Printing Audience in Canada
Printing has an estimated audience of 8,421,696 people in Canada. 53.4% are female, 46.6% are male, average age 42.6. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Real property, Tabloid (newspaper format), Bruce Willis, Bored Panda, John Travolta.
The average Printing fan in Canada is 42.6 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Real property, Tabloid (newspaper format), Bruce Willis, with strongest over-indexing on Real property (1.71× the country average). Demographically, the Printing audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Printing fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 42.6 |
| Estimated audience size | 8,421,696 |
Audience persona
The typical Printing fan in Canada is balanced, around 42.6 years old, with strong Tradition tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 6,316,272 | 1.96× |
| British Columbia | 2,424,681 | 1.92× |
| Quebec | 1,750,675 | 0.87× |
| Alberta | 1,238,279 | 1.19× |
| Manitoba | 305,660 | 0.97× |
| Nova Scotia | 201,521 | 0.8× |
| Saskatchewan | 190,828 | 0.72× |
| New Brunswick | 136,582 | 0.7× |
| Newfoundland and Labrador | 83,382 | 0.65× |
| Prince Edward Island | 31,440 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.71× | Home & Garden |
| Tabloid (newspaper format) | 1.51× | Literature |
| Bruce Willis | 1.52× | Movies & TV |
| Bored Panda | 1.75× | Internet & Social Media |
| John Travolta | 1.89× | Movies & TV |
| Drew Barrymore | 1.6× | Movies & TV |
| Robin Williams | 1.51× | Movies & TV |
| Ashton Kutcher | 1.79× | Movies & TV |
| Italo disco | 2.54× | Music & Radio |
| Albert Einstein | 1.51× | Technology & Electronics |
| Image scanner | 1.86× | Technology & Electronics |
| Hulk Hogan | 1.86× | Sports |
| Duvet | 1.71× | Home & Garden |
| Diplomacy | 2.03× | Politics & Society |
| Scentsy | 1.52× | Home & Garden |
| Marilyn Monroe | 1.67× | Fashion & Accessoires |
| Multiple citizenship | 1.51× | Politics & Society |
| WWE Intercontinental Championship | 1.76× | Sports |
| World Vision International | 2.11× | Politics & Society |
| MacBook | 1.59× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.19 |
| Extroversion | THRILL | 1.18 |
| Individualism | JOY | 1.15 |
| Sustainability | BALANCE | 1.14 |
| Spirituality | BALANCE | 1.12 |
| Convenience Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| India | 5.2% |
| United Kingdom | 5.0% |
See Printing audiences in other countries
More Technology & Electronics audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Printing have in Canada?
Printing has an estimated audience of 8,421,696 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Printing fans?
53.4% of Printing fans are female, 46.6% are male, with an average age of 42.6 years.
Which brands do Printing fans like most?
Printing fans show strongest brand affinity for Real property (1.71×), Tabloid (newspaper format) (1.51×), and Bruce Willis (1.52×) over the country average.
Where do Printing fans live in Canada?
Printing fans in Canada are most concentrated in Ontario (reach 6,316,272), British Columbia (reach 2,424,681), and Quebec (reach 1,750,675). These three regions account for the largest share of the active audience.
What other brands do Printing fans also like?
Beyond Printing itself, the audience over-indexes on Tabloid (newspaper format) (1.51×), Bruce Willis (1.52×), Bored Panda (1.75×), and John Travolta (1.89×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.