A data profile of the people who buy, follow and care about Printing in Italy — modelled from more than twelve digital signal sources. Printing has an estimated audience of 17,432,147 people in Italy.
Printing has an estimated audience of 17,432,147 people in Italy. 54.3% are female, 45.7% are male, average age 43.3. Top brand affinities: Wikipedia, WhatsApp, Personal finance, Mediaset, Satire.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.6× the country average).
Demographically, the Printing audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Printing fan in Italy is balanced, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Printing profile in Italy.
54.3% are female, 45.7% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 43.3 |
| Estimated audience size | 17,432,147 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Printing audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.8% |
| India | 5.2% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Printing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.60× | ||
| 02 | New Testament | Politics & Society | 3.28× | ||
| 03 | Improvisation | Music & Radio | 3.14× | ||
| 04 | Satire | Literature | 2.92× | ||
| 05 | Mediaset | Technology & Electronics | 2.70× | ||
| 06 | Breastfeeding | Kids & Family | 2.49× | ||
| 07 | Rose | Home & Garden | 2.38× | ||
| 08 | General practitioner | Health | 2.29× | ||
| 09 | Dentistry | Business & Career | 2.09× | ||
| 10 | Doctor of Medicine | Business & Career | 2.07× | ||
| 11 | Internet & Social Media | 1.91× | |||
| 12 | Champagne | Food & Beverages | 1.90× | ||
| 13 | Robert Redford | Movies & TV | 1.77× | ||
| 14 | Volunteering | Politics & Society | 1.72× | ||
| 15 | Personal finance | Business & Career | 1.68× | ||
| 16 | Sanremo Music Festival | Music & Radio | 1.61× | ||
| 17 | Adriatic Sea | Travel & Leisure | 1.59× | ||
| 18 | Subscription business model | Shopping | 1.55× | ||
| 19 | Singer-songwriter | Music & Radio | 1.52× | ||
| 20 | Video hosting service | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.25× | |
| Convenience Orientation | PREMIUM | 1.20× | |
| Spirituality | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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