Printing Audience in Germany
Printing has an estimated audience of 13,588,848 people in Germany. 52.9% are female, 47.1% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Stradivarius, Škoda Kodiaq, Corona (band), Esra Erol, Snow White (Fables).
The average Printing fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Stradivarius, Škoda Kodiaq, Corona (band), with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Printing audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Printing fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 41.6 |
| Estimated audience size | 13,588,848 |
Audience persona
The typical Printing fan in Germany is balanced, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,681,632 | 0.9× |
| Bayern | 2,531,845 | 1.16× |
| Berlin | 1,966,412 | 3.24× |
| Baden-Württemberg | 1,586,940 | 0.86× |
| Hessen | 1,124,326 | 1.09× |
| Niedersachsen | 936,629 | 0.71× |
| Sachsen | 597,967 | 0.9× |
| Rheinland-Pfalz | 502,557 | 0.74× |
| Hamburg | 381,937 | 1.24× |
| Brandenburg | 353,621 | 0.84× |
| Schleswig-Holstein | 324,038 | 0.66× |
| Sachsen-Anhalt | 237,774 | 0.68× |
| Thüringen | 222,290 | 0.64× |
| Mecklenburg-Vorpommern | 149,187 | 0.58× |
| Bremen | 135,295 | 1.16× |
| Saarland | 102,205 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 1.73× | Cars & Mobility |
| Corona (band) | 2.03× | Music & Radio |
| Esra Erol | 4.38× | Movies & TV |
| Snow White (Fables) | 1.67× | Literature |
| Home Delivery | 1.79× | Food & Beverages |
| Corfu (regional unit) | 1.84× | Travel & Leisure |
| Gilbert Burns (fighter) | 9.29× | Sports |
| Information sensitivity | 2.99× | Technology & Electronics |
| Kieser Training | 2.09× | Sports |
| Volvo V60 | 2.19× | Cars & Mobility |
| The Equalizer | 2.3× | Movies & TV |
| Coworking | 1.83× | Business & Career |
| Emperor Entertainment Group | 1.58× | Business & Career |
| Huck (magazine) | 4.01× | Internet & Social Media |
| Gloria | 1.9× | Music & Radio |
| Brockmans Gin | 7.01× | Food & Beverages |
| Celtic mythology | 1.99× | Arts & Culture |
| Keeper (password manager) | 1.55× | Technology & Electronics |
| Mie goreng | 2.06× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.24 |
| Indulgence | JOY | 1.15 |
| Pet Ownership | JOY | 1.12 |
| Sports Activity | POWER | 1.1 |
| Tradition | CONSERVATISM | 1.08 |
| Travelling | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| India | 5.2% |
| United Kingdom | 5.0% |
See Printing audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Printing have in Germany?
Printing has an estimated audience of 13,588,848 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Printing fans?
52.9% of Printing fans are female, 47.1% are male, with an average age of 41.6 years.
Which brands do Printing fans like most?
Printing fans show strongest brand affinity for Stradivarius (1.97×), Škoda Kodiaq (1.73×), and Corona (band) (2.03×) over the country average.
Where do Printing fans live in Germany?
Printing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,681,632), Bayern (reach 2,531,845), and Berlin (reach 1,966,412). These three regions account for the largest share of the active audience.
What other brands do Printing fans also like?
Beyond Printing itself, the audience over-indexes on Škoda Kodiaq (1.73×), Corona (band) (2.03×), Esra Erol (4.38×), and Snow White (Fables) (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.