Allgäu fans are female, 42.4% are male, with an average age of 45.5 years.

03

Which brands do Allgäu fans like most?

Allgäu fans show strongest brand affinity for Tyrol (state) (7.32×), Bild (3.99×), and Baden-Württemberg (6.04×) over the country average.

04

Where do Allgäu fans live in Germany?

Allgäu fans in Germany are most concentrated in Bayern (reach ~800K), Baden-Württemberg (reach ~700K), and Nordrhein-Westfalen (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Allgäu fans also like?

Beyond Allgäu itself, the audience over-indexes on Bild (3.99×), Baden-Württemberg (6.04×), Hotels (4.08×), and Obi (store) (3.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Allgäu audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Allgäu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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