Printing Audience in Italy
Printing has an estimated audience of 17,432,147 people in Italy. 54.3% are female, 45.7% are male, average age 43.3. Top brand affinities: Progressive rock, Instant messaging, Pillow, Robert Redford, General practitioner.
Top brand affinities include Progressive rock, Instant messaging, Pillow, with strongest over-indexing on Progressive rock (4.94× the country average). Demographically, the Printing audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Risk Appetite, Community Orientation.
Category: Technology & Electronics · Type: Topic
Demographics of Printing fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 43.3 |
| Estimated audience size | 17,432,147 |
Audience persona
The typical Printing fan in Italy is balanced, around 43.3 years old, with strong Risk Appetite tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.94× | Music & Radio |
| Instant messaging | 2.96× | Internet & Social Media |
| Pillow | 4.48× | Home & Garden |
| Robert Redford | 3.63× | Movies & TV |
| General practitioner | 3.4× | Health |
| Dentistry | 3.5× | Business & Career |
| Slovenia | 2.44× | Travel & Leisure |
| Expert (company) | 2.8× | Shopping |
| Google Maps | 1.85× | Internet & Social Media |
| Weather | 2.84× | Home & Garden |
| Meat | 1.75× | Food & Beverages |
| Library | 2.88× | Literature |
| Kawasaki | 3.36× | Cars & Mobility |
| Canada | 1.98× | Travel & Leisure |
| Rose | 3.22× | Home & Garden |
| Voucher | 2.37× | Shopping |
| Enoteca | 2.77× | Food & Beverages |
| La Dolce Vita | 5.17× | Movies & TV |
| Germany | 2.52× | Travel & Leisure |
| Tattoos | 1.52× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.24 |
| Community Orientation | OPEN | 1.19 |
| Patriotism | CONSERVATISM | 1.12 |
| Extroversion | THRILL | 1.06 |
| Social Media Usage | JOY | 1.04 |
| DIY Mentality | THRILL | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| India | 5.2% |
| United Kingdom | 5.0% |
See Printing audiences in other countries
More Technology & Electronics audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.