Printing Audience in Mexico
Printing has an estimated audience of 9,146,276 people in Mexico. 51.3% are female, 48.7% are male, average age 33.7. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (283.83× the country average). Demographically, the Printing audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Technology & Electronics · Type: Topic
Demographics of Printing fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 33.7 |
| Estimated audience size | 9,146,276 |
Audience persona
The typical Printing fan in Mexico is balanced, around 33.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Printing fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 283.83× | Shopping |
| Costa Rica | 500.78× | Travel & Leisure |
| Game consoles | 181.42× | Technology & Electronics |
| Catholic Church | 136.8× | Politics & Society |
| Sarcasm | 90.71× | Politics & Society |
| Mobile game | 78.19× | Games |
| Travel agency | 87.78× | Travel & Leisure |
| Banana | 66.57× | Food & Beverages |
| Broadcasting of sports events | 89.25× | Movies & TV |
| El País | 66.57× | News |
| Exfoliation (cosmetology) | 135.88× | Beauty & Wellness |
| Valentine's Day | 113.11× | Kids & Family |
| Dentistry | 56.33× | Business & Career |
| Daily Horoscope | 597.36× | Internet & Social Media |
| Freeware | 32.92× | Technology & Electronics |
| Sexology | 40.97× | Kids & Family |
| Pilsner | 55.6× | Food & Beverages |
| Multi-level marketing | 46.82× | Business & Career |
| Orange (fruit) | 51.94× | Food & Beverages |
| Breastfeeding | 37.31× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 28.14 |
| Travelling | THRILL | 22.85 |
| Urban Lifestyle | OPEN | 4.07 |
| Risk Appetite | THRILL | 2.41 |
| Mindfulness | BALANCE | 1.68 |
| Community Orientation | OPEN | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| India | 5.2% |
| United Kingdom | 5.0% |
See Printing audiences in other countries
More Technology & Electronics audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.