A data profile of the people who buy, follow and care about Printing in Spain — modelled from more than twelve digital signal sources. Printing has an estimated audience of 10,379,519 people in Spain.
Printing has an estimated audience of 10,379,519 people in Spain. 58.5% are female, 41.5% are male, average age 45.6. Top brand affinities: Iberia (airline), WhatsApp, Aldi, Crossword, Mango.
Top brand affinities include Iberia (airline), WhatsApp, Aldi, with strongest over-indexing on Iberia (airline) (2.8× the country average).
Demographically, the Printing audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Community Orientation, Patriotism.
The typical Printing fan in Spain is more female, around 45.6 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Printing profile in Spain.
58.5% are female, 41.5% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 45.6 |
| Estimated audience size | 10,379,519 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 33% |
of the worldwide Printing audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.8% |
| India | 5.2% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Printing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 4.43× | ||
| 02 | Crossword | Games | 3.49× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 3.34× | ||
| 04 | Betfair | Games | 2.88× | ||
| 05 | Iberia (airline) | Travel & Leisure | 2.80× | ||
| 06 | Refrigerator | Home & Garden | 2.76× | ||
| 07 | Mango | Shopping | 2.71× | ||
| 08 | Internet & Social Media | 2.67× | |||
| 09 | Volunteering | Politics & Society | 2.40× | ||
| 10 | Aldi | Shopping | 2.22× | ||
| 11 | Distilled beverage | Food & Beverages | 2.21× | ||
| 12 | TripAdvisor | Travel & Leisure | 2.09× | ||
| 13 | Wikipedia | Internet & Social Media | 2.02× | ||
| 14 | Charity and causes | Business & Career | 1.93× | ||
| 15 | Travel website | Travel & Leisure | 1.91× | ||
| 16 | Real property | Home & Garden | 1.91× | ||
| 17 | IBEX 35 | Business & Career | 1.58× | ||
| 18 | ABC | Movies & TV | 1.54× | ||
| 19 | Caixabank | Business & Career | 1.52× | ||
| 20 | Julio Iglesias | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.46× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Extroversion | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.90× | |
| Mindfulness | BALANCE | 0.90× | |
| Design Affinity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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