Rascasse Audience Intelligence

Printing Audience in Germany

A data profile of the people who buy, follow and care about Printing in Germany — modelled from more than twelve digital signal sources. Printing has an estimated audience of 13,588,848 people in Germany.

#96among Topic in Germany#13in Technology & Electronics

The average Printing fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin.

Top brand affinities include Kitchen, Pets, Müller (company), with strongest over-indexing on Kitchen (2.39× the country average).

Demographically, the Printing audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Printing fan in Germany is balanced, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for Kitchen.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Printing profile in Germany.

Audience size
13.6M
in Germany
Gender
52.9%♀
47.1% male
Age
41.6
average years
Country rank
#169
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Printing fans

52.9% are female, 47.1% are male, average age 41.6.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Printing audience in Germany
MetricValue
Female52.9%
Male47.1%
Average age41.6
Estimated audience size13,588,848
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Printing audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4924%
50+23%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Printing audience comes from Germany.

Worldwide audience distribution share by country for Printing
CountryShare
United States22.8%
India5.2%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Printing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Printing fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~1.5M2.84×
02Hessen~1M1.18×
03Hamburg~400K1.17×
04Bremen~100K1.14×
05Bayern~2.5M1.09×
06Sachsen~600K0.94×
07Nordrhein-Westfalen~2.5M0.90×
08Baden-Württemberg~1.5M0.90×
09Thüringen~300K0.89×
10Brandenburg~400K0.88×
11Rheinland-Pfalz~600K0.85×
12Niedersachsen~1M0.79×
13Sachsen-Anhalt~300K0.79×
14Saarland~100K0.79×
15Mecklenburg-Vorpommern~200K0.76×
16Schleswig-Holstein~400K0.74×
Fig. 06

Affinity by region

Affinity by region — Printing, Germany
0.74×1.00×2.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Printing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Printing audience
#·InterestCategoryAffinity×
01OzarksMovies & TV8.69×
02AllgäuTravel & Leisure3.71×
03SatireLiterature3.26×
04Real propertyHome & Garden2.60×
05VolunteeringPolitics & Society2.43×
06Western UnionBusiness & Career2.41×
07KitchenHome & Garden2.39×
08Müller (company)Food & Beverages1.95×
09DessertsFood & Beverages1.69×
10Indeed.comBusiness & Career1.68×
11TattoosFashion & Accessoires1.67×
12PoliticsPolitics & Society1.65×
13CelebrityMovies & TV1.59×
14AutomobilesCars & Mobility1.56×
15PetsPets & Animals1.55×
16Netto Marken-DiscountShopping1.55×
17VacationsTravel & Leisure1.55×
18NatureHome & Garden1.54×
19FamilyKids & Family1.52×
20Mobile phonesTechnology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Printing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Printing audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.47×
PatriotismCONSERVATISM1.42×
SpiritualityBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Printing audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.89×
SustainabilityBALANCE0.92×
Price SensitivityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Printing have in Germany?

Printing has an estimated audience of 13,588,848 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Printing fans?

52.9% of Printing fans are female, 47.1% are male, with an average age of 41.6 years.

03

Which brands do Printing fans like most?

Printing fans show strongest brand affinity for Kitchen (2.39×), Pets (1.55×), and Müller (company) (1.95×) over the country average.

04

Where do Printing fans live in Germany?

Printing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~2.5M), and Berlin (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Printing fans also like?

Beyond Printing itself, the audience over-indexes on Pets (1.55×), Müller (company) (1.95×), Automobiles (1.56×), and Family (1.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Printing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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