A data profile of the people who buy, follow and care about Printing in Canada — modelled from more than twelve digital signal sources. Printing has an estimated audience of 8,421,696 people in Canada.
The average Printing fan in Canada is 42.6 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Real property, Tabloid (newspaper format), Bruce Willis, with strongest over-indexing on Real property (1.71× the country average).
Demographically, the Printing audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Tradition, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Printing fan in Canada is balanced, around 42.6 years old, with strong Tradition tendencies and a notable affinity for Real property.
The key figures that characterise the Printing profile in Canada.
53.4% are female, 46.6% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 42.6 |
| Estimated audience size | 8,421,696 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Printing audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.8% |
| India | 5.2% |
| United Kingdom | 5.0% |
Where the Printing audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~6.5M | 1.96× | |
| 02 | British Columbia | ~2.5M | 1.92× | |
| 03 | Alberta | ~1M | 1.19× | |
| 04 | Manitoba | ~300K | 0.97× | |
| 05 | Quebec | ~2M | 0.87× | |
| 06 | Nova Scotia | ~200K | 0.80× | |
| 07 | Prince Edward Island | ~30K | 0.76× | |
| 08 | Saskatchewan | ~200K | 0.72× | |
| 09 | New Brunswick | ~100K | 0.70× | |
| 10 | Newfoundland and Labrador | ~80K | 0.65× |
The strongest cross-interests of the Printing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 2.54× | ||
| 02 | World Vision International | Politics & Society | 2.11× | ||
| 03 | Diplomacy | Politics & Society | 2.03× | ||
| 04 | John Travolta | Movies & TV | 1.89× | ||
| 05 | Hulk Hogan | Sports | 1.86× | ||
| 06 | Image scanner | Technology & Electronics | 1.86× | ||
| 07 | Ashton Kutcher | Movies & TV | 1.79× | ||
| 08 | WWE Intercontinental Championship | Sports | 1.76× | ||
| 09 | Bored Panda | Internet & Social Media | 1.75× | ||
| 10 | Real property | Home & Garden | 1.71× | ||
| 11 | Duvet | Home & Garden | 1.71× | ||
| 12 | Marilyn Monroe | Fashion & Accessoires | 1.67× | ||
| 13 | Drew Barrymore | Movies & TV | 1.60× | ||
| 14 | MacBook | Technology & Electronics | 1.59× | ||
| 15 | Bruce Willis | Movies & TV | 1.52× | ||
| 16 | Scentsy | Home & Garden | 1.52× | ||
| 17 | Tabloid (newspaper format) | Literature | 1.51× | ||
| 18 | Robin Williams | Movies & TV | 1.51× | ||
| 19 | Albert Einstein | Technology & Electronics | 1.51× | ||
| 20 | Multiple citizenship | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.19× | |
| Extroversion | THRILL | 1.18× | |
| Individualism | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Mindfulness | BALANCE | 0.83× | |
| Pet Ownership | JOY | 0.86× |
Printing has an estimated audience of 8,421,696 people in Canada, concentrated in Ontario and British Columbia.
53.4% of Printing fans are female, 46.6% are male, with an average age of 42.6 years.
Printing fans show strongest brand affinity for Real property (1.71×), Tabloid (newspaper format) (1.51×), and Bruce Willis (1.52×) over the country average.
Printing fans in Canada are most concentrated in Ontario (reach ~6.5M), British Columbia (reach ~2.5M), and Quebec (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Printing itself, the audience over-indexes on Tabloid (newspaper format) (1.51×), Bruce Willis (1.52×), Bored Panda (1.75×), and John Travolta (1.89×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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