Printing Audience in Spain
Printing has an estimated audience of 10,379,519 people in Spain. 58.5% are female, 41.5% are male, average age 45.6. Top brand affinities: Singer-songwriter, MSN, Sports nutrition, Aldi, Julio Iglesias.
Top brand affinities include Singer-songwriter, MSN, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Printing audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Community Orientation, Need for Security.
Category: Technology & Electronics · Type: Topic
Demographics of Printing fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 45.6 |
| Estimated audience size | 10,379,519 |
Audience persona
The typical Printing fan in Spain is more female, around 45.6 years old, with strong Community Orientation tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 4.29× | News |
| Sports nutrition | 7.93× | Food & Beverages |
| Aldi | 3.03× | Shopping |
| Julio Iglesias | 2.58× | Music & Radio |
| TripAdvisor | 3.15× | Travel & Leisure |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Crossword | 3.4× | Games |
| Oncology | 5.64× | Health |
| Dentistry | 3.47× | Business & Career |
| Movistar | 1.91× | Technology & Electronics |
| Girona | 2.81× | Sports |
| Orange | 2.48× | Technology & Electronics |
| 1.54× | Internet & Social Media | |
| Catering | 4.24× | Food & Beverages |
| CAC 40 | 2.17× | Business & Career |
| Stradivarius | 1.87× | Shopping |
| Logitravel | 3.36× | Travel & Leisure |
| Wedding dress | 2.69× | Fashion & Accessoires |
| Conforama | 2.38× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.05 |
| Need for Security | CONSERVATISM | 1.05 |
| Extroversion | THRILL | 1 |
| DIY Mentality | THRILL | 0.98 |
| Family Orientation | CONSERVATISM | 0.96 |
| Social Media Usage | JOY | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| India | 5.2% |
| United Kingdom | 5.0% |
See Printing audiences in other countries
More Technology & Electronics audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.